EmailOctopus is 100% cheaper
than MailerLite
$0/mo (Starter) vs MailerLite Comfort at $12/mo — covering 31% of the 13 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Comfort plan at $12/mo, the cheapest paid plan.
Starter: 0 USD/monthly.
MailerLite costs $12/mo on the Comfort plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 13 compared capabilities.
Capability comparison
EmailOctopus covers 31% of the 13 capabilities compared against MailerLite. ✓ native · ◐ via integration · ✗ not found.
| Capability | EmailOctopus | MailerLite |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| A/B testing | ✗ | ✓ |
| Audience segmentation | ✗ | ✓ |
| Email templates | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Remove branding | ✓ | ✓ |
| Dedicated IP | ✗ | ✓ |
| Paid subscriptions | ✗ | ✓ |
| Transactional email API | ✗ | ◐ |
| Website builder | ✗ | ✓ |
| Digital product sales | ✗ | ✓ |
| Signup forms & popups | ✗ | ✓ |
| AI writing assistant | ✗ | ✓ |
What you give up
Capabilities MailerLite has that EmailOctopus lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from EmailOctopus.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from EmailOctopus.
- Dedicated IP — Send email from an IP address dedicated to your account.Missing from EmailOctopus.
- Paid subscriptions — Sell paid subscriptions to your email list.Missing from EmailOctopus.
- Transactional email API — Send transactional emails programmatically via an API.Missing from EmailOctopus.
- Website builder — Build a website using the same platform as your email campaigns.Missing from EmailOctopus.
- Digital product sales — Sell digital products directly to your email list.Missing from EmailOctopus.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from EmailOctopus.
- AI writing assistant — Get AI help drafting email copy.Missing from EmailOctopus.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Starter | Free |
| Pro | $9/mo (billed yearly) |
| Free | Free |
| Comfort | $12/mo |
| Power | $25/mo |
| Enterprise | Contact sales |
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Frequently asked
How much cheaper is EmailOctopus than MailerLite?
100% cheaper in our scenario (single user, monthly billing): $0/mo on Starter vs $12/mo on Comfort. That is $144 a year.
What does EmailOctopus lack compared with MailerLite?
A/B testing, Audience segmentation, Dedicated IP, Paid subscriptions, Transactional email API, Website builder, Digital product sales, Signup forms & popups, AI writing assistant — 9 of the 13 compared capabilities.
When were these prices checked?
MailerLite: 2026-08-31; EmailOctopus: 2026-09-07 — on the official pricing pages.
Sources & freshness
- https://www.mailerlite.com/pricing (official_pricing, checked 2026-08-31)
- EmailOctopus data last verified 2026-09-07