beehiiv

Email Marketing · www.beehiiv.com

beehiiv is a newsletter platform for publishing newsletters, podcasts, websites and digital products, with audience growth, monetization and analytics tools.

newsletterFree plan availablePaid plans from $43.08/mo (Scale)Prices verified 2026-08-26

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Honest answer

beehiiv Free covers this scenario

downgrading saves $517 / year

Switching to Kit saves $517 / year and covers 64% of the compared capabilities.

Find my alternative

Same job.
Way less money.

Top beehiiv alternatives

We compared 14 products and found 13 cheaper alternatives · vs beehiiv Scale at $43.08/mo · scenario: single user, monthly billing, USD.

Honest note: you might not need to switch.

beehiiv’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.

The short version

beehiiv costs $43.08/mo on the Scale plan at single user, monthly billing. We found 13 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 14 compared capabilities. beehiiv's own free plan covers this scenario, so downgrading may beat switching.

Sponsored slot — open · only 1

Your product here? Reach people actively replacing a tool in this category. Labelled, never affects ranking.

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Product	Match	Price	Annual savings
Sender Standard plan · missing: Paid subscriptions, SSO (SAML), Referral program, Ads & sponsorship monetization, Digital product sales, AI writing assistant, Custom sending/tracking domain marketing automation — adjacent	50%	$7/mo how? ⓘ	$433 / year 84% cheaper	See Sender pricing ↗Compare vs beehiiv
Moosend Pro plan · missing: Remove branding, Paid subscriptions, Referral program, Ads & sponsorship monetization, Digital product sales, Custom sending/tracking domain marketing automation — adjacent	57%	$9/mo how? ⓘ	$409 / year 79% cheaper	See Moosend pricing ↗Compare vs beehiiv
Brevo Starter plan · missing: Marketing automation, Audience segmentation, Email templates, Transactional email API, Paid subscriptions, SSO (SAML), Referral program, Ads & sponsorship monetization, Digital product sales, AI writing assistant, Custom sending/tracking domain marketing automation — adjacent	21%	$9/mo how? ⓘ	$409 / year 79% cheaper	See Brevo pricing ↗Compare vs beehiiv
EmailOctopus Pro plan · missing: A/B testing, Audience segmentation, Transactional email API, Dedicated IP, Paid subscriptions, SSO (SAML), Referral program, Ads & sponsorship monetization, Digital product sales, AI writing assistant, Custom sending/tracking domain marketing automation — adjacent	21%	$9/mo how? ⓘ	$409 / year 79% cheaper	See EmailOctopus pricing ↗Compare vs beehiiv
Omnisend Standard plan · missing: Transactional email API, Dedicated IP, Paid subscriptions, SSO (SAML), Referral program, Ads & sponsorship monetization, Digital product sales marketing automation — adjacent	50%	$11.20/mo how? ⓘ	$382.60 / year 74% cheaper	See Omnisend pricing ↗Compare vs beehiiv
MailerLite Comfort plan · missing: SSO (SAML), Referral program, Ads & sponsorship monetization, Custom sending/tracking domain marketing automation — adjacent	71%	$12/mo how? ⓘ	$373 / year 72% cheaper	See MailerLite pricing ↗Compare vs beehiiv
Mailchimp Essentials plan · missing: Audience segmentation, Transactional email API, Dedicated IP, Paid subscriptions, SSO (SAML), Referral program, Ads & sponsorship monetization, Digital product sales, AI writing assistant, Custom sending/tracking domain marketing automation — adjacent	29%	$13/mo how? ⓘ	$361 / year 70% cheaper	See Mailchimp pricing ↗Compare vs beehiiv
ActiveCampaign Starter plan · missing: A/B testing, Email templates, Transactional email API, Remove branding, Dedicated IP, Paid subscriptions, SSO (SAML), Referral program, Ads & sponsorship monetization, Digital product sales, Custom sending/tracking domain marketing automation — adjacent	21%	$15/mo how? ⓘ	$337 / year 65% cheaper	See ActiveCampaign pricing ↗Compare vs beehiiv
GetResponse Starter plan · missing: Referral program, Ads & sponsorship monetization, Digital product sales, AI writing assistant, Custom sending/tracking domain marketing automation — adjacent	64%	$19/mo how? ⓘ	$289 / year 56% cheaper	See GetResponse pricing ↗Compare vs beehiiv
HubSpot Marketing Hub Marketing Hub Starter plan · missing: Email templates, Transactional email API, Dedicated IP, Paid subscriptions, SSO (SAML), Referral program, Ads & sponsorship monetization, Digital product sales, AI writing assistant, Custom sending/tracking domain marketing automation — adjacent	29%	$20/mo how? ⓘ	$277 / year 54% cheaper	See HubSpot Marketing Hub pricing ↗Compare vs beehiiv
TOP PICK Kit Creator plan · missing: Transactional email API, Dedicated IP, SSO (SAML), Digital product sales, AI writing assistant	64%	$32.50/mo how? ⓘ	$127.00 / year 25% cheaper	See Kit pricing ↗Compare vs beehiiv

Which beehiiv alternative for which situation

Picked by the numbers in this scenario — same subtype unless stated, assessed products only.

