Omnisend alternatives
Email Marketing · www.omnisend.com
Omnisend is an ecommerce marketing automation platform for email, SMS, and web push notifications with signup forms, segmentation, and reporting.
Switching to Brevo, which covers 54% of the compared capabilities.
Find my alternative
Way less money.
Top Omnisend alternatives
We compared 14 products and found 10 cheaper options (5 of them cover at least half the compared features) · vs Omnisend Standard · 2.5k at $44/mo · scenario: 2,500 contacts, 10,000 emails/month, monthly billing, USD.
Omnisend costs $44/mo on the Standard · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 10 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 13 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
EmailOctopus Pro · 2.5k plan · missing: A/B testing, Audience segmentation, SMS marketing, Push notifications, AI writing assistant, Custom sending/tracking domain, Product recommendations, Send-time optimization, Signup forms & popups | 31% | $20/mo how? ⓘ | $288 / year 55% cheaper | |
TOP PICK Brevo Starter · 2.5k plan · missing: SMS marketing, Push notifications, AI writing assistant, Custom sending/tracking domain, Product recommendations, Signup forms & popups | 54% | $25/mo how? ⓘ | $228 / year 43% cheaper | |
Sender Standard · 2.5k plan · missing: Push notifications, AI writing assistant, Custom sending/tracking domain, Product recommendations, Send-time optimization | 62% | $27/mo how? ⓘ | $204 / year 39% cheaper | |
GetResponse Starter · 2.5k plan · missing: SMS marketing, AI writing assistant, Custom sending/tracking domain, Send-time optimization | 69% | $29/mo how? ⓘ | $180 / year 34% cheaper | |
Buttondown Standard plan · missing: A/B testing, Audience segmentation, Email templates, Landing pages, SMS marketing, Remove branding, Push notifications, AI writing assistant, Custom sending/tracking domain, Product recommendations, Send-time optimization, Signup forms & popups newsletter — adjacent | 8% | $29/mo how? ⓘ | $180 / year 34% cheaper | |
Moosend Pro · 3k plan · missing: SMS marketing, Remove branding, Push notifications, Custom sending/tracking domain, Send-time optimization, Signup forms & popups | 54% | $32/mo how? ⓘ | $144 / year 27% cheaper | |
MailerLite Comfort · 2.5k plan · missing: SMS marketing, Push notifications, Custom sending/tracking domain, Product recommendations, Send-time optimization | 62% | $33/mo how? ⓘ | $132 / year 25% cheaper | |
ActiveCampaign Starter · 2.5k plan · missing: A/B testing, Email templates, Landing pages, Remove branding, Push notifications, Custom sending/tracking domain, Product recommendations, Send-time optimization, Signup forms & popups | 31% | $39/mo how? ⓘ | $60 / year 11% cheaper |
Which Omnisend alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- EmailOctopus — $0/mo (Starter plan) · covers 23%
- Best paid drop-in
- GetResponse — $29/mo (Starter · 2.5k plan) · covers 69%
- Need marketing automation, audience segmentation, email templates, landing pages, custom sending/tracking domain or send-time optimization?
- Kit — from $0/mo (Newsletter plan)
- Need A/B testing or remove branding?
- Brevo — from $25/mo (Starter · 2.5k plan)
- Need SMS marketing or signup forms & popups?
- Sender — from $27/mo (Standard · 2.5k plan)
- Need push notifications or product recommendations?
- GetResponse — from $29/mo (Starter · 2.5k plan)
- Need AI writing assistant?
- beehiiv — from $0/mo (Free plan)
What you give up
Capabilities Omnisend has that the top alternatives lack.
- Marketing automation — Automate email sends based on triggers and customer behavior.Missing from beehiiv.
- A/B testing — Test variations of an email to see which performs better.Missing from Kit, beehiiv, EmailOctopus.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from EmailOctopus.
- Landing pages — Build landing pages to pair with email campaigns.Missing from beehiiv.
- SMS marketing — Send marketing messages by text message.Missing from Kit, beehiiv, EmailOctopus, Brevo.
- Remove branding — Remove the provider's branding from sent emails.Missing from Kit, beehiiv, EmailOctopus.
- Push notifications — Send push notifications alongside email campaigns.Missing from Kit, beehiiv, EmailOctopus, Brevo.
- AI writing assistant — Get AI help drafting email copy.Missing from Kit, EmailOctopus, Brevo.
- Custom sending/tracking domain — Send and track email from your own domain.Missing from EmailOctopus, Brevo.
- Product recommendations — Recommend products in emails based on customer behavior.Missing from Kit, beehiiv, EmailOctopus, Brevo.
- Send-time optimization — Automatically send each email at the recipient's best time to open it.Missing from beehiiv, EmailOctopus.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from Kit, beehiiv, EmailOctopus, Brevo.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
Omnisend vs the top alternatives, on the 13 compared capabilities.
| Capability | Omnisend | Kit | beehiiv | EmailOctopus | Brevo |
|---|---|---|---|---|---|
| Marketing automation from Free | ✓ | ✓ | ✗ | ✓ | ✓ |
| A/B testing from Free | ✓ | ✗ | ✗ | ✗ | ✓ |
| Audience segmentation from Free | ✓ | ✓ | ✓ | ✗ | ✓ |
| Email templates from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Landing pages from Free | ✓ | ✓ | ✗ | ✓ | ✓ |
| SMS marketing from Free | ✓ | ✗ | ✗ | ✗ | ✗ |
| Remove branding from Standard | ✓ | ✗ | ✗ | ✗ | ✓ |
| Push notifications | ✓ | ✗ | ✗ | ✗ | ✗ |
| AI writing assistant | ✓ | ✗ | ✓ | ✗ | ✗ |
| Custom sending/tracking domain | ✓ | ✓ | ✓ | ✗ | ✗ |
| Product recommendations | ✓ | ✗ | ✗ | ✗ | ✗ |
| Send-time optimization | ✓ | ✓ | ✗ | ✗ | ✓ |
| Signup forms & popups | ✓ | ✗ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $44/mo Standard · 2.5k | $0/mo Newsletter | $0/mo Free | $0/mo Starter | $25/mo Starter · 2.5k |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Omnisend covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Marketing automation — from Free
- ✓ A/B testing — from Free
- ✓ Audience segmentation — from Free
- ✓ Email templates — from Free
- ✓ Landing pages — from Free
- ✓ SMS marketing — from Free
- ✓ Remove branding — from Standard
- ✓ Push notifications
- ✓ AI writing assistant
- ✓ Custom sending/tracking domain
- ✓ Product recommendations
- ✓ Send-time optimization
- ✓ Signup forms & popups
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://www.omnisend.com/pricing/ (official_pricing, checked 2026-10-28)
Frequently asked
How much does Omnisend cost?
Omnisend's Standard · 2.5k plan costs $44/mo in our scenario (2,500 contacts, 10,000 emails/month, monthly billing). A free plan exists.
Is there a free Omnisend alternative?
Yes. EmailOctopus has a free plan that covers 23% of the 13 capabilities we compared against Omnisend.
What is the cheapest Omnisend alternative?
In our scenario (2,500 contacts, 10,000 emails/month, monthly billing), Kit is the cheapest assessed alternative at $0/mo (Newsletter plan).
What is the cheapest Omnisend alternative with SMS marketing?
Sender covers SMS marketing and costs $27/mo (Standard · 2.5k plan) in our scenario.
Does Omnisend have a free plan?
Yes. Omnisend's free plan is limited to 250 contacts/month.
When were these prices checked?
Between 2026-10-28 and 2026-10-29, on the vendors' official pricing pages.