EmailOctopus is cheaper, but covers only 3 of 12 compared capabilities
$0/mo (Starter) vs MailerLite Comfort · 2.5k at $33/mo — covering 25% of the 12 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Comfort · 2.5k plan at $33/mo, the cheapest paid plan.
Starter: 0 USD/monthly.
MailerLite costs $33/mo on the Comfort · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 12 compared capabilities.
Capability comparison
EmailOctopus covers 25% of the 12 capabilities compared against MailerLite. ✓ native · ◐ via integration · ✗ not found.
| Capability | EmailOctopus | MailerLite |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| A/B testing | ✗ | ✓ |
| Audience segmentation | ✗ | ✓ |
| Email templates | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Remove branding | ↑ Pro | ✓ |
| Paid subscriptions | ✗ | ✓ |
| Transactional email API | ✗ | ◐ |
| Website builder | ✗ | ✓ |
| Digital product sales | ✗ | ✓ |
| Signup forms & popups | ✗ | ✓ |
| AI writing assistant | ✗ | ✓ |
What you give up
Capabilities MailerLite has that EmailOctopus lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from EmailOctopus.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from EmailOctopus.
- Remove branding — Remove the provider's branding from sent emails.Missing from EmailOctopus.
- Paid subscriptions — Sell paid subscriptions to your email list.Missing from EmailOctopus.
- Transactional email API — Send transactional emails programmatically via an API.Missing from EmailOctopus.
- Website builder — Build a website using the same platform as your email campaigns.Missing from EmailOctopus.
- Digital product sales — Sell digital products directly to your email list.Missing from EmailOctopus.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from EmailOctopus.
- AI writing assistant — Get AI help drafting email copy.Missing from EmailOctopus.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | MailerLite | EmailOctopus |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $19/moComfort | $0/mocheaperStarter |
| 2,500 contacts, 10,000 emails/month | $33/moComfort · 2.5k | $0/mocheaperStarter |
| 10,000 contacts, 40,000 emails/month | $89/moComfort · 10k | $44.50/mocheaperPro · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Starter | Free |
| Pro | $13.50/mo |
| Pro · 2.5k | $20/mo |
| Pro · 10k | $44.50/mo |
| Free | Free |
| Comfort | $19/mo |
| Comfort · 2.5k | $33/mo |
| Comfort · 10k | $89/mo |
| Power | $39/mo |
| Power · 2.5k | $49/mo |
| Power · 10k | $129/mo |
| Enterprise | Contact sales |
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Frequently asked
How much cheaper is EmailOctopus than MailerLite?
100% cheaper in our scenario (2,500 contacts, 10,000 emails/month, monthly billing): $0/mo on Starter vs $33/mo on Comfort · 2.5k. That is $396 a year. But it covers only 3 of 12 compared capabilities, so it isn't a like-for-like replacement.
What does EmailOctopus lack compared with MailerLite?
A/B testing, Audience segmentation, Remove branding, Paid subscriptions, Transactional email API, Website builder, Digital product sales, Signup forms & popups, AI writing assistant — 9 of the 12 compared capabilities.
When were these prices checked?
MailerLite: 2026-10-28; EmailOctopus: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.mailerlite.com/pricing (official_pricing, checked 2026-10-28)
- EmailOctopus data last verified 2026-10-28