Kit alternatives
Email Marketing · kit.com
Kit (formerly ConvertKit) is an email marketing platform for creators offering landing pages, forms, broadcasts, visual automations, and tools to sell digital products and paid newsletters.
Switching to beehiiv saves $708 / year and covers 42% of the compared capabilities.
Find my alternative
Way less money.
Top Kit alternatives
We compared 14 products and found 12 cheaper options (5 of them cover at least half the compared features) · vs Kit Creator · 3k at $59/mo · scenario: 2,500 contacts, 10,000 emails/month, monthly billing, USD.
Kit’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
Kit costs $59/mo on the Creator · 3k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 12 assessed alternatives that are cheaper in this scenario; 1 of them covers at least 75% of the 12 compared capabilities. Kit's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
EmailOctopus Pro · 2.5k plan · missing: A/B testing, Audience segmentation, SMS marketing, Paid subscriptions, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent | 33% | $20/mo how? ⓘ | $468 / year 66% cheaper | |
Brevo Starter · 2.5k plan · missing: SMS marketing, Paid subscriptions, Custom sending/tracking domain, Ads & sponsorship monetization, Referral program marketing automation — adjacent | 58% | $25/mo how? ⓘ | $408 / year 58% cheaper | |
Sender Standard · 2.5k plan · missing: Paid subscriptions, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent | 58% | $27/mo how? ⓘ | $384 / year 54% cheaper | |
GetResponse Starter · 2.5k plan · missing: SMS marketing, Paid subscriptions, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent | 50% | $29/mo how? ⓘ | $360 / year 51% cheaper | |
Buttondown Standard plan · missing: A/B testing, Audience segmentation, Email templates, Landing pages, SMS marketing, Remove branding, Custom sending/tracking domain, Send-time optimization, Referral program | 25% | $29/mo how? ⓘ | $360 / year 51% cheaper | |
Moosend Pro · 3k plan · missing: SMS marketing, Remove branding, Paid subscriptions, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent | 42% | $32/mo how? ⓘ | $324 / year 46% cheaper | |
MailerLite Comfort · 2.5k plan · missing: SMS marketing, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent | 58% | $33/mo how? ⓘ | $312 / year 44% cheaper | |
ActiveCampaign Starter · 2.5k plan · missing: A/B testing, Email templates, Landing pages, Remove branding, Paid subscriptions, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent | 25% | $39/mo how? ⓘ | $240 / year 34% cheaper | |
Omnisend Standard · 2.5k plan · missing: Paid subscriptions, Ads & sponsorship monetization, Referral program marketing automation — adjacent | 75% | $44/mo how? ⓘ | $180 / year 25% cheaper | |
Mailchimp Essentials · 2.5k plan · missing: Audience segmentation, Landing pages, Paid subscriptions, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program marketing automation — adjacent | 42% | $45/mo how? ⓘ | $168 / year 24% cheaper | |
Loops Growth plan · missing: A/B testing, Landing pages, SMS marketing, Paid subscriptions, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program | 33% | $49/mo how? ⓘ | $120 / year 17% cheaper |
Which Kit alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- beehiiv — $0/mo (Free plan) · covers 42%
- Best paid drop-in
- Loops — $49/mo (Growth plan) · covers 33%
- Need marketing automation or landing pages?
- EmailOctopus — from $0/mo (Starter plan)
- Need A/B testing, remove branding or send-time optimization?
- Brevo — from $25/mo (Starter · 2.5k plan)
- Need audience segmentation, email templates, custom sending/tracking domain, ads & sponsorship monetization or referral program?
- beehiiv — from $0/mo (Free plan)
- Need SMS marketing?
- Sender — from $27/mo (Standard · 2.5k plan)
- Need paid subscriptions?
- Buttondown — from $29/mo (Standard plan)
What you give up
Capabilities Kit has that the top alternatives lack.
- Marketing automation — Automate email sends based on triggers and customer behavior.Missing from beehiiv.
