Kit

Email Marketing · kit.com

Kit (formerly ConvertKit) is an email marketing platform for creators offering landing pages, forms, broadcasts, visual automations, and tools to sell digital products and paid newsletters.

newsletterFree plan availablePaid plans from $32.50/mo (Creator)Prices verified 2026-08-26

Visit Kit ↗

Honest answer

Kit Free covers this scenario

downgrading saves $390 / year

Switching to beehiiv saves $390 / year and covers 50% of the compared capabilities.

Find my alternative

Same job.
Way less money.

Top Kit alternatives

We compared 14 products and found 13 cheaper alternatives · vs Kit Creator at $32.50/mo · scenario: single user, monthly billing, USD.

Honest note: you might not need to switch.

Kit’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.

The short version

Kit costs $32.50/mo on the Creator plan at single user, monthly billing. We found 13 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 18 compared capabilities. Kit's own free plan covers this scenario, so downgrading may beat switching.

Sponsored slot — open · only 1

Your product here? Reach people actively replacing a tool in this category. Labelled, never affects ranking.

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Product	Match	Price	Annual savings
Sender Standard plan · missing: Paid subscriptions, Unlimited forms, Subscription billing, Digital product delivery, Payment processing, API access, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent	44%	$7/mo how? ⓘ	$306 / year 78% cheaper	See Sender pricing ↗Compare vs Kit
Moosend Pro plan · missing: SMS marketing, Remove branding, Paid subscriptions, Unlimited forms, Custom domain, Subscription billing, Digital product delivery, Payment processing, API access, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent	28%	$9/mo how? ⓘ	$282 / year 72% cheaper	See Moosend pricing ↗Compare vs Kit
Brevo Starter plan · missing: Marketing automation, Audience segmentation, Email templates, SMS marketing, Paid subscriptions, Unlimited forms, Custom domain, Subscription billing, Digital product delivery, Payment processing, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent	22%	$9/mo how? ⓘ	$282 / year 72% cheaper	See Brevo pricing ↗Compare vs Kit
EmailOctopus Pro plan · missing: A/B testing, Audience segmentation, SMS marketing, Paid subscriptions, Unlimited forms, Custom domain, Subscription billing, Digital product delivery, Payment processing, API access, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent	22%	$9/mo how? ⓘ	$282 / year 72% cheaper	See EmailOctopus pricing ↗Compare vs Kit
Omnisend Standard plan · missing: Paid subscriptions, Custom domain, Subscription billing, Digital product delivery, Payment processing, API access, Ads & sponsorship monetization, Referral program marketing automation — adjacent	56%	$11.20/mo how? ⓘ	$255.60 / year 66% cheaper	See Omnisend pricing ↗Compare vs Kit
MailerLite Comfort plan · missing: SMS marketing, Unlimited forms, Custom domain, Subscription billing, Digital product delivery, Payment processing, API access, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent	39%	$12/mo how? ⓘ	$246 / year 63% cheaper	See MailerLite pricing ↗Compare vs Kit
Mailchimp Essentials plan · missing: Audience segmentation, Landing pages, Paid subscriptions, Unlimited forms, Custom domain, Subscription billing, Digital product delivery, Payment processing, API access, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent	28%	$13/mo how? ⓘ	$234 / year 60% cheaper	See Mailchimp pricing ↗Compare vs Kit
ActiveCampaign Starter plan · missing: A/B testing, Email templates, Landing pages, SMS marketing, Remove branding, Paid subscriptions, Unlimited forms, Custom domain, Subscription billing, Digital product delivery, Payment processing, API access, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent	11%	$15/mo how? ⓘ	$210 / year 54% cheaper	See ActiveCampaign pricing ↗Compare vs Kit
GetResponse Starter plan · missing: Subscription billing, Digital product delivery, Payment processing, API access, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent	56%	$19/mo how? ⓘ	$162 / year 42% cheaper	See GetResponse pricing ↗Compare vs Kit
HubSpot Marketing Hub Marketing Hub Starter plan · missing: Email templates, SMS marketing, Paid subscriptions, Unlimited forms, Custom domain, Subscription billing, Digital product delivery, Payment processing, API access, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent	28%	$20/mo how? ⓘ	$150 / year 38% cheaper	See HubSpot Marketing Hub pricing ↗Compare vs Kit

Which Kit alternative for which situation

Picked by the numbers in this scenario — same subtype unless stated, assessed products only.

Best free plan: beehiiv — $0/mo (Launch plan) · covers 50%
Need marketing automation, A/B testing, audience segmentation, email templates, landing pages, SMS marketing, remove branding, paid subscriptions, unlimited forms or custom domain?: GetResponse — from $0/mo (Free plan)
Need API access?: Brevo — from $0/mo (Free plan)
Need custom sending/tracking domain or send-time optimization?: Omnisend — from $0/mo (Free plan)
Need ads & sponsorship monetization or referral program?: beehiiv — from $0/mo (Launch plan)

What you give up

Capabilities Kit has that the top alternatives lack.

