Kit is 100% cheaper
than Brevo
$0/mo (Newsletter) vs Brevo Starter · 2.5k at $25/mo — covering 50% of the 10 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Starter · 2.5k plan at $25/mo, the cheapest paid plan.
Newsletter: 0 USD/monthly.
Brevo costs $25/mo on the Starter · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 10 compared capabilities.
Capability comparison
Kit covers 50% of the 10 capabilities compared against Brevo. ✓ native · ◐ via integration · ✗ not found.
| Capability | Kit | Brevo |
|---|---|---|
| A/B testing | ↑ Creator | ✓ |
| Landing pages | ✓ | ✓ |
| Remove branding | ↑ Creator | ✓ |
| Dedicated IP | ✗ | ✓ |
| Marketing automation | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✓ | ✓ |
| Transactional email API | ✗ | ✓ |
| SSO (SAML) | ✗ | ✓ |
| Send-time optimization | ✓ | ✓ |
What you give up
Capabilities Brevo has that Kit lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from Kit.
- Remove branding — Remove the provider's branding from sent emails.Missing from Kit.
- Dedicated IP — Send email from an IP address dedicated to your account.Missing from Kit.
- Transactional email API — Send transactional emails programmatically via an API.Missing from Kit.
- SSO (SAML) — Sign in through your company's SAML SSO.Missing from Kit.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Brevo | Kit |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $17/moStarter · 1.5k | $0/mocheaperNewsletter |
| 2,500 contacts, 10,000 emails/month | $25/moStarter · 2.5k | $0/mocheaperNewsletter |
| 10,000 contacts, 40,000 emails/month | $46/moStarter · 40k emails | $0/mocheaperNewsletter |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Newsletter | Free |
| Creator | $39/mo |
| Creator · 3k | $59/mo |
| Creator · 10k | $139/mo |
| Pro | $79/mo |
| Pro · 3k | $99/mo |
| Pro · 10k | $189/mo |
| Free | Free |
| Starter | $9/mo |
| Starter · 1.5k | $17/mo |
| Starter · 2.5k | $25/mo |
| Starter · 20k emails | $32/mo |
| Starter · 40k emails | $46/mo |
| Starter · 100k emails | $82/mo |
| Standard | $18/mo |
| Standard · 1.5k | $35/mo |
| Standard · 2.5k | $49/mo |
| Standard · 20k emails | $69/mo |
| Standard · 40k emails | $89/mo |
| Standard · 100k emails | $139/mo |
| Standard · 500k emails | $429/mo |
| Professional | $499/mo |
| Professional · 250k emails | $599/mo |
| Professional · 1000k emails | $999/mo |
| Enterprise | Contact sales |
| Pay-as-you-go credits | Contact sales |
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Frequently asked
How much cheaper is Kit than Brevo?
100% cheaper in our scenario (2,500 contacts, 10,000 emails/month, monthly billing): $0/mo on Newsletter vs $25/mo on Starter · 2.5k. That is $300 a year.
What does Kit lack compared with Brevo?
A/B testing, Remove branding, Dedicated IP, Transactional email API, SSO (SAML) — 5 of the 10 compared capabilities.
When were these prices checked?
Brevo: 2026-10-28; Kit: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.brevo.com/pricing/ (official_pricing, checked 2026-10-28)
- https://www.brevo.com/pricing/# (official_pricing, checked 2026-10-26)
- https://www.brevo.com/pricing/ (official_pricing, checked 2026-10-26)
- Kit data last verified 2026-10-28