Klaviyo is cheaper, but covers only 6 of 13 compared capabilities
$0/mo (Free) vs Omnisend Standard at $11.20/mo — covering 46% of the 13 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Standard plan at $11.20/mo, the cheapest paid plan.
Free: 0 USD/monthly.
Omnisend costs $11.20/mo on the Standard plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 13 compared capabilities.
Capability comparison
Klaviyo covers 46% of the 13 capabilities compared against Omnisend. ✓ native · ◐ via integration · ✗ not found.
| Capability | Klaviyo | Omnisend |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| A/B testing | ✗ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✓ | ✓ |
| Landing pages | ✗ | ✓ |
| SMS marketing | ✓ | ✓ |
| Remove branding | ↑ Email (1,500 profiles) | ✓ |
| Push notifications | ✓ | ✓ |
| AI writing assistant | ✓ | ✓ |
| Custom sending/tracking domain | ✗ | ✓ |
| Product recommendations | ✗ | ✓ |
| Send-time optimization | ✗ | ✓ |
| Signup forms & popups | ✗ | ✓ |
What you give up
Capabilities Omnisend has that Klaviyo lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from Klaviyo.
- Landing pages — Build landing pages to pair with email campaigns.Missing from Klaviyo.
- Remove branding — Remove the provider's branding from sent emails.Missing from Klaviyo.
- Custom sending/tracking domain — Send and track email from your own domain.Missing from Klaviyo.
- Product recommendations — Recommend products in emails based on customer behavior.Missing from Klaviyo.
- Send-time optimization — Automatically send each email at the recipient's best time to open it.Missing from Klaviyo.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from Klaviyo.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Enterprise / Professional Services | Contact sales |
| Email (1,500 profiles) | $45/mo |
| Free | Free |
| Standard | $11.20/mo |
| Pro | $41.30/mo |
| Custom | Contact sales |
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Frequently asked
How much cheaper is Klaviyo than Omnisend?
100% cheaper in our scenario (single user, monthly billing): $0/mo on Free vs $11.20/mo on Standard. That is $134.40 a year. But it covers only 6 of 13 compared capabilities, so it isn't a like-for-like replacement.
What does Klaviyo lack compared with Omnisend?
A/B testing, Landing pages, Remove branding, Custom sending/tracking domain, Product recommendations, Send-time optimization, Signup forms & popups — 7 of the 13 compared capabilities.
When were these prices checked?
Omnisend: 2026-10-26; Klaviyo: 2026-10-26 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.omnisend.com/pricing/ (official_pricing, checked 2026-10-26)
- Klaviyo data last verified 2026-10-26