Mailchimp is an alternative
to Brevo
$45/mo (Essentials · 2.5k) vs Brevo Starter · 2.5k at $25/mo — covering 40% of the 10 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Starter · 2.5k plan at $25/mo, the cheapest paid plan.
Essentials · 2.5k: 45 USD/monthly.
Brevo costs $25/mo on the Starter · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. Mailchimp costs $45/mo (Essentials · 2.5k plan), which is not cheaper than Brevo Starter · 2.5k at $25/mo in this scenario.
Capability comparison
Mailchimp covers 40% of the 10 capabilities compared against Brevo. ✓ native · ◐ via integration · ✗ not found.
| Capability | Mailchimp | Brevo |
|---|---|---|
| A/B testing | ✓ | ✓ |
| Landing pages | ✗ | ✓ |
| Remove branding | ✓ | ✓ |
| Dedicated IP | ✗ | ✓ |
| Marketing automation | ✓ | ✓ |
| Audience segmentation | ✗ | ✓ |
| Email templates | ✓ | ✓ |
| Transactional email API | ✗ | ✓ |
| SSO (SAML) | ✗ | ✓ |
| Send-time optimization | ✗ | ✓ |
What you give up
Capabilities Brevo has that Mailchimp lacks.
- Landing pages — Build landing pages to pair with email campaigns.Missing from Mailchimp.
- Dedicated IP — Send email from an IP address dedicated to your account.Missing from Mailchimp.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from Mailchimp.
- Transactional email API — Send transactional emails programmatically via an API.Missing from Mailchimp.
- SSO (SAML) — Sign in through your company's SAML SSO.Missing from Mailchimp.
- Send-time optimization — Automatically send each email at the recipient's best time to open it.Missing from Mailchimp.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Brevo | Mailchimp |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $17/moStarter · 1.5k | $26.50/mocosts moreEssentials · 1.5k |
| 2,500 contacts, 10,000 emails/month | $25/moStarter · 2.5k | $45/mocosts moreEssentials · 2.5k |
| 10,000 contacts, 40,000 emails/month | $46/moStarter · 40k emails | $110/mocosts moreEssentials · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Essentials | $13/mo |
| Essentials · 1.5k | $26.50/mo |
| Essentials · 2.5k | $45/mo |
| Essentials · 10k | $110/mo |
| Standard | $20/mo |
| Standard · 1.5k | $45/mo |
| Standard · 2.5k | $60/mo |
| Standard · 10k | $135/mo |
| Premium | $350/mo |
| Premium · 1.5k | $350/mo |
| Premium · 2.5k | $350/mo |
| Premium · 10k | $350/mo |
| Pay As You Go | Contact sales |
| Free | Free |
| Starter | $9/mo |
| Starter · 1.5k | $17/mo |
| Starter · 2.5k | $25/mo |
| Starter · 20k emails | $32/mo |
| Starter · 40k emails | $46/mo |
| Starter · 100k emails | $82/mo |
| Standard | $18/mo |
| Standard · 1.5k | $35/mo |
| Standard · 2.5k | $49/mo |
| Standard · 20k emails | $69/mo |
| Standard · 40k emails | $89/mo |
| Standard · 100k emails | $139/mo |
| Standard · 500k emails | $429/mo |
| Professional | $499/mo |
| Professional · 250k emails | $599/mo |
| Professional · 1000k emails | $999/mo |
| Enterprise | Contact sales |
| Pay-as-you-go credits | Contact sales |
Frequently asked
What does Mailchimp lack compared with Brevo?
Landing pages, Dedicated IP, Audience segmentation, Transactional email API, SSO (SAML), Send-time optimization — 6 of the 10 compared capabilities.
When were these prices checked?
Brevo: 2026-10-28; Mailchimp: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.brevo.com/pricing/ (official_pricing, checked 2026-10-28)
- https://www.brevo.com/pricing/# (official_pricing, checked 2026-10-26)
- https://www.brevo.com/pricing/ (official_pricing, checked 2026-10-26)
- Mailchimp data last verified 2026-10-28