Klaviyo
Email Marketing · www.klaviyo.com
Klaviyo is a B2C CRM and marketing platform combining email, SMS/mobile messaging, customer service tools, and analytics, with a free plan and configurable paid plans.
Switching to Omnisend, which covers 54% of the compared capabilities.
Find my alternative
Way less money.
Top Klaviyo alternatives
We compared 14 products and found 14 cheaper alternatives · vs Klaviyo Email (1,500 profiles) at $45/mo · scenario: single user, monthly billing, USD.
Klaviyo costs $45/mo on the Email (1,500 profiles) plan at single user, monthly billing. We found 13 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 13 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Sender Standard plan · missing: Revenue attribution, Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Contact management, Push notifications, WhatsApp marketing, AI writing assistant | 31% | $7/mo how? ⓘ | $456 / year 84% cheaper | |
Moosend Pro plan · missing: SMS marketing, Revenue attribution, Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Contact management, Push notifications, WhatsApp marketing | 31% | $9/mo how? ⓘ | $432 / year 80% cheaper | |
EmailOctopus Pro plan · missing: Audience segmentation, SMS marketing, Revenue attribution, Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Contact management, Push notifications, WhatsApp marketing, AI writing assistant | 15% | $9/mo how? ⓘ | $432 / year 80% cheaper | |
Brevo Starter plan · missing: Marketing automation, Audience segmentation, Email templates, SMS marketing, Revenue attribution, Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Push notifications, WhatsApp marketing, AI writing assistant | 8% | $9/mo how? ⓘ | $432 / year 80% cheaper | |
TOP PICK Omnisend Standard plan · missing: Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Contact management, WhatsApp marketing | 54% | $11.20/mo how? ⓘ | $405.60 / year 75% cheaper | |
MailerLite Comfort plan · missing: SMS marketing, Revenue attribution, Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Contact management, Push notifications, WhatsApp marketing | 31% | $12/mo how? ⓘ | $396 / year 73% cheaper | |
Mailchimp Essentials plan · missing: Audience segmentation, Revenue attribution, Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Contact management, Push notifications, WhatsApp marketing, AI writing assistant | 23% | $13/mo how? ⓘ | $384 / year 71% cheaper | |
ActiveCampaign Starter plan · missing: Email templates, SMS marketing, Revenue attribution, Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Contact management, Push notifications, WhatsApp marketing | 23% | $15/mo how? ⓘ | $360 / year 67% cheaper | |
GetResponse Starter plan · missing: Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Contact management, WhatsApp marketing, AI writing assistant | 46% | $19/mo how? ⓘ | $312 / year 58% cheaper | |
HubSpot Marketing Hub Marketing Hub Starter plan · missing: Email templates, SMS marketing, Knowledge base / help center, Ticketing, Canned responses / macros, Push notifications, WhatsApp marketing, AI writing assistant | 38% | $20/mo how? ⓘ | $300 / year 56% cheaper | |
Kit Creator plan · missing: Revenue attribution, Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Contact management, Push notifications, WhatsApp marketing, AI writing assistant newsletter — adjacent | 31% | $32.50/mo how? ⓘ | $150 / year 28% cheaper | |
beehiiv Scale plan · missing: SMS marketing, Revenue attribution, Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Contact management, Push notifications, WhatsApp marketing newsletter — adjacent | 31% | $43.08/mo how? ⓘ | $23.00 / year 4% cheaper |
Which Klaviyo alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- Omnisend — $0/mo (Free plan) · covers 54%
- Best paid drop-in
- ActiveCampaign — $15/mo (Starter plan) · covers 23%
- Need marketing automation, audience segmentation, email templates, SMS marketing, revenue attribution, push notifications or AI writing assistant?
- Omnisend — from $0/mo (Free plan)
- Need AI agents or contact management?
- HubSpot Marketing Hub — from $0/mo (Free Tools plan)
What you give up
Capabilities Klaviyo has that the top alternatives lack.
- Email templates — Start a campaign from a pre-built email template.Missing from HubSpot Marketing Hub.
