Mailchimp
Email Marketing · mailchimp.com
Mailchimp is an email marketing and automation platform offering campaign creation, audience management, marketing automation flows, and reporting across tiered plans based on contact count.
Switching to Sender saves $156 / year and covers 100% of the compared capabilities.
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Way less money.
Top Mailchimp alternatives
We compared 14 products and found 12 cheaper alternatives · vs Mailchimp Essentials at $13/mo · scenario: single user, monthly billing, USD.
Mailchimp’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
Mailchimp costs $13/mo on the Essentials plan at single user, monthly billing. We found 12 assessed alternatives that are cheaper in this scenario; 6 of them cover at least 75% of the 5 compared capabilities. The cheapest option that covers everything we compared is Sender at $0/mo (Free Forever plan), 100% less. Mailchimp's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
TOP PICK Sender Standard plan | 100% | $7/mo how? ⓘ | $72 / year 46% cheaper | |
EmailOctopus Pro plan · missing: A/B testing, SMS marketing | 60% | $9/mo how? ⓘ | $48 / year 31% cheaper | |
Moosend Pro plan · missing: Remove branding, SMS marketing | 60% | $9/mo how? ⓘ | $48 / year 31% cheaper | |
Brevo Starter plan · missing: Marketing automation, Email templates, SMS marketing | 40% | $9/mo how? ⓘ | $48 / year 31% cheaper | |
Omnisend Standard plan | 100% | $11.20/mo how? ⓘ | $21.60 / year 14% cheaper | |
MailerLite Comfort plan · missing: SMS marketing | 80% | $12/mo how? ⓘ | $12 / year 8% cheaper |
Which Mailchimp alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
Feature comparison
Mailchimp vs the top alternatives, on the 5 compared capabilities.
| Capability | Mailchimp | Sender | GetResponse | Kit | Omnisend |
|---|---|---|---|---|---|
| Marketing automation | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email templates | ✓ | ✓ | ✓ | ✓ | ✓ |
| Remove branding | ✓ | ✓ | ✓ | ✓ | ✓ |
| A/B testing | ✓ | ✓ | ✓ | ✓ | ✓ |
| SMS marketing | ✓ | ✓ | ✓ | ✓ | ✓ |
| Scenario price cheapest qualifying plan | $13/mo Essentials | $0/mo Free Forever | $0/mo Free | $0/mo Newsletter | $0/mo Free |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Mailchimp covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Marketing automation
- ✓ Email templates
- ✓ Remove branding
- ✓ A/B testing
- ✓ SMS marketing
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://mailchimp.com/pricing/marketing/ (official_pricing, checked 2026-09-07)
- https://mailchimp.com/pricing/marketing/#content (official_pricing, checked 2026-09-07)
Frequently asked
How much does Mailchimp cost?
Mailchimp's Essentials plan costs $13/mo in our scenario (single user, monthly billing). A free plan exists.
Is there a free Mailchimp alternative?
Yes. Sender has a free plan that covers 100% of the 5 capabilities we compared against Mailchimp.
What is the cheapest Mailchimp alternative?
In our scenario (single user, monthly billing), Sender is the cheapest assessed alternative at $0/mo (Free Forever plan).
Does Mailchimp have a free plan?
Yes. Mailchimp's free plan is limited to 1 seat.
When were these prices checked?
Between 2026-08-26 and 2026-09-07, on the vendors' official pricing pages.