Mailchimp is cheaper, but covers only 2 of 5 compared capabilities
$45/mo (Essentials · 2.5k) vs HubSpot Marketing Hub Marketing Hub Starter · 3k at $120/mo — covering 40% of the 5 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Marketing Hub Starter · 3k plan at $120/mo, the cheapest paid plan.
Essentials · 2.5k: 45 USD/monthly.
HubSpot Marketing Hub costs $120/mo on the Marketing Hub Starter · 3k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 5 compared capabilities.
Capability comparison
Mailchimp covers 40% of the 5 capabilities compared against HubSpot Marketing Hub. ✓ native · ◐ via integration · ✗ not found.
| Capability | Mailchimp | HubSpot Marketing Hub |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| Audience segmentation | ✗ | ✓ |
| Landing pages | ✗ | ✓ |
| Remove branding | ✓ | ✓ |
| WhatsApp marketing | ✗ | ✓ |
What you give up
Capabilities HubSpot Marketing Hub has that Mailchimp lacks.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from Mailchimp.
- Landing pages — Build landing pages to pair with email campaigns.Missing from Mailchimp.
- WhatsApp marketing — Send marketing messages over WhatsApp.Missing from Mailchimp.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | HubSpot Marketing Hub | Mailchimp |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $20/moMarketing Hub Starter | $26.50/mocosts moreEssentials · 1.5k |
| 2,500 contacts, 10,000 emails/month | $120/moMarketing Hub Starter · 3k | $45/mocheaperEssentials · 2.5k |
| 10,000 contacts, 40,000 emails/month | $410/moMarketing Hub Starter · 10k | $110/mocheaperEssentials · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Essentials | $13/mo |
| Essentials · 1.5k | $26.50/mo |
| Essentials · 2.5k | $45/mo |
| Essentials · 10k | $110/mo |
| Essentials · 5k | $75/mo |
| Essentials · 15k | $180/mo |
| Essentials · 20k | $230/mo |
| Essentials · 25k | $270/mo |
| Standard | $20/mo |
| Standard · 1.5k | $45/mo |
| Standard · 2.5k | $60/mo |
| Standard · 10k | $135/mo |
| Standard · 5k | $100/mo |
| Standard · 15k | $230/mo |
| Standard · 20k | $285/mo |
| Standard · 25k | $310/mo |
| Premium | $350/mo |
| Premium · 1.5k | $350/mo |
| Premium · 2.5k | $350/mo |
| Premium · 10k | $350/mo |
| Premium · 5k | $350/mo |
| Premium · 15k | $465/mo |
| Premium · 20k | $535/mo |
| Premium · 25k | $620/mo |
| Pay As You Go | Contact sales |
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
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Frequently asked
How much cheaper is Mailchimp than HubSpot Marketing Hub?
63% cheaper in our scenario (2,500 contacts, 10,000 emails/month, monthly billing): $45/mo on Essentials · 2.5k vs $120/mo on Marketing Hub Starter · 3k. That is $900 a year. But it covers only 2 of 5 compared capabilities, so it isn't a like-for-like replacement.
What does Mailchimp lack compared with HubSpot Marketing Hub?
Audience segmentation, Landing pages, WhatsApp marketing — 3 of the 5 compared capabilities.
When were these prices checked?
HubSpot Marketing Hub: 2026-10-28; Mailchimp: 2026-11-01 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.hubspot.com/pricing/marketing (official_pricing, checked 2026-10-28)
- https://www.hubspot.com/pricing/bundle (official_pricing, checked 2026-10-28)
- https://www.hubspot.com/products/marketing (feature_page, checked 2026-10-26)
- Mailchimp data last verified 2026-11-01