- SMS marketing — Send marketing messages by text message.Missing from HubSpot Marketing Hub.
- Revenue attribution — Link revenue back to the marketing source that generated it.Missing from Sender.
- Knowledge base / help center — Publish a self-serve help center for customers.Missing from Omnisend, GetResponse, HubSpot Marketing Hub, Sender.
- Ticketing — Track customer requests as tickets through resolution.Missing from Omnisend, GetResponse, HubSpot Marketing Hub, Sender.
- Canned responses / macros — Reuse saved reply templates for common questions.Missing from Omnisend, GetResponse, HubSpot Marketing Hub, Sender.
- AI agents — Let an AI agent resolve support requests automatically.Missing from Omnisend, GetResponse, Sender.
- Contact management — Store and organize contact records in one place.Missing from Omnisend, GetResponse, Sender.
- Push notifications — Send push notifications alongside email campaigns.Missing from HubSpot Marketing Hub, Sender.
- WhatsApp marketing — Send marketing messages over WhatsApp.Missing from Omnisend, GetResponse, HubSpot Marketing Hub, Sender.
- AI writing assistant — Get AI help drafting email copy.Missing from GetResponse, HubSpot Marketing Hub, Sender.
Feature comparison
Klaviyo vs the top alternatives, on the 13 compared capabilities.
| Capability | Klaviyo | Omnisend | GetResponse | HubSpot Marketing Hub | Sender |
|---|---|---|---|---|---|
| Marketing automation from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Audience segmentation from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email templates from Free | ✓ | ✓ | ✓ | ✗ | ✓ |
| SMS marketing from Free | ✓ | ✓ | ✓ | ✗ | ✓ |
| Revenue attribution from Free | ✓ | ✓ | ✓ | ✓ | ✗ |
| Knowledge base / help center from Free | ✓ | ✗ | ✗ | ✗ | ✗ |
| Ticketing from Free | ✓ | ✗ | ✗ | ✗ | ✗ |
| Canned responses / macros from Free | ✓ | ✗ | ✗ | ✗ | ✗ |
| AI agents | ✓ | ✗ | ✗ | ✓ | ✗ |
| Contact management from Free | ✓ | ✗ | ✗ | ✓ | ✗ |
| Push notifications | ✓ | ✓ | ✓ | ✗ | ✗ |
| WhatsApp marketing | ✓ | ✗ | ✗ | ✗ | ✗ |
| AI writing assistant | ✓ | ✓ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $45/mo Email (1,500 profiles) | $0/mo Free | $0/mo Free | $0/mo Free Tools | $0/mo Free Forever |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Klaviyo covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Marketing automation — from Free
- ✓ Audience segmentation — from Free
- ✓ Email templates — from Free
- ✓ SMS marketing — from Free
- ✓ Revenue attribution — from Free
- ✓ Knowledge base / help center — from Free
- ✓ Ticketing — from Free
- ✓ Canned responses / macros — from Free
- ✓ AI agents
- ✓ Contact management — from Free
- ✓ Push notifications
- ✓ WhatsApp marketing
- ✓ AI writing assistant
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://www.klaviyo.com/pricing (official_pricing, checked 2026-09-07)
- https://www.klaviyo.com/pricing#site-content (official_pricing, checked 2026-09-07)
Frequently asked
How much does Klaviyo cost?
Klaviyo's Email (1,500 profiles) plan costs $45/mo in our scenario (single user, monthly billing). A free plan exists.
Is there a free Klaviyo alternative?
Yes. Omnisend has a free plan that covers 54% of the 13 capabilities we compared against Klaviyo.
What is the cheapest Klaviyo alternative?
In our scenario (single user, monthly billing), Omnisend is the cheapest assessed alternative at $0/mo (Free plan).
Does Klaviyo have a free plan?
Yes. Klaviyo's free plan is limited to 500 responses/month.
When were these prices checked?
Between 2026-08-26 and 2026-09-07, on the vendors' official pricing pages.