Keap
CRM · keap.com
Keap is a CRM and business automation platform for small businesses combining contact management, marketing and sales automation, email and text marketing, appointments, invoicing and payments.
crm platformPrices verified 2026-09-07
No cheaper alternative found yet
We only list alternatives we can defend with sourced pricing data.
Top Keap alternatives
We compared 15 products and found 15 alternatives · Keap pricing is still being verified, so savings are not computed yet · scenario: 5 seats, monthly billing, USD.
Honest note: you might not need to switch.
Keap’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
The short version
We list 15 assessed alternatives; Keap's own price is not verified yet, so no cheaper-than claim is made. Keap's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Brevo Starter plan · missing: Email sync & tracking, AI sales assistant, Custom fields, Mobile CRM app, Meeting scheduling, Permissions & security controls, Marketing automation, Email templates, Audience segmentation, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center marketing automation — adjacent | 22% | $9/mo how? ⓘ | — | |
Less Annoying CRM Everything included plan · missing: Lead management, Email sync & tracking, Sales automation & sequences, AI sales assistant, Reports & forecasting, Mobile CRM app, Meeting scheduling, Marketing automation, Email templates, Audience segmentation, Landing pages, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center sales crm — adjacent | 15% | $15/mo how? ⓘ | — | |
Freshsales Growth plan · missing: Lead management, Email sync & tracking, AI sales assistant, Reports & forecasting, Mobile CRM app, Meeting scheduling, Marketing automation, Email templates, Audience segmentation, Landing pages, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center sales crm — adjacent | 19% | $45/mo how? ⓘ | — | |
Nutshell Foundation plan · missing: Custom fields, Permissions & security controls, Marketing automation, Audience segmentation, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center sales crm — adjacent | 44% | $65/mo how? ⓘ | — | |
Pipedrive Lite plan · missing: Marketing automation, Email templates, Audience segmentation, Landing pages, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center sales crm — adjacent | 41% | $70/mo how? ⓘ | — | |
Zoho CRM Standard plan · missing: Marketing automation, Email templates, Audience segmentation, Landing pages, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center | 41% | $70/mo how? ⓘ | — | |
Capsule CRM Starter plan · missing: Lead management, Meeting scheduling, Email templates, Audience segmentation, Landing pages, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center sales crm — adjacent | 37% | $90/mo how? ⓘ | — | |
noCRM Starter plan · missing: Email sync & tracking, Sales automation & sequences, AI sales assistant, Meeting scheduling, Marketing automation, Email templates, Audience segmentation, Landing pages, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center sales crm — adjacent | 26% | $95/mo how? ⓘ | — | |
HubSpot Marketing Hub Marketing Hub Starter plan · missing: Sales pipeline management, Email sync & tracking, Sales automation & sequences, Custom fields, Mobile CRM app, Permissions & security controls, Email templates, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center marketing automation — adjacent | 30% | $100/mo how? ⓘ | — | |
HubSpot Sales Hub Starter plan · missing: Lead management, Custom fields, Mobile CRM app, Meeting scheduling, Permissions & security controls, Marketing automation, Email templates, Audience segmentation, Landing pages, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center | 22% | $100/mo how? ⓘ | — | |
TOP PICK Insightly CRM Plus plan · missing: Meeting scheduling, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Calendar sync | 59% | $145/mo how? ⓘ | — | |
Copper Basic plan · missing: AI sales assistant, Meeting scheduling, Marketing automation, Email templates, Audience segmentation, Landing pages, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center sales crm — adjacent | 33% | $145/mo how? ⓘ | — | |
folk Standard plan · missing: Lead management, Custom fields, Meeting scheduling, Permissions & security controls, Marketing automation, Email templates, Audience segmentation, Landing pages, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center sales crm — adjacent | 26% | $150/mo how? ⓘ | — | |
Attio Plus plan · missing: Lead management, Meeting scheduling, Marketing automation, Email templates, Audience segmentation, Landing pages, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center sales crm — adjacent | 33% | $220/mo how? ⓘ | — | |
Close Essentials plan · missing: Meeting scheduling, Marketing automation, Email templates, Audience segmentation, Landing pages, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows sales crm — adjacent | 44% | $245/mo how? ⓘ | — |
Which Keap alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best paid drop-in
- Insightly — $145/mo (CRM Plus plan) · covers 59%
- Need contact management, sales pipeline management, lead management, sales automation & sequences, reports & forecasting or landing pages?
- Brevo — from $0/mo (Free plan)
- Need email sync & tracking, AI sales assistant, mobile CRM app, meeting scheduling, email templates or SMS marketing?
- Nutshell — from $65/mo (Foundation plan)
- Need custom fields or permissions & security controls?
- Less Annoying CRM — from $15/mo (Everything included plan)
- Need marketing automation?
- Capsule CRM — from $90/mo (Starter plan)
- Need audience segmentation?
- HubSpot Marketing Hub — from $100/mo (Marketing Hub Starter plan)
- Need multi-step workflows or knowledge base / help center?
- Insightly — from $145/mo (CRM Plus plan)
- Need calendar sync?
- Close — from $245/mo (Essentials plan)
What you give up
Capabilities Keap has that the top alternatives lack.
- Lead management — Capture, score, and organize incoming leads.Missing from Less Annoying CRM, Freshsales.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from Brevo, Less Annoying CRM, Freshsales.
- Sales automation & sequences — Automate outreach sequences and follow-up tasks.Missing from Less Annoying CRM.
- AI sales assistant — Get AI-generated suggestions and summaries for sales activity.Missing from Brevo, Less Annoying CRM, Freshsales.
