Omnisend is 63% cheaper
than HubSpot Marketing Hub
$44/mo (Standard · 2.5k) vs HubSpot Marketing Hub Marketing Hub Starter · 3k at $120/mo — covering 80% of the 5 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Marketing Hub Starter · 3k plan at $120/mo, the cheapest paid plan.
Standard · 2.5k: 44 USD/monthly.
HubSpot Marketing Hub costs $120/mo on the Marketing Hub Starter · 3k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 1 of them covers at least 75% of the 5 compared capabilities.
Capability comparison
Omnisend covers 80% of the 5 capabilities compared against HubSpot Marketing Hub. ✓ native · ◐ via integration · ✗ not found.
| Capability | Omnisend | HubSpot Marketing Hub |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Remove branding | ✓ | ✓ |
| WhatsApp marketing | ✗ | ✓ |
What you give up
Capabilities HubSpot Marketing Hub has that Omnisend lacks.
- WhatsApp marketing — Send marketing messages over WhatsApp.Missing from Omnisend.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | HubSpot Marketing Hub | Omnisend |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $20/moMarketing Hub Starter | $20/mosame priceStandard |
| 2,500 contacts, 10,000 emails/month | $120/moMarketing Hub Starter · 3k | $44/mocheaperStandard · 2.5k |
| 10,000 contacts, 40,000 emails/month | $410/moMarketing Hub Starter · 10k | $132/mocheaperStandard · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Standard | $20/mo |
| Standard · 2.5k | $44/mo |
| Standard · 10k | $132/mo |
| Pro | $59/mo |
| Pro · 10k | $150/mo |
| Custom | Contact sales |
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
Share this comparison
For Omnisend: use the verified claim in your own marketing — card, badge, or link. The numbers stay tied to this evidence page.
Frequently asked
How much cheaper is Omnisend than HubSpot Marketing Hub?
63% cheaper in our scenario (2,500 contacts, 10,000 emails/month, monthly billing): $44/mo on Standard · 2.5k vs $120/mo on Marketing Hub Starter · 3k. That is $912 a year.
What does Omnisend lack compared with HubSpot Marketing Hub?
WhatsApp marketing — 1 of the 5 compared capabilities.
When were these prices checked?
HubSpot Marketing Hub: 2026-10-28; Omnisend: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.hubspot.com/pricing/marketing (official_pricing, checked 2026-10-28)
- https://www.hubspot.com/pricing/bundle (official_pricing, checked 2026-10-28)
- https://www.hubspot.com/products/marketing (feature_page, checked 2026-10-26)
- Omnisend data last verified 2026-10-28