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ActiveCampaign
Email Marketing · www.activecampaign.com
Marketing automation platform combining email marketing, automation workflows and CRM-ish contact management, priced by contact-list size.
Switching to MailerLite, which covers 100% of the compared capabilities.
Find my alternative
Way less money.
Top ActiveCampaign alternatives
We compared 14 products and found 13 cheaper alternatives · vs ActiveCampaign Starter at $15/mo · scenario: single user, monthly billing, USD.
ActiveCampaign costs $15/mo on the Starter plan at single user, monthly billing. We found 11 assessed alternatives that are cheaper in this scenario; 4 of them cover at least 75% of the 3 compared capabilities. The cheapest option that covers everything we compared is MailerLite at $0/mo (Free plan), 100% less.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
TOP PICK Sender Standard plan · missing: AI writing assistant | 67% | $7/mo how? ⓘ | $96 / year 53% cheaper | |
Moosend Pro plan | 100% | $9/mo how? ⓘ | $72 / year 40% cheaper | |
EmailOctopus Pro plan · missing: Audience segmentation, AI writing assistant | 33% | $9/mo how? ⓘ | $72 / year 40% cheaper | |
Omnisend Standard plan | 100% | $11.20/mo how? ⓘ | $45.60 / year 25% cheaper | |
MailerLite Comfort plan | 100% | $12/mo how? ⓘ | $36 / year 20% cheaper | |
Mailchimp Essentials plan · missing: Audience segmentation, AI writing assistant | 33% | $13/mo how? ⓘ | $24 / year 13% cheaper | |
Brevo Starter plan | not yet assessed | $9/mo how? ⓘ | $72 / year 40% cheaper |
Which ActiveCampaign alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best full coverage
- MailerLite — $0/mo (Free plan) · covers 100%
- Best free plan
- MailerLite — $0/mo (Free plan) · covers 100%
- Need marketing automation, audience segmentation or AI writing assistant?
- beehiiv — from $0/mo (Launch plan)
Feature comparison
ActiveCampaign vs the top alternatives, on the 3 compared capabilities.
| Capability | ActiveCampaign | beehiiv | MailerLite | Moosend | Omnisend |
|---|---|---|---|---|---|
| Marketing automation | ✓ | ✓ | ✓ | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI writing assistant | ✓ | ✓ | ✓ | ✓ | ✓ |
| Scenario price cheapest qualifying plan | $15/mo Starter | $0/mo Launch | $0/mo Free | $0/mo Free Trial | $0/mo Free |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What ActiveCampaign covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Marketing automation
- ✓ Audience segmentation
- ✓ AI writing assistant
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://www.activecampaign.com/pricing (official_pricing, checked 2026-08-31)
Frequently asked
How much does ActiveCampaign cost?
ActiveCampaign's Starter plan costs $15/mo in our scenario (single user, monthly billing).
Is there a free ActiveCampaign alternative?
Yes. MailerLite has a free plan that covers 100% of the 3 capabilities we compared against ActiveCampaign.
What is the cheapest ActiveCampaign alternative?
In our scenario (single user, monthly billing), beehiiv is the cheapest assessed alternative at $0/mo (Launch plan).
Does ActiveCampaign have a free plan?
No. ActiveCampaign has no free plan on its official pricing page.
When were these prices checked?
Between 2026-08-26 and 2026-09-07, on the vendors' official pricing pages.