Klaviyo alternatives
Email Marketing · www.klaviyo.com
Klaviyo is a B2C CRM and marketing platform combining email, SMS/mobile messaging, customer service tools, and analytics, with a free plan and configurable paid plans.
Switching to Sender, which covers 57% of the compared capabilities.
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Way less money.
Top Klaviyo alternatives
We compared 14 products and found 13 cheaper options (7 of them cover at least half the compared features) · vs Klaviyo Email · 2.5k at $60/mo · scenario: 2,500 contacts, 10,000 emails/month, monthly billing, USD.
Klaviyo costs $60/mo on the Email · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 13 assessed alternatives that are cheaper in this scenario; 1 of them covers at least 75% of the 7 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
EmailOctopus Pro · 2.5k plan · missing: Audience segmentation, SMS marketing, Push notifications, WhatsApp marketing, AI writing assistant | 29% | $20/mo how? ⓘ | $480 / year 67% cheaper | |
Brevo Starter · 2.5k plan · missing: SMS marketing, Push notifications, WhatsApp marketing, AI writing assistant | 43% | $25/mo how? ⓘ | $420 / year 58% cheaper | |
TOP PICK Sender Standard · 2.5k plan · missing: Push notifications, WhatsApp marketing, AI writing assistant | 57% | $27/mo how? ⓘ | $396 / year 55% cheaper | |
GetResponse Starter · 2.5k plan · missing: SMS marketing, WhatsApp marketing, AI writing assistant | 57% | $29/mo how? ⓘ | $372 / year 52% cheaper | |
Buttondown Standard plan · missing: Audience segmentation, Email templates, SMS marketing, Push notifications, WhatsApp marketing, AI writing assistant newsletter — adjacent | 14% | $29/mo how? ⓘ | $372 / year 52% cheaper | |
Moosend Pro · 3k plan · missing: SMS marketing, Push notifications, WhatsApp marketing | 57% | $32/mo how? ⓘ | $336 / year 47% cheaper | |
MailerLite Comfort · 2.5k plan · missing: SMS marketing, Push notifications, WhatsApp marketing | 57% | $33/mo how? ⓘ | $324 / year 45% cheaper | |
ActiveCampaign Starter · 2.5k plan · missing: Email templates, Push notifications | 71% | $39/mo how? ⓘ | $252 / year 35% cheaper | |
Omnisend Standard · 2.5k plan · missing: WhatsApp marketing | 86% | $44/mo how? ⓘ | $192 / year 27% cheaper | |
Mailchimp Essentials · 2.5k plan · missing: Audience segmentation, Push notifications, WhatsApp marketing, AI writing assistant | 43% | $45/mo how? ⓘ | $180 / year 25% cheaper | |
Loops Growth plan · missing: SMS marketing, Push notifications, WhatsApp marketing, AI writing assistant | 43% | $49/mo how? ⓘ | $132 / year 18% cheaper | |
Kit Creator · 3k plan · missing: Push notifications, WhatsApp marketing, AI writing assistant newsletter — adjacent | 57% | $59/mo how? ⓘ | $12 / year 2% cheaper |
Which Klaviyo alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- EmailOctopus — $0/mo (Starter plan) · covers 29%
- Best paid drop-in
- Omnisend — $44/mo (Standard · 2.5k plan) · covers 86%
- Need marketing automation?
- EmailOctopus — from $0/mo (Starter plan)
- Need audience segmentation, email templates or AI writing assistant?
- beehiiv — from $0/mo (Free plan)
- Need SMS marketing?
- Sender — from $27/mo (Standard · 2.5k plan)
- Need push notifications?
- GetResponse — from $29/mo (Starter · 2.5k plan)
- Need whatsapp marketing?
- ActiveCampaign — from $39/mo (Starter · 2.5k plan)
What you give up
Capabilities Klaviyo has that the top alternatives lack.
- Marketing automation — Automate email sends based on triggers and customer behavior.Missing from beehiiv.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from EmailOctopus.
- SMS marketing — Send marketing messages by text message.Missing from beehiiv, EmailOctopus, Brevo.
- Push notifications — Send push notifications alongside email campaigns.Missing from beehiiv, EmailOctopus, Brevo, Sender.
- WhatsApp marketing — Send marketing messages over WhatsApp.Missing from beehiiv, EmailOctopus, Brevo, Sender.
- AI writing assistant — Get AI help drafting email copy.Missing from EmailOctopus, Brevo, Sender.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
Klaviyo vs the top alternatives, on the 7 compared capabilities.
| Capability | Klaviyo | beehiiv | EmailOctopus | Brevo | Sender |
|---|---|---|---|---|---|
| Marketing automation from Free | ✓ | ✗ | ✓ | ✓ | ✓ |
| Audience segmentation from Free | ✓ | ✓ | ✗ | ✓ | ✓ |
| Email templates from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| SMS marketing from Free | ✓ | ✗ | ✗ | ✗ | ✓ |
| Push notifications | ✓ | ✗ | ✗ | ✗ | ✗ |
| WhatsApp marketing | ✓ | ✗ | ✗ | ✗ | ✗ |
| AI writing assistant | ✓ | ✓ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $60/mo Email · 2.5k | $0/mo Free | $0/mo Starter | $25/mo Starter · 2.5k | $27/mo Standard · 2.5k |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Klaviyo covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Marketing automation — from Free
- ✓ Audience segmentation — from Free
- ✓ Email templates — from Free
- ✓ SMS marketing — from Free
- ✓ Push notifications
- ✓ WhatsApp marketing
- ✓ AI writing assistant
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://www.klaviyo.com/pricing (official_pricing, checked 2026-10-28)
- https://www.klaviyo.com/pricing#site-content (official_pricing, checked 2026-10-26)
Frequently asked
How much does Klaviyo cost?
Klaviyo's Email · 2.5k plan costs $60/mo in our scenario (2,500 contacts, 10,000 emails/month, monthly billing). A free plan exists.
Is there a free Klaviyo alternative?
Yes. EmailOctopus has a free plan that covers 29% of the 7 capabilities we compared against Klaviyo.
What is the cheapest Klaviyo alternative?
In our scenario (2,500 contacts, 10,000 emails/month, monthly billing), beehiiv is the cheapest assessed alternative at $0/mo (Free plan).
What is the cheapest Klaviyo alternative with Push notifications?
GetResponse covers Push notifications and costs $29/mo (Starter · 2.5k plan) in our scenario.
Does Klaviyo have a free plan?
Yes. Klaviyo's free plan is limited to 250 contacts/month.
When were these prices checked?
Between 2026-10-28 and 2026-10-29, on the vendors' official pricing pages.