Attio
CRM · attio.com
Attio is a CRM platform with a customizable data model, AI agents, workflows, sequences, call intelligence and real-time reporting.
Switching to Freshsales, which covers 56% of the compared capabilities.
Find my alternative
Way less money.
Top Attio alternatives
We compared 15 products and found 14 cheaper alternatives · vs Attio Plus at $220/mo for 5 seats ($44/seat) · scenario: 5 seats, monthly billing, USD.
Attio costs $220/mo on the Plus plan at 5 seats, monthly billing. We found 14 assessed alternatives that are cheaper in this scenario; 8 of them cover at least 75% of the 9 compared capabilities. The cheapest option that covers everything we compared is Pipedrive at $70/mo (Lite plan), 68% less.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Brevo Starter plan · missing: Email sync & tracking, AI sales assistant, Custom fields, Mobile CRM app, Permissions & security controls marketing automation — adjacent | 44% | $9/mo how? ⓘ | $2532 / year 96% cheaper | |
Less Annoying CRM Everything included plan · missing: Email sync & tracking, Sales automation & sequences, AI sales assistant, Reports & forecasting, Mobile CRM app | 44% | $15/mo how? ⓘ | $2460 / year 93% cheaper | |
TOP PICK Freshsales Growth plan · missing: Email sync & tracking, AI sales assistant, Reports & forecasting, Mobile CRM app | 56% | $45/mo how? ⓘ | $2100 / year 80% cheaper | |
Nutshell Foundation plan · missing: Custom fields, Permissions & security controls | 78% | $65/mo how? ⓘ | $1860 / year 70% cheaper | |
Pipedrive Lite plan | 100% | $70/mo how? ⓘ | $1800 / year 68% cheaper | |
Zoho CRM Standard plan crm platform — adjacent | 100% | $70/mo how? ⓘ | $1800 / year 68% cheaper | |
Capsule CRM Starter plan | 100% | $90/mo how? ⓘ | $1560 / year 59% cheaper | |
noCRM Starter plan · missing: Email sync & tracking, Sales automation & sequences, AI sales assistant | 67% | $95/mo how? ⓘ | $1500 / year 57% cheaper | |
HubSpot Sales Hub Starter plan · missing: Custom fields, Mobile CRM app, Permissions & security controls crm platform — adjacent | 67% | $100/mo how? ⓘ | $1440 / year 55% cheaper | |
HubSpot Marketing Hub Marketing Hub Starter plan · missing: Sales pipeline management, Email sync & tracking, Sales automation & sequences, Custom fields, Mobile CRM app, Permissions & security controls marketing automation — adjacent | 33% | $100/mo how? ⓘ | $1440 / year 55% cheaper | |
Insightly CRM Plus plan crm platform — adjacent | 100% | $145/mo how? ⓘ | $900 / year 34% cheaper | |
Copper Basic plan · missing: AI sales assistant | 89% | $145/mo how? ⓘ | $900 / year 34% cheaper | |
folk Standard plan · missing: Custom fields, Permissions & security controls | 78% | $150/mo how? ⓘ | $840 / year 32% cheaper |
Which Attio alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best full coverage
- Pipedrive — $70/mo (Lite plan) · covers 100%
- Best paid drop-in
- Pipedrive — $70/mo (Lite plan) · covers 100%
- Need contact management, sales pipeline management, email sync & tracking, sales automation & sequences, AI sales assistant, reports & forecasting, custom fields, mobile CRM app or permissions & security controls?
- Keap — from $0/mo (Free trial plan)
What you give up
Capabilities Attio has that the top alternatives lack.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from Brevo, Less Annoying CRM, Freshsales.
- Sales automation & sequences — Automate outreach sequences and follow-up tasks.Missing from Less Annoying CRM.
- AI sales assistant — Get AI-generated suggestions and summaries for sales activity.Missing from Brevo, Less Annoying CRM, Freshsales.
- Reports & forecasting — View reports and forecasts on pipeline and sales performance.Missing from Less Annoying CRM, Freshsales.
- Custom fields — Add custom fields to records to track your own data.Missing from Brevo.
- Mobile CRM app — Access the CRM from a mobile app.Missing from Brevo, Less Annoying CRM, Freshsales.
- Permissions & security controls — Control what each team member can see and edit.Missing from Brevo.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
Attio vs the top alternatives, on the 9 compared capabilities.
| Capability | Attio | Keap | Brevo | Less Annoying CRM | Freshsales |
|---|---|---|---|---|---|
| Contact management from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sales pipeline management from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email sync & tracking from Free | ✓ | ✓ | ✗ | ✗ | ✗ |
| Sales automation & sequences from Pro | ✓ | ✓ | ✓ | ✗ | ✓ |
| AI sales assistant from Free | ✓ | ✓ | ✗ | ✗ | ✗ |
| Reports & forecasting from Free | ✓ | ✓ | ✓ | ✗ | ✗ |
| Custom fields from Free | ✓ | ✓ | ✗ | ✓ | ✓ |
| Mobile CRM app | ✓ | ✓ | ✗ | ✗ | ✗ |
| Permissions & security controls from Plus | ✓ | ✓ | ✗ | ✓ | ✓ |
| Scenario price cheapest qualifying plan | $220/mo Plus | $0/mo Free trial | $0/mo Free | $15/mo Everything included | $45/mo Growth |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Attio covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Contact management — from Free
- ✓ Sales pipeline management — from Free
- ✓ Email sync & tracking — from Free
- ✓ Sales automation & sequences — from Pro
- ✓ AI sales assistant — from Free
- ✓ Reports & forecasting — from Free
- ✓ Custom fields — from Free
- ✓ Mobile CRM app
- ✓ Permissions & security controls — from Plus
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://attio.com/pricing (official_pricing, checked 2026-08-26)
Frequently asked
How much does Attio cost?
Attio's Plus plan costs $220/mo in our scenario (5 seats, monthly billing). A free plan exists.
Is there a free Attio alternative?
We have not verified a free plan that fits this scenario among the assessed alternatives.
What is the cheapest Attio alternative?
In our scenario (5 seats, monthly billing), Keap is the cheapest assessed alternative at $0/mo (Free trial plan).
What is the cheapest Attio alternative with Email sync & tracking?
Keap covers Email sync & tracking and costs $0/mo (Free trial plan) in our scenario.
Does Attio have a free plan?
Yes. Attio's free plan is limited to 3 seats.
When were these prices checked?
Between 2026-08-25 and 2026-09-07, on the vendors' official pricing pages.