- Reports & forecasting — View reports and forecasts on pipeline and sales performance.Missing from Less Annoying CRM, Freshsales.
- Custom fields — Add custom fields to records to track your own data.Missing from Brevo, Nutshell.
- Mobile CRM app — Access the CRM from a mobile app.Missing from Brevo, Less Annoying CRM, Freshsales.
- Meeting scheduling — Let prospects book meetings directly from the CRM.Missing from Brevo, Less Annoying CRM, Freshsales.
- Permissions & security controls — Control what each team member can see and edit.Missing from Brevo, Nutshell.
- Marketing automation — Automate email sends based on triggers and customer behavior.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- Email templates — Start a campaign from a pre-built email template.Missing from Brevo, Less Annoying CRM, Freshsales.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- Landing pages — Build landing pages to pair with email campaigns.Missing from Less Annoying CRM, Freshsales.
- SMS marketing — Send marketing messages by text message.Missing from Brevo, Less Annoying CRM, Freshsales.
- Abandoned-cart automation — Automatically email shoppers who leave items in their cart.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- AI writing assistant — Get AI help drafting email copy.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- Payment collection — Collect payments directly through a form.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- Payment processing — Accept and process customer payments directly.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- Subscription billing — Bill customers on a recurring subscription schedule.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- Discount codes — Offer discount or coupon codes at checkout.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- Dunning & recovery — Automatically retry and recover failed subscription payments.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- Multi-step workflows — Chain multiple steps together into one automated workflow.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- Calendar sync — Sync availability with an existing calendar.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
- Knowledge base / help center — Publish a self-serve help center for customers.Missing from Brevo, Less Annoying CRM, Freshsales, Nutshell.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
Keap vs the top alternatives, on the 27 compared capabilities.
| Capability | Keap | Brevo | Less Annoying CRM | Freshsales | Nutshell |
|---|---|---|---|---|---|
| Contact management from Keap | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sales pipeline management from Keap | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead management from Keap | ✓ | ✓ | ✗ | ✗ | ✓ |
| Email sync & tracking from Keap | ✓ | ✗ | ✗ | ✗ | ✓ |
| Sales automation & sequences from Keap | ✓ | ✓ | ✗ | ✓ | ✓ |
| AI sales assistant from Keap | ✓ | ✗ | ✗ | ✗ | ✓ |
| Reports & forecasting from Keap | ✓ | ✓ | ✗ | ✗ | ✓ |
| Custom fields from Keap | ✓ | ✗ | ✓ | ✓ | ✗ |
| Mobile CRM app from Keap | ✓ | ✗ | ✗ | ✗ | ✓ |
| Meeting scheduling from Keap | ✓ | ✗ | ✗ | ✗ | ✓ |
| Permissions & security controls from Keap | ✓ | ✗ | ✓ | ✓ | ✗ |
| Marketing automation from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Email templates from Keap | ✓ | ✗ | ✗ | ✗ | ✓ |
| Audience segmentation from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Landing pages from Keap | ✓ | ✓ | ✗ | ✗ | ✓ |
| SMS marketing from Keap | ✓ | ✗ | ✗ | ✗ | ✓ |
| Abandoned-cart automation from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Signup forms & popups from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| AI writing assistant from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Payment collection from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Payment processing from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Subscription billing from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Discount codes from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Dunning & recovery from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Multi-step workflows from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Calendar sync from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Knowledge base / help center from Keap | ✓ | ✗ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | — | $0/mo Free | $15/mo Everything included | $45/mo Growth | $65/mo Foundation |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Keap covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Contact management — from Keap
- ✓ Sales pipeline management — from Keap
- ✓ Lead management — from Keap
- ✓ Email sync & tracking — from Keap
- ✓ Sales automation & sequences — from Keap
- ✓ AI sales assistant — from Keap
- ✓ Reports & forecasting — from Keap
- ✓ Custom fields — from Keap
- ✓ Mobile CRM app — from Keap
- ✓ Meeting scheduling — from Keap
- ✓ Permissions & security controls — from Keap
- ✓ Marketing automation — from Keap
- ✓ Email templates — from Keap
- ✓ Audience segmentation — from Keap
- ✓ Landing pages — from Keap
- ✓ SMS marketing — from Keap
- ✓ Abandoned-cart automation — from Keap
- ✓ Signup forms & popups — from Keap
- ✓ AI writing assistant — from Keap
- ✓ Payment collection — from Keap
- ✓ Payment processing — from Keap
- ✓ Subscription billing — from Keap
- ✓ Discount codes — from Keap
- ✓ Dunning & recovery — from Keap
- ✓ Multi-step workflows — from Keap
- ✓ Calendar sync — from Keap
- ✓ Knowledge base / help center — from Keap
Price ladder
Observed prices from the official pricing page.
Keap
$299/mo
Free trial
$0/mo
FreeSources
Every claim traces to an official source and a check date.
- https://keap.com/pricing (official_pricing, checked 2026-09-07)
Frequently asked
Is there a free Keap alternative?
We have not verified a free plan that fits this scenario among the assessed alternatives.
What is the cheapest Keap alternative?
In our scenario (5 seats, monthly billing), Brevo is the cheapest assessed alternative at $0/mo (Free plan).
What is the cheapest Keap alternative with Marketing automation?
Capsule CRM covers Marketing automation and costs $90/mo (Starter plan) in our scenario.
Does Keap have a free plan?
No. Keap has no free plan on its official pricing page.
When were these prices checked?
Between 2026-08-25 and 2026-09-07, on the vendors' official pricing pages.
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