Attio alternatives
CRM · attio.com
Attio is a CRM platform with a customizable data model, AI agents, workflows, sequences, call intelligence and real-time reporting.
Switching to Less Annoying CRM, which covers 50% of the compared capabilities.
Find my alternative
Way less money.
Top Attio alternatives
We compared 15 products and found 13 cheaper options (10 of them cover at least half the compared features) · vs Attio Plus at $220/mo for 5 seats ($44/seat) · scenario: 5 seats, monthly billing, USD.
Attio costs $220/mo on the Plus plan at 5 seats, monthly billing. We found 13 assessed alternatives that are cheaper in this scenario; 4 of them cover at least 75% of the 8 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Brevo Starter plan · missing: Email sync & tracking, AI sales assistant, Custom fields, Mobile CRM app, Permissions & security controls marketing automation — adjacent | 38% | $9/mo how? ⓘ | $2532 / year 96% cheaper | |
TOP PICK Less Annoying CRM Everything included plan · missing: Email sync & tracking, AI sales assistant, Reports & forecasting, Mobile CRM app | 50% | $15/mo how? ⓘ | $2460 / year 93% cheaper | |
Freshsales Growth plan · missing: Email sync & tracking, AI sales assistant, Reports & forecasting, Mobile CRM app, Permissions & security controls | 38% | $45/mo how? ⓘ | $2100 / year 80% cheaper | |
Nutshell Foundation plan · missing: Sales pipeline management, Reports & forecasting, Custom fields, Permissions & security controls | 50% | $65/mo how? ⓘ | $1860 / year 70% cheaper | |
Zoho CRM Standard plan · missing: AI sales assistant crm platform — adjacent | 88% | $70/mo how? ⓘ | $1800 / year 68% cheaper | |
Pipedrive Lite plan · missing: Email sync & tracking, Custom fields, Permissions & security controls | 63% | $70/mo how? ⓘ | $1800 / year 68% cheaper | |
Capsule CRM Starter plan · missing: Email sync & tracking, Permissions & security controls | 75% | $90/mo how? ⓘ | $1560 / year 59% cheaper | |
noCRM Starter plan · missing: Email sync & tracking, AI sales assistant, Reports & forecasting, Permissions & security controls | 50% | $95/mo how? ⓘ | $1500 / year 57% cheaper | |
HubSpot Sales Hub Starter plan · missing: Reports & forecasting, Custom fields, Mobile CRM app, Permissions & security controls crm platform — adjacent | 50% | $100/mo how? ⓘ | $1440 / year 55% cheaper | |
HubSpot Marketing Hub Marketing Hub Starter plan · missing: Sales pipeline management, Email sync & tracking, Custom fields, Mobile CRM app, Permissions & security controls marketing automation — adjacent | 38% | $100/mo how? ⓘ | $1440 / year 55% cheaper | |
Insightly CRM Plus plan · missing: AI sales assistant crm platform — adjacent | 88% | $145/mo how? ⓘ | $900 / year 34% cheaper | |
Copper Basic plan · missing: AI sales assistant, Reports & forecasting | 75% | $145/mo how? ⓘ | $900 / year 34% cheaper | |
folk Standard plan · missing: Reports & forecasting, Custom fields, Permissions & security controls | 63% | $150/mo how? ⓘ | $840 / year 32% cheaper |
Which Attio alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best paid drop-in
- Capsule CRM — $90/mo (Starter plan) · covers 75%
- Need contact management, sales pipeline management or reports & forecasting?
- Brevo — from $9/mo (Starter plan)
- Need email sync & tracking, AI sales assistant or mobile CRM app?
- Nutshell — from $65/mo (Foundation plan)
- Need custom fields or permissions & security controls?
- Less Annoying CRM — from $15/mo (Everything included plan)
What you give up
Capabilities Attio has that the top alternatives lack.
- Sales pipeline management — Track deals through customizable pipeline stages.Missing from Nutshell.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from Brevo, Less Annoying CRM, Freshsales.
- AI sales assistant — Get AI-generated suggestions and summaries for sales activity.Missing from Brevo, Less Annoying CRM, Freshsales.
- Reports & forecasting — View reports and forecasts on pipeline and sales performance.Missing from Less Annoying CRM, Freshsales, Nutshell.
- Custom fields — Add custom fields to records to track your own data.Missing from Brevo, Nutshell.
- Mobile CRM app — Access the CRM from a mobile app.Missing from Brevo, Less Annoying CRM, Freshsales.
- Permissions & security controls — Control what each team member can see and edit.Missing from Brevo, Freshsales, Nutshell.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
Attio vs the top alternatives, on the 8 compared capabilities.
| Capability | Attio | Brevo | Less Annoying CRM | Freshsales | Nutshell |
|---|---|---|---|---|---|
| Contact management from Free | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sales pipeline management from Free | ✓ | ✓ | ✓ | ✓ | ✗ |
| Email sync & tracking from Free | ✓ | ✗ | ✗ | ✗ | ✓ |
| AI sales assistant from Free | ✓ | ✗ | ✗ | ✗ | ✓ |
| Reports & forecasting from Free | ✓ | ✓ | ✗ | ✗ | ✗ |
| Custom fields from Free | ✓ | ✗ | ✓ | ✓ | ✗ |
| Mobile CRM app | ✓ | ✗ | ✗ | ✗ | ✓ |
| Permissions & security controls from Plus | ✓ | ✗ | ✓ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $220/mo Plus | $9/mo Starter | $15/mo Everything included | $45/mo Growth | $65/mo Foundation |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Attio covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Contact management — from Free
- ✓ Sales pipeline management — from Free
- ✓ Email sync & tracking — from Free
- ✓ AI sales assistant — from Free
- ✓ Reports & forecasting — from Free
- ✓ Custom fields — from Free
- ✓ Mobile CRM app
- ✓ Permissions & security controls — from Plus
- ↑ Sales automation & sequences — only from Pro, not compared
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://attio.com/pricing (official_pricing, checked 2026-10-26)
Frequently asked
How much does Attio cost?
Attio's Plus plan costs $220/mo in our scenario (5 seats, monthly billing). A free plan exists.
Is there a free Attio alternative?
We have not verified a free plan that fits this scenario among the assessed alternatives.
What is the cheapest Attio alternative?
In our scenario (5 seats, monthly billing), Brevo is the cheapest assessed alternative at $9/mo (Starter plan).
What is the cheapest Attio alternative with Email sync & tracking?
Nutshell covers Email sync & tracking and costs $65/mo (Foundation plan) in our scenario.
Does Attio have a free plan?
Yes. Attio's free plan is limited to 3 seats.
When were these prices checked?
Between 2026-08-26 and 2026-10-28, on the vendors' official pricing pages.