Landing pages — Build landing pages to pair with email campaigns.
Missing from beehiiv.
SMS marketing — Send marketing messages by text message.
Missing from beehiiv.
Paid subscriptions — Sell paid subscriptions to your email list.
Missing from Omnisend, Sender.
Unlimited forms — Create as many forms as you need without hitting a plan cap.
Missing from beehiiv, Sender.
Custom domain — Serve forms on your own domain instead of the vendor's URL.
Missing from Omnisend, beehiiv.
Subscription billing — Bill customers on a recurring subscription schedule.
Missing from GetResponse, Omnisend, beehiiv, Sender.
Digital product delivery — Deliver digital files or access automatically after purchase.
Missing from GetResponse, Omnisend, beehiiv, Sender.
Payment processing — Accept and process customer payments directly.
Missing from GetResponse, Omnisend, beehiiv, Sender.
API access — Access and update project data programmatically via an API.
Missing from GetResponse, Omnisend, beehiiv, Sender.
Custom sending/tracking domain — Send and track email from your own domain.
Missing from GetResponse, Sender.
Send-time optimization — Automatically send each email at the recipient's best time to open it.
Missing from GetResponse, beehiiv, Sender.
Ads & sponsorship monetization — Monetize a newsletter through ads or sponsorships.
Missing from GetResponse, Omnisend, Sender.
Referral program — Run a referral program that rewards subscribers for sharing.
Missing from GetResponse, Omnisend, Sender.

Feature comparison

Kit vs the top alternatives, on the 18 compared capabilities.

Capability	Kit	GetResponse	Omnisend	beehiiv	Sender
Marketing automation from Newsletter	✓	✓	✓	✓	✓
A/B testing from Creator	✓	✓	✓	✓	✓
Audience segmentation from Newsletter	✓	✓	✓	✓	✓
Email templates from Newsletter	✓	✓	✓	✓	✓
Landing pages from Newsletter	✓	✓	✓	✗	✓
SMS marketing from Creator	✓	✓	✓	✗	✓
Remove branding from Creator	✓	✓	✓	✓	✓
Paid subscriptions from Newsletter	✓	✓	✗	✓	✗
Unlimited forms from Newsletter	✓	✓	✓	✗	✗
Custom domain from Newsletter	✓	✓	✗	✗	✓
Subscription billing from Newsletter	✓	✗	✗	✗	✗
Digital product delivery from Newsletter	✓	✗	✗	✗	✗
Payment processing from Newsletter	✓	✗	✗	✗	✗
API access from Newsletter	✓	✗	✗	✗	✗
Custom sending/tracking domain	✓	✗	✓	✓	✗
Send-time optimization	✓	✗	✓	✗	✗
Ads & sponsorship monetization	✓	✗	✗	✓	✗
Referral program	✓	✗	✗	✓	✗
Scenario price cheapest qualifying plan	$32.50/mo Creator	$0/mo Free	$0/mo Free	$0/mo Launch	$0/mo Free Forever

✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.

What Kit covers

The capability set used for comparison. Grey entries are not available on self-serve plans.

✓ Marketing automation — from Newsletter
✓ A/B testing — from Creator
✓ Audience segmentation — from Newsletter
✓ Email templates — from Newsletter
✓ Landing pages — from Newsletter
✓ SMS marketing — from Creator
✓ Remove branding — from Creator
✓ Paid subscriptions — from Newsletter
✓ Unlimited forms — from Newsletter
✓ Custom domain — from Newsletter
✓ Subscription billing — from Newsletter
✓ Digital product delivery — from Newsletter
✓ Payment processing — from Newsletter
✓ API access — from Newsletter
✓ Custom sending/tracking domain
✓ Send-time optimization
✓ Ads & sponsorship monetization
✓ Referral program

Price ladder

Observed prices from the official pricing page.

Newsletter

$0/mo

Free

Creator

$32.50/mo billed yearly

Pro

$65.83/mo billed yearly

Sources

Every claim traces to an official source and a check date.

https://kit.com/pricing (official_pricing, checked 2026-08-26)

Frequently asked

How much does Kit cost?

Kit's Creator plan costs $32.50/mo in our scenario (single user, monthly billing). A free plan exists.

Is there a free Kit alternative?

Yes. beehiiv has a free plan that covers 50% of the 18 capabilities we compared against Kit.

What is the cheapest Kit alternative?

In our scenario (single user, monthly billing), GetResponse is the cheapest assessed alternative at $0/mo (Free plan).

Does Kit have a free plan?

Yes. Kit's free plan is limited to 1 seat.

When were these prices checked?

Between 2026-08-26 and 2026-09-07, on the vendors' official pricing pages.

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