Klaviyo is cheaper, but covers only 3 of 10 compared capabilities
$0/mo (Free) vs Brevo Starter at $9/mo — covering 30% of the 10 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Starter plan at $9/mo, the cheapest paid plan.
Free: 0 USD/monthly.
Brevo costs $9/mo on the Starter plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 10 compared capabilities.
Capability comparison
Klaviyo covers 30% of the 10 capabilities compared against Brevo. ✓ native · ◐ via integration · ✗ not found.
| Capability | Klaviyo | Brevo |
|---|---|---|
| A/B testing | ✗ | ✓ |
| Landing pages | ✗ | ✓ |
| Remove branding | ↑ Email (1,500 profiles) | ✓ |
| Dedicated IP | ✗ | ✓ |
| Marketing automation | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✓ | ✓ |
| Transactional email API | ✗ | ✓ |
| SSO (SAML) | ✗ | ✓ |
| Send-time optimization | ✗ | ✓ |
What you give up
Capabilities Brevo has that Klaviyo lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from Klaviyo.
- Landing pages — Build landing pages to pair with email campaigns.Missing from Klaviyo.
- Remove branding — Remove the provider's branding from sent emails.Missing from Klaviyo.
- Dedicated IP — Send email from an IP address dedicated to your account.Missing from Klaviyo.
- Transactional email API — Send transactional emails programmatically via an API.Missing from Klaviyo.
- SSO (SAML) — Sign in through your company's SAML SSO.Missing from Klaviyo.
- Send-time optimization — Automatically send each email at the recipient's best time to open it.Missing from Klaviyo.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Enterprise / Professional Services | Contact sales |
| Email (1,500 profiles) | $45/mo |
| Free | Free |
| Starter | $9/mo |
| Standard | $18/mo |
| Professional | $499/mo |
| Enterprise | Contact sales |
| Pay-as-you-go credits | Contact sales |
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Frequently asked
How much cheaper is Klaviyo than Brevo?
100% cheaper in our scenario (single user, monthly billing): $0/mo on Free vs $9/mo on Starter. That is $108 a year. But it covers only 3 of 10 compared capabilities, so it isn't a like-for-like replacement.
What does Klaviyo lack compared with Brevo?
A/B testing, Landing pages, Remove branding, Dedicated IP, Transactional email API, SSO (SAML), Send-time optimization — 7 of the 10 compared capabilities.
When were these prices checked?
Brevo: 2026-10-26; Klaviyo: 2026-10-26 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.brevo.com/pricing/ (official_pricing, checked 2026-10-26)
- https://www.brevo.com/pricing/# (official_pricing, checked 2026-10-26)
- https://www.brevo.com/pricing/ (official_pricing, checked 2026-10-26)
- Klaviyo data last verified 2026-10-26