Best free plan: Kit — $0/mo (Newsletter plan) · covers 64%
Need marketing automation, A/B testing, audience segmentation, email templates, transactional email API, remove branding, dedicated IP, paid subscriptions, digital product sales or AI writing assistant?: MailerLite — from $0/mo (Free plan)
Need SSO (SAML)?: GetResponse — from $0/mo (Free plan)
Need referral program, ads & sponsorship monetization or custom sending/tracking domain?: Kit — from $0/mo (Newsletter plan)

What you give up

Capabilities beehiiv has that the top alternatives lack.

Transactional email API — Send transactional emails programmatically via an API.
Missing from Kit.
Remove branding — Remove the provider's branding from sent emails.
Missing from Moosend.
Dedicated IP — Send email from an IP address dedicated to your account.
Missing from Kit.
Paid subscriptions — Sell paid subscriptions to your email list.
Missing from Moosend.
SSO (SAML) — Sign in through your company's SAML SSO.
Missing from MailerLite, Kit.
Referral program — Run a referral program that rewards subscribers for sharing.
Missing from MailerLite, GetResponse, Moosend.
Ads & sponsorship monetization — Monetize a newsletter through ads or sponsorships.
Missing from MailerLite, GetResponse, Moosend.
Digital product sales — Sell digital products directly to your email list.
Missing from GetResponse, Kit, Moosend.
AI writing assistant — Get AI help drafting email copy.
Missing from GetResponse, Kit.
Custom sending/tracking domain — Send and track email from your own domain.
Missing from MailerLite, GetResponse, Moosend.

Feature comparison

beehiiv vs the top alternatives, on the 14 compared capabilities.

Capability	beehiiv	MailerLite	GetResponse	Kit	Moosend
Marketing automation from Scale	✓	✓	✓	✓	✓
A/B testing from Scale	✓	✓	✓	✓	✓
Audience segmentation from Launch	✓	✓	✓	✓	✓
Email templates from Launch	✓	✓	✓	✓	✓
Transactional email API from Max	✓	✓	✓	✗	✓
Remove branding from Max	✓	✓	✓	✓	✗
Dedicated IP from Enterprise	✓	✓	✓	✗	✓
Paid subscriptions from Scale	✓	✓	✓	✓	✗
SSO (SAML)	✓	✗	✓	✗	✓
Referral program	✓	✗	✗	✓	✗
Ads & sponsorship monetization	✓	✗	✗	✓	✗
Digital product sales	✓	✓	✗	✗	✗
AI writing assistant	✓	✓	✗	✗	✓
Custom sending/tracking domain	✓	✗	✗	✓	✗
Scenario price cheapest qualifying plan	$43.08/mo Scale	$0/mo Free	$0/mo Free	$0/mo Newsletter	$0/mo Free Trial

✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.

What beehiiv covers

The capability set used for comparison. Grey entries are not available on self-serve plans.

✓ Marketing automation — from Scale
✓ A/B testing — from Scale
✓ Audience segmentation — from Launch
✓ Email templates — from Launch
✓ Transactional email API — from Max
✓ Remove branding — from Max
✓ Dedicated IP — from Enterprise
✓ Paid subscriptions — from Scale
✓ SSO (SAML)
✓ Referral program
✓ Ads & sponsorship monetization
✓ Digital product sales
✓ AI writing assistant
✓ Custom sending/tracking domain
✗ SMS marketing

Price ladder

Observed prices from the official pricing page.

Launch

$0/mo

Free

Scale

$43.08/mo billed yearly

Max

$95.92/mo billed yearly

Enterprise

Contact sales / custom pricing

Sources

Every claim traces to an official source and a check date.

https://www.beehiiv.com/pricing (official_pricing, checked 2026-08-26)

Frequently asked

How much does beehiiv cost?

beehiiv's Scale plan costs $43.08/mo in our scenario (single user, monthly billing). A free plan exists.

Is there a free beehiiv alternative?

Yes. Kit has a free plan that covers 64% of the 14 capabilities we compared against beehiiv.

What is the cheapest beehiiv alternative?

In our scenario (single user, monthly billing), MailerLite is the cheapest assessed alternative at $0/mo (Free plan).

What is the cheapest beehiiv alternative with Referral program?

Kit covers Referral program and costs $0/mo (Newsletter plan) in our scenario.

Does beehiiv have a free plan?

Yes. beehiiv's free plan is limited to 1 seat.

When were these prices checked?

Between 2026-08-26 and 2026-09-07, on the vendors' official pricing pages.

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