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Verified comparison

Buttondown is an alternative
to Brevo

$29/mo (Standard) vs Brevo Starter · 2.5k at $25/mo — covering 10% of the 10 compared capabilities.

Not cheaper than Brevo in this scenarioVisit Buttondown ↗

Same job. Compare the fees.

Comparison scenario

Every cheaper-than claim is tied to a defined scenario — never a bare list price.

Scenario

2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.

Brevo basis

Starter · 2.5k plan at $25/mo, the cheapest paid plan.

Buttondown basis

Standard: 29 USD/monthly.

The short version

Brevo costs $25/mo on the Starter · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. Buttondown costs $29/mo (Standard plan), which is not cheaper than Brevo Starter · 2.5k at $25/mo in this scenario.

Capability comparison

Buttondown covers 10% of the 10 capabilities compared against Brevo. ✓ native · ◐ via integration · ✗ not found.

CapabilityButtondownBrevo
A/B testing✗✓
Landing pages✗✓
Remove branding✗✓
Dedicated IP✗✓
Marketing automation✓✓
Audience segmentation✗✓
Email templates✗✓
Transactional email API✗✓
SSO (SAML)✗✓
Send-time optimization✗✓

What you give up

Capabilities Brevo has that Buttondown lacks.

  • A/B testing — Test variations of an email to see which performs better.
    Missing from Buttondown.
  • Landing pages — Build landing pages to pair with email campaigns.
    Missing from Buttondown.
  • Remove branding — Remove the provider's branding from sent emails.
    Missing from Buttondown.
  • Dedicated IP — Send email from an IP address dedicated to your account.
    Missing from Buttondown.
  • Audience segmentation — Group subscribers into segments for targeted sends.
    Missing from Buttondown.
  • Email templates — Start a campaign from a pre-built email template.
    Missing from Buttondown.
  • Transactional email API — Send transactional emails programmatically via an API.
    Missing from Buttondown.
  • SSO (SAML) — Sign in through your company's SAML SSO.
    Missing from Buttondown.
  • Send-time optimization — Automatically send each email at the recipient's best time to open it.
    Missing from Buttondown.

Price at your volume

The same comparison recomputed at three sizes. Plan caps change who is cheapest.

UsageBrevoButtondown
1,000 contacts, 4,000 emails/month$17/moStarter · 1.5k$9/mocheaperBasic
2,500 contacts, 10,000 emails/month$25/moStarter · 2.5k$29/mocosts moreStandard
10,000 contacts, 40,000 emails/month$46/moStarter · 40k emails$79/mocosts moreProfessional

Plans & pricing, side by side

Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.

Buttondown
Free (first 100 subscribers)Free
Basic$9/mo
Standard$29/mo
Professional$79/mo
Brevo
FreeFree
Starter$9/mo
Starter · 1.5k$17/mo
Starter · 2.5k$25/mo
Starter · 20k emails$32/mo
Starter · 40k emails$46/mo
Starter · 100k emails$82/mo
Standard$18/mo
Standard · 1.5k$35/mo
Standard · 2.5k$49/mo
Standard · 20k emails$69/mo
Standard · 40k emails$89/mo
Standard · 100k emails$139/mo
Standard · 500k emails$429/mo
Professional$499/mo
Professional · 250k emails$599/mo
Professional · 1000k emails$999/mo
EnterpriseContact sales
Pay-as-you-go creditsContact sales

Frequently asked

What does Buttondown lack compared with Brevo?

A/B testing, Landing pages, Remove branding, Dedicated IP, Audience segmentation, Email templates, Transactional email API, SSO (SAML), Send-time optimization — 9 of the 10 compared capabilities.

When were these prices checked?

Brevo: 2026-10-28; Buttondown: 2026-10-28 — on the official pricing pages.

Who switched

Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.

Sources & freshness

All Brevo alternatives