MailerLite alternatives
Email Marketing · www.mailerlite.com
MailerLite is an email marketing platform offering campaigns, automations, signup forms, landing pages, websites and monetization tools such as digital products and paid newsletter subscriptions.
Switching to Sender, which covers 50% of the compared capabilities.
Find my alternative
Way less money.
Top MailerLite alternatives
We compared 14 products and found 8 cheaper options (4 of them cover at least half the compared features) · vs MailerLite Comfort · 2.5k at $33/mo · scenario: 2,500 contacts, 10,000 emails/month, monthly billing, USD.
MailerLite costs $33/mo on the Comfort · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 8 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 12 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
EmailOctopus Pro · 2.5k plan · missing: A/B testing, Audience segmentation, Paid subscriptions, Transactional email API, Website builder, Digital product sales, Signup forms & popups, AI writing assistant | 33% | $20/mo how? ⓘ | $156 / year 39% cheaper | |
TOP PICK Brevo Starter · 2.5k plan · missing: Remove branding, Paid subscriptions, Website builder, Digital product sales, Signup forms & popups, AI writing assistant | 50% | $25/mo how? ⓘ | $96 / year 24% cheaper | |
Sender Standard · 2.5k plan · missing: Paid subscriptions, Website builder, Digital product sales, AI writing assistant | 67% | $27/mo how? ⓘ | $72 / year 18% cheaper | |
GetResponse Starter · 2.5k plan · missing: Paid subscriptions, Transactional email API, Digital product sales, AI writing assistant | 67% | $29/mo how? ⓘ | $48 / year 12% cheaper | |
Buttondown Standard plan · missing: A/B testing, Audience segmentation, Email templates, Landing pages, Remove branding, Transactional email API, Website builder, Digital product sales, Signup forms & popups, AI writing assistant newsletter — adjacent | 17% | $29/mo how? ⓘ | $48 / year 12% cheaper | |
Moosend Pro · 3k plan · missing: Remove branding, Paid subscriptions, Website builder, Digital product sales, Signup forms & popups | 58% | $32/mo how? ⓘ | $12 / year 3% cheaper |
Which MailerLite alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- Sender — $0/mo (Free Forever plan) · covers 50%
- Best paid drop-in
- GetResponse — $29/mo (Starter · 2.5k plan) · covers 67%
- Need marketing automation, audience segmentation, email templates, landing pages, transactional email API or signup forms & popups?
- Sender — from $0/mo (Free Forever plan)
- Need A/B testing?
- Brevo — from $25/mo (Starter · 2.5k plan)
- Need remove branding?
- GetResponse — from $29/mo (Starter · 2.5k plan)
- Need paid subscriptions?
- Kit — from $0/mo (Newsletter plan)
- Need website builder, digital product sales or AI writing assistant?
- beehiiv — from $0/mo (Free plan)
What you give up
Capabilities MailerLite has that the top alternatives lack.
- Marketing automation — Automate email sends based on triggers and customer behavior.Missing from beehiiv.
- A/B testing — Test variations of an email to see which performs better.Missing from Sender, beehiiv, Kit, EmailOctopus.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from EmailOctopus.
- Landing pages — Build landing pages to pair with email campaigns.Missing from beehiiv.
- Remove branding — Remove the provider's branding from sent emails.Missing from Sender, beehiiv, Kit, EmailOctopus.
- Paid subscriptions — Sell paid subscriptions to your email list.Missing from Sender, beehiiv, EmailOctopus.
- Transactional email API — Send transactional emails programmatically via an API.Missing from beehiiv, Kit, EmailOctopus.
- Website builder — Build a website using the same platform as your email campaigns.Missing from Sender, Kit, EmailOctopus.
- Digital product sales — Sell digital products directly to your email list.Missing from Sender, Kit, EmailOctopus.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from beehiiv, Kit, EmailOctopus.
- AI writing assistant — Get AI help drafting email copy.Missing from Sender, Kit, EmailOctopus.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
MailerLite vs the top alternatives, on the 12 compared capabilities.
| Capability | MailerLite | Sender | beehiiv | Kit | EmailOctopus |
|---|---|---|---|---|---|
| Marketing automation from Free | ✓ | ✓ | ✗ | ✓ | ✓ |
| A/B testing from Comfort | ✓ | ✗ | ✗ | ✗ | ✗ |
| Audience segmentation from Free | ✓ | ✓ | ✓ | ✓ | ✗ |
| Email templates from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Landing pages from Free | ✓ | ✓ | ✗ | ✓ | ✓ |
| Remove branding from Comfort | ✓ | ✗ | ✗ | ✗ | ✗ |
| Paid subscriptions | ✓ | ✗ | ✗ | ✓ | ✗ |
| Transactional email API | ✓ | ✓ | ✗ | ✗ | ✗ |
| Website builder | ✓ | ✗ | ✓ | ✗ | ✗ |
| Digital product sales | ✓ | ✗ | ✓ | ✗ | ✗ |
| Signup forms & popups | ✓ | ✓ | ✗ | ✗ | ✗ |
| AI writing assistant | ✓ | ✗ | ✓ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $33/mo Comfort · 2.5k | $0/mo Free Forever | $0/mo Free | $0/mo Newsletter | $0/mo Starter |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What MailerLite covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Marketing automation — from Free
- ✓ A/B testing — from Comfort
- ✓ Audience segmentation — from Free
- ✓ Email templates — from Free
- ✓ Landing pages — from Free
- ✓ Remove branding — from Comfort
- ✓ Paid subscriptions
- ✓ Transactional email API
- ✓ Website builder
- ✓ Digital product sales
- ✓ Signup forms & popups
- ✓ AI writing assistant
- ↑ Dedicated IP — only from Enterprise, not compared
- ✗ Conditional logic
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://www.mailerlite.com/pricing (official_pricing, checked 2026-11-01)
Frequently asked
How much does MailerLite cost?
MailerLite's Comfort · 2.5k plan costs $33/mo in our scenario (2,500 contacts, 10,000 emails/month, monthly billing). A free plan exists.
Is there a free MailerLite alternative?
Yes. Sender has a free plan that covers 50% of the 12 capabilities we compared against MailerLite.
What is the cheapest MailerLite alternative?
In our scenario (2,500 contacts, 10,000 emails/month, monthly billing), Sender is the cheapest assessed alternative at $0/mo (Free Forever plan).
What is the cheapest MailerLite alternative with A/B testing?
Brevo covers A/B testing and costs $25/mo (Starter · 2.5k plan) in our scenario.
Does MailerLite have a free plan?
Yes. MailerLite's free plan is limited to 250 contacts/month, 2 seats.
When were these prices checked?
Between 2026-10-28 and 2026-11-01, on the vendors' official pricing pages.