Brevo alternatives
Email Marketing · www.brevo.com
Brevo is a multichannel customer engagement platform for email, SMS, WhatsApp, push and live chat marketing, transactional messaging, sales management and customer data.
Switching to Sender, which covers 60% of the compared capabilities.
Find my alternative
Way less money.
Top Brevo alternatives
We compared 14 products and found 4 cheaper options (2 of them cover at least half the compared features) · vs Brevo Starter · 2.5k at $25/mo · scenario: 2,500 contacts, 10,000 emails/month, monthly billing, USD.
Brevo costs $25/mo on the Starter · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 4 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 10 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
EmailOctopus Pro · 2.5k plan · missing: A/B testing, Dedicated IP, Audience segmentation, Transactional email API, SSO (SAML), Send-time optimization | 40% | $20/mo how? ⓘ | $60 / year 20% cheaper |
Which Brevo alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
What you give up
Capabilities Brevo has that the top alternatives lack.
- A/B testing — Test variations of an email to see which performs better.Missing from Sender, Kit, beehiiv, EmailOctopus.
- Landing pages — Build landing pages to pair with email campaigns.Missing from beehiiv.
- Remove branding — Remove the provider's branding from sent emails.Missing from Sender, Kit, beehiiv, EmailOctopus.
- Dedicated IP — Send email from an IP address dedicated to your account.Missing from Sender, Kit, beehiiv, EmailOctopus.
- Marketing automation — Automate email sends based on triggers and customer behavior.Missing from beehiiv.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from EmailOctopus.
- Transactional email API — Send transactional emails programmatically via an API.Missing from Kit, beehiiv, EmailOctopus.
- SSO (SAML) — Sign in through your company's SAML SSO.Missing from Kit, EmailOctopus.
- Send-time optimization — Automatically send each email at the recipient's best time to open it.Missing from Sender, beehiiv, EmailOctopus.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Brevo | Cheapest assessed alternative |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $17/moStarter · 1.5k | $0/mocheaperSender · Free Forever |
| 2,500 contacts, 10,000 emails/month | $25/moStarter · 2.5k | $0/mocheaperSender · Free Forever |
| 10,000 contacts, 40,000 emails/month | $46/moStarter · 40k emails | $0/mocheaperKit · Newsletter |
Feature comparison
Brevo vs the top alternatives, on the 10 compared capabilities.
| Capability | Brevo | Sender | Kit | beehiiv | EmailOctopus |
|---|---|---|---|---|---|
| A/B testing | ✓ | ✗ | ✗ | ✗ | ✗ |
| Landing pages | ✓ | ✓ | ✓ | ✗ | ✓ |
| Remove branding | ✓ | ✗ | ✗ | ✗ | ✗ |
| Dedicated IP | ✓ | ✗ | ✗ | ✗ | ✗ |
| Marketing automation | ✓ | ✓ | ✓ | ✗ | ✓ |
| Audience segmentation | ✓ | ✓ | ✓ | ✓ | ✗ |
| Email templates | ✓ | ✓ | ✓ | ✓ | ✓ |
| Transactional email API | ✓ | ✓ | ✗ | ✗ | ✗ |
| SSO (SAML) | ✓ | ✓ | ✗ | ✓ | ✗ |
| Send-time optimization | ✓ | ✗ | ✓ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $25/mo Starter · 2.5k | $0/mo Free Forever | $0/mo Newsletter | $0/mo Free | $0/mo Starter |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Brevo covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ A/B testing
- ✓ Landing pages
- ✓ Remove branding
- ✓ Dedicated IP
- ✓ Marketing automation
- ✓ Audience segmentation
- ✓ Email templates
- ✓ Transactional email API
- ✓ SSO (SAML)
- ✓ Send-time optimization
- ✗ Conditional logic
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://www.brevo.com/pricing/ (official_pricing, checked 2026-10-28)
- https://www.brevo.com/pricing/# (official_pricing, checked 2026-10-26)
- https://www.brevo.com/pricing/ (official_pricing, checked 2026-10-26)
Frequently asked
How much does Brevo cost?
Brevo's Starter · 2.5k plan costs $25/mo in our scenario (2,500 contacts, 10,000 emails/month, monthly billing). A free plan exists.
Is there a free Brevo alternative?
Yes. Sender has a free plan that covers 60% of the 10 capabilities we compared against Brevo.
What is the cheapest Brevo alternative?
In our scenario (2,500 contacts, 10,000 emails/month, monthly billing), Sender is the cheapest assessed alternative at $0/mo (Free Forever plan).
Does Brevo have a free plan?
Yes. Brevo's free plan exists; its limits are not stated on the pricing page.
When were these prices checked?
Between 2026-10-28 and 2026-10-29, on the vendors' official pricing pages.