Omnisend
Email Marketing · www.omnisend.com
Omnisend is an ecommerce marketing automation platform for email, SMS, and web push notifications with signup forms, segmentation, and reporting.
Switching to GetResponse saves $134.40 / year and covers 67% of the compared capabilities.
Find my alternative
Way less money.
Top Omnisend alternatives
We compared 14 products and found 12 cheaper alternatives · vs Omnisend Standard at $11.20/mo · scenario: single user, monthly billing, USD.
Omnisend’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
Omnisend costs $11.20/mo on the Standard plan at single user, monthly billing. We found 12 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 15 compared capabilities. Omnisend's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Sender Standard plan · missing: Unlimited forms, Revenue attribution, Event tracking, Push notifications, AI writing assistant, Custom sending/tracking domain, Product recommendations, Send-time optimization | 47% | $7/mo how? ⓘ | $50.40 / year 37% cheaper | |
TOP PICK Moosend Pro plan · missing: SMS marketing, Remove branding, Unlimited forms, Revenue attribution, Push notifications, Custom sending/tracking domain, Send-time optimization | 53% | $9/mo how? ⓘ | $26.40 / year 20% cheaper | |
Brevo Starter plan · missing: Marketing automation, Audience segmentation, Email templates, SMS marketing, Unlimited forms, Revenue attribution, Push notifications, AI writing assistant, Custom sending/tracking domain, Product recommendations, Send-time optimization | 27% | $9/mo how? ⓘ | $26.40 / year 20% cheaper | |
EmailOctopus Pro plan · missing: A/B testing, Audience segmentation, SMS marketing, Unlimited forms, Revenue attribution, Event tracking, Push notifications, AI writing assistant, Custom sending/tracking domain, Product recommendations, Send-time optimization | 27% | $9/mo how? ⓘ | $26.40 / year 20% cheaper |
Which Omnisend alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- GetResponse — $0/mo (Free plan) · covers 67%
- Need marketing automation, A/B testing, audience segmentation, email templates, landing pages, SMS marketing, remove branding, unlimited forms, revenue attribution or push notifications?
- GetResponse — from $0/mo (Free plan)
- Need event tracking, AI writing assistant or product recommendations?
- Moosend — from $0/mo (Free Trial plan)
- Need custom sending/tracking domain or send-time optimization?
- Kit — from $0/mo (Newsletter plan)
What you give up
Capabilities Omnisend has that the top alternatives lack.
- SMS marketing — Send marketing messages by text message.Missing from Moosend.
- Remove branding — Remove the provider's branding from sent emails.Missing from Moosend.
- Unlimited forms — Create as many forms as you need without hitting a plan cap.Missing from Moosend, Sender.
- Revenue attribution — Link revenue back to the marketing source that generated it.Missing from Kit, Moosend, Sender.
- Event tracking — Track specific user actions like clicks or sign-ups.Missing from GetResponse, Kit, Sender.
- Push notifications — Send push notifications alongside email campaigns.Missing from Kit, Moosend, Sender.
- AI writing assistant — Get AI help drafting email copy.Missing from GetResponse, Kit, Sender.
- Custom sending/tracking domain — Send and track email from your own domain.Missing from GetResponse, Moosend, Sender.
- Product recommendations — Recommend products in emails based on customer behavior.Missing from GetResponse, Kit, Sender.
- Send-time optimization — Automatically send each email at the recipient's best time to open it.Missing from GetResponse, Moosend, Sender.
Feature comparison
Omnisend vs the top alternatives, on the 15 compared capabilities.
| Capability | Omnisend | GetResponse | Kit | Moosend | Sender |
|---|---|---|---|---|---|
| Marketing automation from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| A/B testing from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Audience segmentation from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email templates from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Landing pages from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| SMS marketing from Free | ✓ | ✓ | ✓ | ✗ | ✓ |
| Remove branding from Standard | ✓ | ✓ | ✓ | ✗ | ✓ |
| Unlimited forms from Free | ✓ | ✓ | ✓ | ✗ | ✗ |
| Revenue attribution from Free | ✓ | ✓ | ✗ | ✗ | ✗ |
| Event tracking from Free | ✓ | ✗ | ✗ | ✓ | ✗ |
| Push notifications | ✓ | ✓ | ✗ | ✗ | ✗ |
| AI writing assistant | ✓ | ✗ | ✗ | ✓ | ✗ |
| Custom sending/tracking domain | ✓ | ✗ | ✓ | ✗ | ✗ |
| Product recommendations | ✓ | ✗ | ✗ | ✓ | ✗ |
| Send-time optimization | ✓ | ✗ | ✓ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $11.20/mo Standard | $0/mo Free | $0/mo Newsletter | $0/mo Free Trial | $0/mo Free Forever |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Omnisend covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Marketing automation — from Free
- ✓ A/B testing — from Free
- ✓ Audience segmentation — from Free
- ✓ Email templates — from Free
- ✓ Landing pages — from Free
- ✓ SMS marketing — from Free
- ✓ Remove branding — from Standard
- ✓ Unlimited forms — from Free
- ✓ Revenue attribution — from Free
- ✓ Event tracking — from Free
- ✓ Push notifications
- ✓ AI writing assistant
- ✓ Custom sending/tracking domain
- ✓ Product recommendations
- ✓ Send-time optimization
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://www.omnisend.com/pricing/ (official_pricing, checked 2026-08-31)
Frequently asked
How much does Omnisend cost?
Omnisend's Standard plan costs $11.20/mo in our scenario (single user, monthly billing). A free plan exists.
Is there a free Omnisend alternative?
Yes. GetResponse has a free plan that covers 67% of the 15 capabilities we compared against Omnisend.
What is the cheapest Omnisend alternative?
In our scenario (single user, monthly billing), GetResponse is the cheapest assessed alternative at $0/mo (Free plan).
What is the cheapest Omnisend alternative with Revenue attribution?
GetResponse covers Revenue attribution and costs $0/mo (Free plan) in our scenario.
Does Omnisend have a free plan?
Yes. Omnisend's free plan exists; its limits are not stated on the pricing page.
When were these prices checked?
Between 2026-08-26 and 2026-09-07, on the vendors' official pricing pages.