Brevo
Email Marketing · www.brevo.com
Brevo is a multichannel customer engagement platform for email, SMS, WhatsApp, push and live chat marketing, transactional messaging, sales management and customer data.
Switching to HubSpot Marketing Hub saves $108 / year and covers 55% of the compared capabilities.
Find my alternative
Way less money.
Top Brevo alternatives
We compared 14 products and found 12 cheaper alternatives · vs Brevo Starter at $9/mo · scenario: single user, monthly billing, USD.
Brevo’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
Brevo costs $9/mo on the Starter plan at single user, monthly billing. We found 12 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 11 compared capabilities. Brevo's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Sender Standard plan · missing: Contact management, Sales pipeline management, Sales automation & sequences, Lead management, Reports & forecasting, Event tracking, API access | 36% | $7/mo how? ⓘ | $24 / year 22% cheaper |
Which Brevo alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- HubSpot Marketing Hub — $0/mo (Free Tools plan) · covers 55%
- Need contact management, lead management, reports & forecasting, A/B testing, landing pages or remove branding?
- HubSpot Marketing Hub — from $0/mo (Free Tools plan)
- Need event tracking?
- Moosend — from $0/mo (Free Trial plan)
- Need API access?
- Kit — from $0/mo (Newsletter plan)
- Need dedicated IP?
- Sender — from $0/mo (Free Forever plan)
What you give up
Capabilities Brevo has that the top alternatives lack.
- Contact management — Store and organize contact records in one place.Missing from Sender, GetResponse, Kit.
- Sales pipeline management — Track deals through customizable pipeline stages.Missing from HubSpot Marketing Hub, Sender, GetResponse, Kit.
- Sales automation & sequences — Automate outreach sequences and follow-up tasks.Missing from HubSpot Marketing Hub, Sender, GetResponse, Kit.
- Lead management — Capture, score, and organize incoming leads.Missing from Sender, GetResponse, Kit.
- Reports & forecasting — View reports and forecasts on pipeline and sales performance.Missing from Sender, GetResponse, Kit.
- Event tracking — Track specific user actions like clicks or sign-ups.Missing from HubSpot Marketing Hub, Sender, GetResponse, Kit.
- API access — Access and update project data programmatically via an API.Missing from HubSpot Marketing Hub, Sender, GetResponse.
- Dedicated IP — Send email from an IP address dedicated to your account.Missing from HubSpot Marketing Hub, Kit.
Feature comparison
Brevo vs the top alternatives, on the 11 compared capabilities.
| Capability | Brevo | HubSpot Marketing Hub | Sender | GetResponse | Kit |
|---|---|---|---|---|---|
| Contact management | ✓ | ✓ | ✗ | ✗ | ✗ |
| Sales pipeline management | ✓ | ✗ | ✗ | ✗ | ✗ |
| Sales automation & sequences | ✓ | ✗ | ✗ | ✗ | ✗ |
| Lead management | ✓ | ✓ | ✗ | ✗ | ✗ |
| Reports & forecasting | ✓ | ✓ | ✗ | ✗ | ✗ |
| Event tracking | ✓ | ✗ | ✗ | ✗ | ✗ |
| API access | ✓ | ✗ | ✗ | ✗ | ✓ |
| A/B testing | ✓ | ✓ | ✓ | ✓ | ✓ |
| Landing pages | ✓ | ✓ | ✓ | ✓ | ✓ |
| Remove branding | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dedicated IP | ✓ | ✗ | ✓ | ✓ | ✗ |
| Scenario price cheapest qualifying plan | $9/mo Starter | $0/mo Free Tools | $0/mo Free Forever | $0/mo Free | $0/mo Newsletter |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Brevo covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Contact management
- ✓ Sales pipeline management
- ✓ Sales automation & sequences
- ✓ Lead management
- ✓ Reports & forecasting
- ✓ Event tracking
- ✓ API access
- ✓ A/B testing
- ✓ Landing pages
- ✓ Remove branding
- ✓ Dedicated IP
- ✗ Conditional logic
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://www.brevo.com/pricing/ (official_pricing, checked 2026-09-07)
- https://www.brevo.com/pricing/# (official_pricing, checked 2026-09-07)
- https://www.brevo.com/pricing/ (official_pricing, checked 2026-09-07)
Frequently asked
How much does Brevo cost?
Brevo's Starter plan costs $9/mo in our scenario (single user, monthly billing). A free plan exists.
Is there a free Brevo alternative?
Yes. HubSpot Marketing Hub has a free plan that covers 55% of the 11 capabilities we compared against Brevo.
What is the cheapest Brevo alternative?
In our scenario (single user, monthly billing), HubSpot Marketing Hub is the cheapest assessed alternative at $0/mo (Free Tools plan).
Does Brevo have a free plan?
Yes. Brevo's free plan exists; its limits are not stated on the pricing page.
When were these prices checked?
Between 2026-08-26 and 2026-09-07, on the vendors' official pricing pages.