HubSpot Marketing Hub alternatives
Email Marketing · www.hubspot.com
HubSpot Marketing Hub is HubSpot's marketing automation product — email, forms, ads, automation and reporting on the HubSpot customer platform.
Switching to Sender, which covers 60% of the compared capabilities.
Find my alternative
Way less money.
Top HubSpot Marketing Hub alternatives
We compared 14 products and found 14 cheaper options (11 of them cover at least half the compared features) · vs HubSpot Marketing Hub Marketing Hub Starter · 3k at $120/mo · scenario: 2,500 contacts, 10,000 emails/month, monthly billing, USD.
HubSpot Marketing Hub costs $120/mo on the Marketing Hub Starter · 3k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 14 assessed alternatives that are cheaper in this scenario; 4 of them cover at least 75% of the 5 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
TOP PICK EmailOctopus Pro · 2.5k plan · missing: Audience segmentation, WhatsApp marketing | 60% | $20/mo how? ⓘ | $1200 / year 83% cheaper | |
Brevo Starter · 2.5k plan · missing: WhatsApp marketing | 80% | $25/mo how? ⓘ | $1140 / year 79% cheaper | |
Sender Standard · 2.5k plan · missing: WhatsApp marketing | 80% | $27/mo how? ⓘ | $1116 / year 78% cheaper | |
GetResponse Starter · 2.5k plan · missing: WhatsApp marketing | 80% | $29/mo how? ⓘ | $1092 / year 76% cheaper | |
Buttondown Standard plan · missing: Audience segmentation, Landing pages, Remove branding, WhatsApp marketing newsletter — adjacent | 20% | $29/mo how? ⓘ | $1092 / year 76% cheaper | |
Moosend Pro · 3k plan · missing: Remove branding, WhatsApp marketing | 60% | $32/mo how? ⓘ | $1056 / year 73% cheaper | |
MailerLite Comfort · 2.5k plan · missing: WhatsApp marketing | 80% | $33/mo how? ⓘ | $1044 / year 73% cheaper | |
ActiveCampaign Starter · 2.5k plan · missing: Landing pages, Remove branding | 60% | $39/mo how? ⓘ | $972 / year 68% cheaper | |
Omnisend Standard · 2.5k plan · missing: WhatsApp marketing | 80% | $44/mo how? ⓘ | $912 / year 63% cheaper | |
Mailchimp Essentials · 2.5k plan · missing: Audience segmentation, Landing pages, WhatsApp marketing | 40% | $45/mo how? ⓘ | $900 / year 63% cheaper | |
Loops Growth plan · missing: Landing pages, WhatsApp marketing | 60% | $49/mo how? ⓘ | $852 / year 59% cheaper | |
Kit Creator · 3k plan · missing: WhatsApp marketing newsletter — adjacent | 80% | $59/mo how? ⓘ | $732 / year 51% cheaper | |
Klaviyo Email · 2.5k plan · missing: Landing pages, Remove branding | 60% | $60/mo how? ⓘ | $720 / year 50% cheaper | |
beehiiv Lite · 2.5k plan · missing: Landing pages, Remove branding, WhatsApp marketing newsletter — adjacent | 40% | $79/mo how? ⓘ | $492 / year 34% cheaper |
Which HubSpot Marketing Hub alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- Sender — $0/mo (Free Forever plan) · covers 60%
- Best paid drop-in
- Brevo — $25/mo (Starter · 2.5k plan) · covers 80%
- Need marketing automation, audience segmentation or landing pages?
- Kit — from $0/mo (Newsletter plan)
- Need remove branding?
- EmailOctopus — from $20/mo (Pro · 2.5k plan)
- Need whatsapp marketing?
- ActiveCampaign — from $39/mo (Starter · 2.5k plan)
What you give up
Capabilities HubSpot Marketing Hub has that the top alternatives lack.
- Marketing automation — Automate email sends based on triggers and customer behavior.Missing from beehiiv.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from EmailOctopus.
- Landing pages — Build landing pages to pair with email campaigns.Missing from beehiiv.
- Remove branding — Remove the provider's branding from sent emails.Missing from Kit, Sender, beehiiv.
- WhatsApp marketing — Send marketing messages over WhatsApp.Missing from Kit, Sender, beehiiv, EmailOctopus.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | HubSpot Marketing Hub | Cheapest assessed alternative |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $20/moMarketing Hub Starter | $0/mocheaperKit · Newsletter |
| 2,500 contacts, 10,000 emails/month | $120/moMarketing Hub Starter · 3k | $0/mocheaperKit · Newsletter |
| 10,000 contacts, 40,000 emails/month | $410/moMarketing Hub Starter · 10k | $0/mocheaperKit · Newsletter |
Feature comparison
HubSpot Marketing Hub vs the top alternatives, on the 5 compared capabilities.
| Capability | HubSpot Marketing Hub | Kit | Sender | beehiiv | EmailOctopus |
|---|---|---|---|---|---|
| Marketing automation from Free Tools | ✓ | ✓ | ✓ | ✗ | ✓ |
| Audience segmentation | ✓ | ✓ | ✓ | ✓ | ✗ |
| Landing pages | ✓ | ✓ | ✓ | ✗ | ✓ |
| Remove branding from Marketing Hub Starter | ✓ | ✗ | ✗ | ✗ | ✓ |
| WhatsApp marketing | ✓ | ✗ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $120/mo Marketing Hub Starter · 3k | $0/mo Newsletter | $0/mo Free Forever | $0/mo Free | $20/mo Pro · 2.5k |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What HubSpot Marketing Hub covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Marketing automation — from Free Tools
- ✓ Audience segmentation
- ✓ Landing pages
- ✓ Remove branding — from Marketing Hub Starter
- ✓ WhatsApp marketing
- ↑ A/B testing — only from Marketing Hub Enterprise, not compared
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://www.hubspot.com/pricing/marketing (official_pricing, checked 2026-10-28)
- https://www.hubspot.com/products/marketing (feature_page, checked 2026-10-26)
- https://www.hubspot.com/pricing/bundle (official_pricing, checked 2026-10-28)
Frequently asked
How much does HubSpot Marketing Hub cost?
HubSpot Marketing Hub's Marketing Hub Starter · 3k plan costs $120/mo in our scenario (2,500 contacts, 10,000 emails/month, monthly billing). A free plan exists.
Is there a free HubSpot Marketing Hub alternative?
Yes. Sender has a free plan that covers 60% of the 5 capabilities we compared against HubSpot Marketing Hub.
What is the cheapest HubSpot Marketing Hub alternative?
In our scenario (2,500 contacts, 10,000 emails/month, monthly billing), Kit is the cheapest assessed alternative at $0/mo (Newsletter plan).
What is the cheapest HubSpot Marketing Hub alternative with WhatsApp marketing?
ActiveCampaign covers WhatsApp marketing and costs $39/mo (Starter · 2.5k plan) in our scenario.
Does HubSpot Marketing Hub have a free plan?
Yes. HubSpot Marketing Hub's free plan is limited to 2 seats.
When were these prices checked?
Between 2026-10-28 and 2026-10-29, on the vendors' official pricing pages.