MailerLite is 25% cheaper
than Omnisend
$33/mo (Comfort · 2.5k) vs Omnisend Standard · 2.5k at $44/mo — covering 62% of the 13 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Standard · 2.5k plan at $44/mo, the cheapest paid plan.
Comfort · 2.5k: 33 USD/monthly.
Omnisend costs $44/mo on the Standard · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 13 compared capabilities.
Capability comparison
MailerLite covers 62% of the 13 capabilities compared against Omnisend. ✓ native · ◐ via integration · ✗ not found.
| Capability | MailerLite | Omnisend |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| SMS marketing | ✗ | ✓ |
| Remove branding | ✓ | ✓ |
| Push notifications | ✗ | ✓ |
| AI writing assistant | ✓ | ✓ |
| Custom sending/tracking domain | ✗ | ✓ |
| Product recommendations | ✗ | ✓ |
| Send-time optimization | ✗ | ✓ |
| Signup forms & popups | ✓ | ✓ |
What you give up
Capabilities Omnisend has that MailerLite lacks.
- SMS marketing — Send marketing messages by text message.Missing from MailerLite.
- Push notifications — Send push notifications alongside email campaigns.Missing from MailerLite.
- Custom sending/tracking domain — Send and track email from your own domain.Missing from MailerLite.
- Product recommendations — Recommend products in emails based on customer behavior.Missing from MailerLite.
- Send-time optimization — Automatically send each email at the recipient's best time to open it.Missing from MailerLite.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Omnisend | MailerLite |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $20/moStandard | $19/mocheaperComfort |
| 2,500 contacts, 10,000 emails/month | $44/moStandard · 2.5k | $33/mocheaperComfort · 2.5k |
| 10,000 contacts, 40,000 emails/month | $132/moStandard · 10k | $89/mocheaperComfort · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Comfort | $19/mo |
| Comfort · 2.5k | $33/mo |
| Comfort · 10k | $89/mo |
| Power | $39/mo |
| Power · 2.5k | $49/mo |
| Power · 10k | $129/mo |
| Enterprise | Contact sales |
| Free | Free |
| Standard | $20/mo |
| Standard · 2.5k | $44/mo |
| Standard · 10k | $132/mo |
| Pro | $59/mo |
| Pro · 10k | $150/mo |
| Custom | Contact sales |
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Frequently asked
How much cheaper is MailerLite than Omnisend?
25% cheaper in our scenario (2,500 contacts, 10,000 emails/month, monthly billing): $33/mo on Comfort · 2.5k vs $44/mo on Standard · 2.5k. That is $132 a year.
What does MailerLite lack compared with Omnisend?
SMS marketing, Push notifications, Custom sending/tracking domain, Product recommendations, Send-time optimization — 5 of the 13 compared capabilities.
When were these prices checked?
Omnisend: 2026-10-28; MailerLite: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.omnisend.com/pricing/ (official_pricing, checked 2026-10-28)
- MailerLite data last verified 2026-10-28