Cheapest Email Marketing software
15 products with sourced pricing and capability data, 13 with a free plan. Entry paid plans median $19/mo; the cheapest product covering the 7 most common capabilities here is Brevo from $9/mo. Pick the one you pay for today to find a cheaper replacement.
Calculate your cost at your own usage →
Read the guide: Cheapest Mailchimp alternatives, without the promo-price trick →
Same job. Way less money.
Email Marketing price ladder
Every product's entry point, cheapest first: the free plan if there is one, otherwise the lowest paid plan as a monthly equivalent (yearly-billed plans divided by 12). Prices as observed on official pricing pages.
| Product | Free plan | Paid from | Plan | Verified |
|---|---|---|---|---|
| Brevomarketing automation | Free | $9/mo | Starter | 2026-10-28 |
| Buttondownnewsletter | Free | $9/mo | Basic | 2026-10-28 |
| Mailchimpmarketing automation | Free | $13/mo | Essentials | 2026-10-28 |
| EmailOctopusmarketing automation | Free | $13.50/mo | Pro | 2026-10-28 |
| ActiveCampaignmarketing automation | — | $15/mo | Starter · billed yearly | 2026-10-28 |
| Sendermarketing automation | Free | $15/mo | Standard | 2026-10-28 |
| Moosendmarketing automation | — | $16/mo | Pro | 2026-10-28 |
| GetResponsemarketing automation | Free | $19/mo | Starter | 2026-10-28 |
| MailerLitemarketing automation | Free | $19/mo | Comfort | 2026-10-28 |
| HubSpot Marketing Hubmarketing automation | Free | $20/mo | Marketing Hub Starter | 2026-10-28 |
| Klaviyomarketing automation | Free | $20/mo | 2026-10-28 | |
| Omnisendmarketing automation | Free | $20/mo | Standard | 2026-10-28 |
| Kitnewsletter | Free | $39/mo | Creator | 2026-10-28 |
| Loops | Free | $49/mo | Growth | 2026-10-28 |
| beehiivnewsletter | Free | $59/mo | Lite | 2026-10-29 |
Cheapest email marketing tool for each capability
For every capability at least a third of these products support: the cheapest product that covers it, free plans counted at $0.
- Need a/B testing, dedicated IP, landing pages or 3 other capabilities?
- Brevo — free plan
- Need AI writing assistant, audience segmentation, SSO (SAML) or email templates?
- beehiiv — free plan
- Need paid subscriptions?
- Buttondown — free plan
- Need signup forms & popups?
- GetResponse — free plan
- Need SMS marketing?
- Klaviyo — free plan
Frequently asked
What is the cheapest email marketing software?
Brevo has the lowest paid entry price we have sourced, from $9/mo (Starter plan). 13 of the 15 products also offer a free plan.
Which email marketing tools have a free plan?
13 of the 15 we track: Brevo, Buttondown, EmailOctopus, GetResponse, HubSpot Marketing Hub, Kit, Klaviyo, Loops, Mailchimp, MailerLite, Omnisend, Sender, beehiiv. Free plans carry limits; each product page lists them.
How much does email marketing software cost?
Paid entry plans in our data run from $9/mo to $59/mo, with a median of $19/mo across 15 priced products (monthly equivalents; yearly-billed plans divided by 12).
Which email marketing tool is cheapest with ab testing, dedicated ip and 4 other capabilities?
Brevo, free plan.
Which email marketing tool is cheapest with ai assistant, segmentation and 2 other capabilities?
beehiiv, free plan.
When were these prices checked?
Between 2026-10-28 and 2026-10-29, on the vendors' official pricing pages.