Sender
Email Marketing · www.sender.net
Sender is an email and SMS marketing platform with a drag-and-drop email builder, automation workflows, signup forms/popups, landing pages and transactional email sending.
Switching to GetResponse saves $84 / year and covers 91% of the compared capabilities.
Find my alternative
Way less money.
Top Sender alternatives
We compared 14 products and found 12 cheaper alternatives · vs Sender Standard at $7/mo · scenario: single user, monthly billing, USD.
Sender’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
Sender costs $7/mo on the Standard plan at single user, monthly billing. We found 12 assessed alternatives that are cheaper in this scenario; 1 of them covers at least 75% of the 11 compared capabilities. Sender's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
TOP PICK GetResponse Free plan · missing: Webhooks | 91% | Free paid from $19/mo how? ⓘ | $84 / year 100% cheaper | |
Kit Newsletter plan · missing: Transactional email API, Dedicated IP, Webhooks newsletter — adjacent | 73% | Free paid from $32.50/mo how? ⓘ | $84 / year 100% cheaper | |
MailerLite Free plan · missing: SMS marketing, Custom domain, Webhooks | 73% | Free paid from $12/mo how? ⓘ | $84 / year 100% cheaper | |
beehiiv Launch plan · missing: Landing pages, SMS marketing, Custom domain, Webhooks newsletter — adjacent | 64% | Free paid from $43.08/mo how? ⓘ | $84 / year 100% cheaper | |
Moosend Free Trial plan · missing: SMS marketing, Remove branding, Custom domain, Webhooks | 64% | Free paid from $9/mo how? ⓘ | $84 / year 100% cheaper | |
Omnisend Free plan · missing: Transactional email API, Dedicated IP, Custom domain, Webhooks | 64% | Free paid from $11.20/mo how? ⓘ | $84 / year 100% cheaper | |
HubSpot Marketing Hub Free Tools plan · missing: Email templates, SMS marketing, Transactional email API, Dedicated IP, Custom domain, Webhooks | 45% | Free paid from $20/mo how? ⓘ | $84 / year 100% cheaper | |
Mailchimp Free plan · missing: Audience segmentation, Landing pages, Transactional email API, Dedicated IP, Custom domain, Webhooks | 45% | Free paid from $13/mo how? ⓘ | $84 / year 100% cheaper | |
Brevo Free plan · missing: Marketing automation, Audience segmentation, Email templates, SMS marketing, Transactional email API, Custom domain, Webhooks | 36% | Free paid from $9/mo how? ⓘ | $84 / year 100% cheaper | |
EmailOctopus Starter plan · missing: A/B testing, Audience segmentation, SMS marketing, Transactional email API, Dedicated IP, Custom domain, Webhooks | 36% | Free paid from $9/mo how? ⓘ | $84 / year 100% cheaper | |
Loops Free (Early Stage Plan) plan · missing: Marketing automation, A/B testing, Audience segmentation, Email templates, Landing pages, SMS marketing, Dedicated IP, Custom domain, Webhooks | 18% | Free how? ⓘ | $84 / year 100% cheaper | |
Buttondown Free (first 100 subscribers) plan · missing: A/B testing, Audience segmentation, Email templates, Landing pages, SMS marketing, Transactional email API, Remove branding, Dedicated IP, Custom domain, Webhooks newsletter — adjacent | 9% | Free how? ⓘ | $84 / year 100% cheaper |
Which Sender alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- GetResponse — $0/mo (Free plan) · covers 91%
- Need marketing automation, A/B testing, audience segmentation, email templates, landing pages, SMS marketing, transactional email API, remove branding, dedicated IP or custom domain?
- GetResponse — from $0/mo (Free plan)
What you give up
Capabilities Sender has that the top alternatives lack.
- Landing pages — Build landing pages to pair with email campaigns.Missing from beehiiv.
- SMS marketing — Send marketing messages by text message.Missing from MailerLite, beehiiv.
- Transactional email API — Send transactional emails programmatically via an API.Missing from Kit.
- Dedicated IP — Send email from an IP address dedicated to your account.Missing from Kit.
- Custom domain — Serve forms on your own domain instead of the vendor's URL.Missing from MailerLite, beehiiv.
- Webhooks — Send form submissions to other tools automatically as they arrive.Missing from GetResponse, Kit, MailerLite, beehiiv.
Feature comparison
Sender vs the top alternatives, on the 11 compared capabilities.
| Capability | Sender | GetResponse | Kit | MailerLite | beehiiv |
|---|---|---|---|---|---|
| Marketing automation from Free Forever | ✓ | ✓ | ✓ | ✓ | ✓ |
| A/B testing from Standard | ✓ | ✓ | ✓ | ✓ | ✓ |
| Audience segmentation from Free Forever | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email templates from Free Forever | ✓ | ✓ | ✓ | ✓ | ✓ |
| Landing pages from Free Forever | ✓ | ✓ | ✓ | ✓ | ✗ |
| SMS marketing from Standard | ✓ | ✓ | ✓ | ✗ | ✗ |
| Transactional email API from Free Forever | ✓ | ✓ | ✗ | ✓ | ✓ |
| Remove branding from Standard | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dedicated IP from Professional | ✓ | ✓ | ✗ | ✓ | ✓ |
| Custom domain from Standard | ✓ | ✓ | ✓ | ✗ | ✗ |
| Webhooks from Standard | ✓ | ✗ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $7/mo Standard | $0/mo Free | $0/mo Newsletter | $0/mo Free | $0/mo Launch |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Sender covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Marketing automation — from Free Forever
- ✓ A/B testing — from Standard
- ✓ Audience segmentation — from Free Forever
- ✓ Email templates — from Free Forever
- ✓ Landing pages — from Free Forever
- ✓ SMS marketing — from Standard
- ✓ Transactional email API — from Free Forever
- ✓ Remove branding — from Standard
- ✓ Dedicated IP — from Professional
- ✓ Custom domain — from Standard
- ✓ Webhooks — from Standard
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://www.sender.net/pricing/ (official_pricing, checked 2026-08-31)
- https://www.sender.net/pricing/# (official_pricing, checked 2026-08-31)
Frequently asked
How much does Sender cost?
Sender's Standard plan costs $7/mo in our scenario (single user, monthly billing). A free plan exists.
Is there a free Sender alternative?
Yes. GetResponse has a free plan that covers 91% of the 11 capabilities we compared against Sender.
What is the cheapest Sender alternative?
In our scenario (single user, monthly billing), GetResponse is the cheapest assessed alternative at $0/mo (Free plan).
Does Sender have a free plan?
Yes. Sender's free plan is limited to 1 seat.
When were these prices checked?
Between 2026-08-26 and 2026-09-07, on the vendors' official pricing pages.