Klaviyo is cheaper, but covers only 4 of 12 compared capabilities
$0/mo (Free) vs MailerLite Comfort at $12/mo — covering 33% of the 12 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Comfort plan at $12/mo, the cheapest paid plan.
Free: 0 USD/monthly.
MailerLite costs $12/mo on the Comfort plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 12 compared capabilities.
Capability comparison
Klaviyo covers 33% of the 12 capabilities compared against MailerLite. ✓ native · ◐ via integration · ✗ not found.
| Capability | Klaviyo | MailerLite |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| A/B testing | ✗ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✓ | ✓ |
| Landing pages | ✗ | ✓ |
| Remove branding | ↑ Email (1,500 profiles) | ✓ |
| Paid subscriptions | ✗ | ✓ |
| Transactional email API | ✗ | ◐ |
| Website builder | ✗ | ✓ |
| Digital product sales | ✗ | ✓ |
| Signup forms & popups | ✗ | ✓ |
| AI writing assistant | ✓ | ✓ |
What you give up
Capabilities MailerLite has that Klaviyo lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from Klaviyo.
- Landing pages — Build landing pages to pair with email campaigns.Missing from Klaviyo.
- Remove branding — Remove the provider's branding from sent emails.Missing from Klaviyo.
- Paid subscriptions — Sell paid subscriptions to your email list.Missing from Klaviyo.
- Transactional email API — Send transactional emails programmatically via an API.Missing from Klaviyo.
- Website builder — Build a website using the same platform as your email campaigns.Missing from Klaviyo.
- Digital product sales — Sell digital products directly to your email list.Missing from Klaviyo.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from Klaviyo.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Enterprise / Professional Services | Contact sales |
| Email (1,500 profiles) | $45/mo |
| Free | Free |
| Comfort | $12/mo |
| Power | $25/mo |
| Enterprise | Contact sales |
Share this comparison
For Klaviyo: use the verified claim in your own marketing — card, badge, or link. The numbers stay tied to this evidence page.
Frequently asked
How much cheaper is Klaviyo than MailerLite?
100% cheaper in our scenario (single user, monthly billing): $0/mo on Free vs $12/mo on Comfort. That is $144 a year. But it covers only 4 of 12 compared capabilities, so it isn't a like-for-like replacement.
What does Klaviyo lack compared with MailerLite?
A/B testing, Landing pages, Remove branding, Paid subscriptions, Transactional email API, Website builder, Digital product sales, Signup forms & popups — 8 of the 12 compared capabilities.
When were these prices checked?
MailerLite: 2026-10-26; Klaviyo: 2026-10-26 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.mailerlite.com/pricing (official_pricing, checked 2026-10-26)
- Klaviyo data last verified 2026-10-26