Buttondown is cheaper, but covers only 2 of 12 compared capabilities
$29/mo (Standard) vs MailerLite Comfort · 2.5k at $33/mo — covering 17% of the 12 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Comfort · 2.5k plan at $33/mo, the cheapest paid plan.
Standard: 29 USD/monthly.
MailerLite costs $33/mo on the Comfort · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 12 compared capabilities.
Capability comparison
Buttondown covers 17% of the 12 capabilities compared against MailerLite. ✓ native · ◐ via integration · ✗ not found.
| Capability | Buttondown | MailerLite |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| A/B testing | ✗ | ✓ |
| Audience segmentation | ✗ | ✓ |
| Email templates | ✗ | ✓ |
| Landing pages | ✗ | ✓ |
| Remove branding | ✗ | ✓ |
| Paid subscriptions | ✓ | ✓ |
| Transactional email API | ✗ | ◐ |
| Website builder | ✗ | ✓ |
| Digital product sales | ✗ | ✓ |
| Signup forms & popups | ✗ | ✓ |
| AI writing assistant | ✗ | ✓ |
What you give up
Capabilities MailerLite has that Buttondown lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from Buttondown.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from Buttondown.
- Email templates — Start a campaign from a pre-built email template.Missing from Buttondown.
- Landing pages — Build landing pages to pair with email campaigns.Missing from Buttondown.
- Remove branding — Remove the provider's branding from sent emails.Missing from Buttondown.
- Transactional email API — Send transactional emails programmatically via an API.Missing from Buttondown.
- Website builder — Build a website using the same platform as your email campaigns.Missing from Buttondown.
- Digital product sales — Sell digital products directly to your email list.Missing from Buttondown.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from Buttondown.
- AI writing assistant — Get AI help drafting email copy.Missing from Buttondown.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | MailerLite | Buttondown |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $19/moComfort | $9/mocheaperBasic |
| 2,500 contacts, 10,000 emails/month | $33/moComfort · 2.5k | $29/mocheaperStandard |
| 10,000 contacts, 40,000 emails/month | $89/moComfort · 10k | $79/mocheaperProfessional |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free (first 100 subscribers) | Free |
| Basic | $9/mo |
| Standard | $29/mo |
| Professional | $79/mo |
| Free | Free |
| Comfort | $19/mo |
| Comfort · 2.5k | $33/mo |
| Comfort · 10k | $89/mo |
| Power | $39/mo |
| Power · 2.5k | $49/mo |
| Power · 10k | $129/mo |
| Enterprise | Contact sales |
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Frequently asked
How much cheaper is Buttondown than MailerLite?
12% cheaper in our scenario (2,500 contacts, 10,000 emails/month, monthly billing): $29/mo on Standard vs $33/mo on Comfort · 2.5k. That is $48 a year. But it covers only 2 of 12 compared capabilities, so it isn't a like-for-like replacement.
What does Buttondown lack compared with MailerLite?
A/B testing, Audience segmentation, Email templates, Landing pages, Remove branding, Transactional email API, Website builder, Digital product sales, Signup forms & popups, AI writing assistant — 10 of the 12 compared capabilities.
When were these prices checked?
MailerLite: 2026-10-28; Buttondown: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.mailerlite.com/pricing (official_pricing, checked 2026-10-28)
- Buttondown data last verified 2026-10-28