folk
CRM · www.folk.app
folk is a CRM with pipeline management, contact enrichment, email campaigns and AI sales assistants, priced per member.
Switching to Nutshell, which covers 100% of the compared capabilities.
Find my alternative
Way less money.
Top folk alternatives
We compared 15 products and found 13 cheaper alternatives · vs folk Standard at $150/mo for 5 seats ($30/seat) · scenario: 5 seats, monthly billing, USD.
folk costs $150/mo on the Standard plan at 5 seats, monthly billing. We found 13 assessed alternatives that are cheaper in this scenario; 8 of them cover at least 75% of the 7 compared capabilities. The cheapest option that covers everything we compared is Nutshell at $65/mo (Foundation plan), 57% less.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Brevo Starter plan · missing: Email sync & tracking, AI sales assistant, Mobile CRM app marketing automation — adjacent | 57% | $9/mo how? ⓘ | $1692 / year 94% cheaper | |
Less Annoying CRM Everything included plan · missing: Email sync & tracking, Sales automation & sequences, AI sales assistant, Reports & forecasting, Mobile CRM app | 29% | $15/mo how? ⓘ | $1620 / year 90% cheaper | |
Freshsales Growth plan · missing: Email sync & tracking, AI sales assistant, Reports & forecasting, Mobile CRM app | 43% | $45/mo how? ⓘ | $1260 / year 70% cheaper | |
TOP PICK Nutshell Foundation plan | 100% | $65/mo how? ⓘ | $1020 / year 57% cheaper | |
Pipedrive Lite plan | 100% | $70/mo how? ⓘ | $960 / year 53% cheaper | |
Zoho CRM Standard plan crm platform — adjacent | 100% | $70/mo how? ⓘ | $960 / year 53% cheaper | |
Capsule CRM Starter plan | 100% | $90/mo how? ⓘ | $720 / year 40% cheaper | |
noCRM Starter plan · missing: Email sync & tracking, Sales automation & sequences, AI sales assistant | 57% | $95/mo how? ⓘ | $660 / year 37% cheaper | |
HubSpot Sales Hub Starter plan · missing: Mobile CRM app crm platform — adjacent | 86% | $100/mo how? ⓘ | $600 / year 33% cheaper | |
HubSpot Marketing Hub Marketing Hub Starter plan · missing: Sales pipeline management, Email sync & tracking, Sales automation & sequences, Mobile CRM app marketing automation — adjacent | 43% | $100/mo how? ⓘ | $600 / year 33% cheaper | |
Insightly CRM Plus plan crm platform — adjacent | 100% | $145/mo how? ⓘ | $60 / year 3% cheaper | |
Copper Basic plan · missing: AI sales assistant | 86% | $145/mo how? ⓘ | $60 / year 3% cheaper |
Which folk alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best full coverage
- Nutshell — $65/mo (Foundation plan) · covers 100%
- Best paid drop-in
- Nutshell — $65/mo (Foundation plan) · covers 100%
- Need contact management, sales pipeline management, email sync & tracking, sales automation & sequences, AI sales assistant, reports & forecasting or mobile CRM app?
- Keap — from $0/mo (Free trial plan)
What you give up
Capabilities folk has that the top alternatives lack.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from Brevo, Less Annoying CRM, Freshsales.
- Sales automation & sequences — Automate outreach sequences and follow-up tasks.Missing from Less Annoying CRM.
- AI sales assistant — Get AI-generated suggestions and summaries for sales activity.Missing from Brevo, Less Annoying CRM, Freshsales.
- Reports & forecasting — View reports and forecasts on pipeline and sales performance.Missing from Less Annoying CRM, Freshsales.
- Mobile CRM app — Access the CRM from a mobile app.Missing from Brevo, Less Annoying CRM, Freshsales.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
folk vs the top alternatives, on the 7 compared capabilities.
| Capability | folk | Keap | Brevo | Less Annoying CRM | Freshsales |
|---|---|---|---|---|---|
| Contact management from Standard | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sales pipeline management from Standard | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email sync & tracking from Standard | ✓ | ✓ | ✗ | ✗ | ✗ |
| Sales automation & sequences from Premium | ✓ | ✓ | ✓ | ✗ | ✓ |
| AI sales assistant from Standard | ✓ | ✓ | ✗ | ✗ | ✗ |
| Reports & forecasting from Premium | ✓ | ✓ | ✓ | ✗ | ✗ |
| Mobile CRM app from Standard | ✓ | ✓ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $150/mo Standard | $0/mo Free trial | $0/mo Free | $15/mo Everything included | $45/mo Growth |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What folk covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Contact management — from Standard
- ✓ Sales pipeline management — from Standard
- ✓ Email sync & tracking — from Standard
- ✓ Sales automation & sequences — from Premium
- ✓ AI sales assistant — from Standard
- ✓ Reports & forecasting — from Premium
- ✓ Mobile CRM app — from Standard
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://www.folk.app/pricing (official_pricing, checked 2026-09-07)
- https://www.folk.app/pricing# (official_pricing, checked 2026-09-07)
Frequently asked
How much does folk cost?
folk's Standard plan costs $150/mo in our scenario (5 seats, monthly billing).
Is there a free folk alternative?
We have not verified a free plan that fits this scenario among the assessed alternatives.
What is the cheapest folk alternative?
In our scenario (5 seats, monthly billing), Keap is the cheapest assessed alternative at $0/mo (Free trial plan).
What is the cheapest folk alternative with Email sync & tracking?
Keap covers Email sync & tracking and costs $0/mo (Free trial plan) in our scenario.
Does folk have a free plan?
No. folk has no free plan on its official pricing page.
When were these prices checked?
Between 2026-08-25 and 2026-09-07, on the vendors' official pricing pages.