HubSpot Marketing Hub
Email Marketing · www.hubspot.com
HubSpot Marketing Hub is HubSpot's marketing automation product — email, forms, ads, automation and reporting on the HubSpot customer platform.
Switching to Brevo saves $240 / year and covers 46% of the compared capabilities.
Find my alternative
Way less money.
Top HubSpot Marketing Hub alternatives
We compared 14 products and found 13 cheaper alternatives · vs HubSpot Marketing Hub Marketing Hub Starter at $20/mo · scenario: single user, monthly billing, USD.
HubSpot Marketing Hub’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
HubSpot Marketing Hub costs $20/mo on the Marketing Hub Starter plan at single user, monthly billing. We found 13 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 13 compared capabilities. HubSpot Marketing Hub's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Sender Standard plan · missing: Lead management, Contact management, AI sales assistant, Reports & forecasting, Meeting scheduling, Revenue attribution, Live chat & messaging, AI agents | 38% | $7/mo how? ⓘ | $156 / year 65% cheaper | |
Brevo Starter plan · missing: Marketing automation, Audience segmentation, AI sales assistant, Meeting scheduling, Revenue attribution, Live chat & messaging, AI agents | 46% | $9/mo how? ⓘ | $132 / year 55% cheaper | |
Moosend Pro plan · missing: Remove branding, Lead management, Contact management, AI sales assistant, Reports & forecasting, Meeting scheduling, Revenue attribution, Live chat & messaging, AI agents | 31% | $9/mo how? ⓘ | $132 / year 55% cheaper | |
EmailOctopus Pro plan · missing: A/B testing, Audience segmentation, Lead management, Contact management, AI sales assistant, Reports & forecasting, Meeting scheduling, Revenue attribution, Live chat & messaging, AI agents | 23% | $9/mo how? ⓘ | $132 / year 55% cheaper | |
Omnisend Standard plan · missing: Lead management, Contact management, AI sales assistant, Reports & forecasting, Meeting scheduling, Live chat & messaging, AI agents | 46% | $11.20/mo how? ⓘ | $105.60 / year 44% cheaper | |
MailerLite Comfort plan · missing: Lead management, Contact management, AI sales assistant, Reports & forecasting, Meeting scheduling, Revenue attribution, Live chat & messaging, AI agents | 38% | $12/mo how? ⓘ | $96 / year 40% cheaper | |
Mailchimp Essentials plan · missing: Audience segmentation, Landing pages, Lead management, Contact management, AI sales assistant, Reports & forecasting, Meeting scheduling, Revenue attribution, Live chat & messaging, AI agents | 23% | $13/mo how? ⓘ | $84 / year 35% cheaper | |
ActiveCampaign Starter plan · missing: A/B testing, Landing pages, Remove branding, Lead management, Contact management, AI sales assistant, Reports & forecasting, Meeting scheduling, Revenue attribution, Live chat & messaging, AI agents | 15% | $15/mo how? ⓘ | $60 / year 25% cheaper | |
GetResponse Starter plan · missing: Lead management, Contact management, AI sales assistant, Reports & forecasting, Meeting scheduling, Live chat & messaging, AI agents | 46% | $19/mo how? ⓘ | $12 / year 5% cheaper |
Which HubSpot Marketing Hub alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- Brevo — $0/mo (Free plan) · covers 46%
- Best paid drop-in
- ActiveCampaign — $15/mo (Starter plan) · covers 15%
- Need marketing automation, audience segmentation or revenue attribution?
- GetResponse — from $0/mo (Free plan)
- Need A/B testing, landing pages, remove branding, lead management, contact management or reports & forecasting?
- Brevo — from $0/mo (Free plan)
What you give up
Capabilities HubSpot Marketing Hub has that the top alternatives lack.
- Marketing automation — Automate email sends based on triggers and customer behavior.Missing from Brevo.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from Brevo.
- Lead management — Capture, score, and organize incoming leads.Missing from GetResponse, Omnisend, Sender.
- Contact management — Store and organize contact records in one place.Missing from GetResponse, Omnisend, Sender.
- AI sales assistant — Get AI-generated suggestions and summaries for sales activity.Missing from Brevo, GetResponse, Omnisend, Sender.
- Reports & forecasting — View reports and forecasts on pipeline and sales performance.Missing from GetResponse, Omnisend, Sender.
- Meeting scheduling — Let prospects book meetings directly from the CRM.Missing from Brevo, GetResponse, Omnisend, Sender.
- Revenue attribution — Link revenue back to the marketing source that generated it.Missing from Brevo, Sender.
- Live chat & messaging — Chat with customers in real time on your site or app.Missing from Brevo, GetResponse, Omnisend, Sender.
- AI agents — Let an AI agent resolve support requests automatically.Missing from Brevo, GetResponse, Omnisend, Sender.
Feature comparison
HubSpot Marketing Hub vs the top alternatives, on the 13 compared capabilities.
| Capability | HubSpot Marketing Hub | Brevo | GetResponse | Omnisend | Sender |
|---|---|---|---|---|---|
| Marketing automation from Free | ✓ | ✗ | ✓ | ✓ | ✓ |
| A/B testing from Enterprise | ✓ | ✓ | ✓ | ✓ | ✓ |
| Audience segmentation | ✓ | ✗ | ✓ | ✓ | ✓ |
| Landing pages | ✓ | ✓ | ✓ | ✓ | ✓ |
| Remove branding from Starter | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead management | ✓ | ✓ | ✗ | ✗ | ✗ |
| Contact management | ✓ | ✓ | ✗ | ✗ | ✗ |
| AI sales assistant | ✓ | ✗ | ✗ | ✗ | ✗ |
| Reports & forecasting | ✓ | ✓ | ✗ | ✗ | ✗ |
| Meeting scheduling | ✓ | ✗ | ✗ | ✗ | ✗ |
| Revenue attribution from Enterprise | ✓ | ✗ | ✓ | ✓ | ✗ |
| Live chat & messaging from Free | ✓ | ✗ | ✗ | ✗ | ✗ |
| AI agents from Professional | ✓ | ✗ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $20/mo Marketing Hub Starter | $0/mo Free | $0/mo Free | $0/mo Free | $0/mo Free Forever |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What HubSpot Marketing Hub covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Marketing automation — from Free
- ✓ A/B testing — from Enterprise
- ✓ Audience segmentation
- ✓ Landing pages
- ✓ Remove branding — from Starter
- ✓ Lead management
- ✓ Contact management
- ✓ AI sales assistant
- ✓ Reports & forecasting
- ✓ Meeting scheduling
- ✓ Revenue attribution — from Enterprise
- ✓ Live chat & messaging — from Free
- ✓ AI agents — from Professional
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://www.hubspot.com/pricing/marketing (official_pricing, checked 2026-09-07)
- https://www.hubspot.com/products/marketing (feature_page, checked 2026-08-26)
Frequently asked
How much does HubSpot Marketing Hub cost?
HubSpot Marketing Hub's Marketing Hub Starter plan costs $20/mo in our scenario (single user, monthly billing). A free plan exists.
Is there a free HubSpot Marketing Hub alternative?
Yes. Brevo has a free plan that covers 46% of the 13 capabilities we compared against HubSpot Marketing Hub.
What is the cheapest HubSpot Marketing Hub alternative?
In our scenario (single user, monthly billing), Brevo is the cheapest assessed alternative at $0/mo (Free plan).
Does HubSpot Marketing Hub have a free plan?
Yes. HubSpot Marketing Hub's free plan is limited to 2 seats.
When were these prices checked?
Between 2026-08-26 and 2026-09-07, on the vendors' official pricing pages.