- A/B testing — Test variations of an email to see which performs better.Missing from beehiiv, EmailOctopus.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from EmailOctopus.
- Landing pages — Build landing pages to pair with email campaigns.Missing from beehiiv.
- SMS marketing — Send marketing messages by text message.Missing from beehiiv, EmailOctopus, Brevo.
- Remove branding — Remove the provider's branding from sent emails.Missing from beehiiv, EmailOctopus.
- Paid subscriptions — Sell paid subscriptions to your email list.Missing from beehiiv, EmailOctopus, Brevo, Sender.
- Custom sending/tracking domain — Send and track email from your own domain.Missing from EmailOctopus, Brevo, Sender.
- Send-time optimization — Automatically send each email at the recipient's best time to open it.Missing from beehiiv, EmailOctopus, Sender.
- Ads & sponsorship monetization — Monetize a newsletter through ads or sponsorships.Missing from EmailOctopus, Brevo, Sender.
- Referral program — Run a referral program that rewards subscribers for sharing.Missing from EmailOctopus, Brevo, Sender.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
Kit vs the top alternatives, on the 12 compared capabilities.
| Capability | Kit | beehiiv | EmailOctopus | Brevo | Sender |
|---|---|---|---|---|---|
| Marketing automation from Newsletter | ✓ | ✗ | ✓ | ✓ | ✓ |
| A/B testing from Creator | ✓ | ✗ | ✗ | ✓ | ✓ |
| Audience segmentation from Newsletter | ✓ | ✓ | ✗ | ✓ | ✓ |
| Email templates from Newsletter | ✓ | ✓ | ✓ | ✓ | ✓ |
| Landing pages from Newsletter | ✓ | ✗ | ✓ | ✓ | ✓ |
| SMS marketing from Creator | ✓ | ✗ | ✗ | ✗ | ✓ |
| Remove branding from Creator | ✓ | ✗ | ✗ | ✓ | ✓ |
| Paid subscriptions from Newsletter | ✓ | ✗ | ✗ | ✗ | ✗ |
| Custom sending/tracking domain | ✓ | ✓ | ✗ | ✗ | ✗ |
| Send-time optimization | ✓ | ✗ | ✗ | ✓ | ✗ |
| Ads & sponsorship monetization | ✓ | ✓ | ✗ | ✗ | ✗ |
| Referral program | ✓ | ✓ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $59/mo Creator · 3k | $0/mo Free | $0/mo Starter | $25/mo Starter · 2.5k | $27/mo Standard · 2.5k |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Kit covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Marketing automation — from Newsletter
- ✓ A/B testing — from Creator
- ✓ Audience segmentation — from Newsletter
- ✓ Email templates — from Newsletter
- ✓ Landing pages — from Newsletter
- ✓ SMS marketing — from Creator
- ✓ Remove branding — from Creator
- ✓ Paid subscriptions — from Newsletter
- ✓ Custom sending/tracking domain
- ✓ Send-time optimization
- ✓ Ads & sponsorship monetization
- ✓ Referral program
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://kit.com/pricing (official_pricing, checked 2026-10-28)
Frequently asked
How much does Kit cost?
Kit's Creator · 3k plan costs $59/mo in our scenario (2,500 contacts, 10,000 emails/month, monthly billing). A free plan exists.
Is there a free Kit alternative?
Yes. beehiiv has a free plan that covers 42% of the 12 capabilities we compared against Kit.
What is the cheapest Kit alternative?
In our scenario (2,500 contacts, 10,000 emails/month, monthly billing), beehiiv is the cheapest assessed alternative at $0/mo (Free plan).
What is the cheapest Kit alternative with Paid subscriptions?
Buttondown covers Paid subscriptions and costs $29/mo (Standard plan) in our scenario.
Does Kit have a free plan?
Yes. Kit's free plan is limited to 10,000 contacts/month, 1 seat.
When were these prices checked?
Between 2026-10-28 and 2026-10-29, on the vendors' official pricing pages.