Loops alternatives
Email Marketing · loops.so
Loops is an email platform for SaaS products whose pricing is based on the number of subscribed contacts synced to the account, with email sending included.
Switching to Sender, which covers 83% of the compared capabilities.
Find my alternative
Way less money.
Top Loops alternatives
We compared 14 products and found 12 cheaper options (10 of them cover at least half the compared features) · vs Loops Growth at $49/mo · scenario: 2,500 contacts, 10,000 emails/month, monthly billing, USD.
Loops costs $49/mo on the Growth plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 12 assessed alternatives that are cheaper in this scenario; 5 of them cover at least 75% of the 6 compared capabilities. The cheapest option that covers everything we compared is MailerLite at $33/mo (Comfort · 2.5k plan), 33% less.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
TOP PICK EmailOctopus Pro · 2.5k plan · missing: Transactional email API, Audience segmentation, Signup forms & popups | 50% | $20/mo how? ⓘ | $348 / year 59% cheaper | |
Brevo Starter · 2.5k plan · missing: Signup forms & popups | 83% | $25/mo how? ⓘ | $288 / year 49% cheaper | |
Sender Standard · 2.5k plan | 100% | $27/mo how? ⓘ | $264 / year 45% cheaper | |
GetResponse Starter · 2.5k plan · missing: Transactional email API | 83% | $29/mo how? ⓘ | $240 / year 41% cheaper | |
Buttondown Standard plan · missing: Transactional email API, Remove branding, Audience segmentation, Email templates, Signup forms & popups | 17% | $29/mo how? ⓘ | $240 / year 41% cheaper | |
Moosend Pro · 3k plan · missing: Remove branding, Signup forms & popups | 67% | $32/mo how? ⓘ | $204 / year 35% cheaper | |
MailerLite Comfort · 2.5k plan | 100% | $33/mo how? ⓘ | $192 / year 33% cheaper | |
ActiveCampaign Starter · 2.5k plan · missing: Remove branding, Email templates, Signup forms & popups | 50% | $39/mo how? ⓘ | $120 / year 20% cheaper | |
Omnisend Standard · 2.5k plan · missing: Transactional email API | 83% | $44/mo how? ⓘ | $60 / year 10% cheaper | |
Mailchimp Essentials · 2.5k plan · missing: Transactional email API, Audience segmentation, Signup forms & popups | 50% | $45/mo how? ⓘ | $48 / year 8% cheaper |
Which Loops alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best full coverage
- MailerLite — $33/mo (Comfort · 2.5k plan) · covers 100%
- Best free plan
- Sender — $0/mo (Free Forever plan) · covers 83%
- Best paid drop-in
- MailerLite — $33/mo (Comfort · 2.5k plan) · covers 100%
- Need transactional email API, marketing automation, audience segmentation, email templates or signup forms & popups?
- Sender — from $0/mo (Free Forever plan)
- Need remove branding?
- EmailOctopus — from $20/mo (Pro · 2.5k plan)
What you give up
Capabilities Loops has that the top alternatives lack.
- Transactional email API — Send transactional emails programmatically via an API.Missing from Kit, beehiiv, EmailOctopus.
- Remove branding — Remove the provider's branding from sent emails.Missing from Sender, Kit, beehiiv.
- Marketing automation — Automate email sends based on triggers and customer behavior.Missing from beehiiv.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from EmailOctopus.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from Kit, beehiiv, EmailOctopus.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
Loops vs the top alternatives, on the 6 compared capabilities.
| Capability | Loops | Sender | Kit | beehiiv | EmailOctopus |
|---|---|---|---|---|---|
| Transactional email API from Growth | ✓ | ✓ | ✗ | ✗ | ✗ |
| Remove branding from Growth | ✓ | ✗ | ✗ | ✗ | ✓ |
| Marketing automation | ✓ | ✓ | ✓ | ✗ | ✓ |
| Audience segmentation | ✓ | ✓ | ✓ | ✓ | ✗ |
| Email templates | ✓ | ✓ | ✓ | ✓ | ✓ |
| Signup forms & popups | ✓ | ✓ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $49/mo Growth | $0/mo Free Forever | $0/mo Newsletter | $0/mo Free | $20/mo Pro · 2.5k |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Loops covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Transactional email API — from Growth
- ✓ Remove branding — from Growth
- ✓ Marketing automation
- ✓ Audience segmentation
- ✓ Email templates
- ✓ Signup forms & popups
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://loops.so/pricing (official_pricing, checked 2026-10-28)
- https://loops.so/ (feature_page, checked 2026-10-26)
Frequently asked
How much does Loops cost?
Loops's Growth plan costs $49/mo in our scenario (2,500 contacts, 10,000 emails/month, monthly billing). A free plan exists.
Is there a free Loops alternative?
Yes. Sender has a free plan that covers 83% of the 6 capabilities we compared against Loops.
What is the cheapest Loops alternative?
In our scenario (2,500 contacts, 10,000 emails/month, monthly billing), Sender is the cheapest assessed alternative at $0/mo (Free Forever plan).
What is the cheapest Loops alternative with Transactional email API?
Sender covers Transactional email API and costs $0/mo (Free Forever plan) in our scenario.
Does Loops have a free plan?
Yes. Loops's free plan is limited to 1,000 contacts/month.
When were these prices checked?
Between 2026-10-28 and 2026-10-29, on the vendors' official pricing pages.