folk alternatives
CRM · www.folk.app
folk is a CRM with pipeline management, contact enrichment, email campaigns and AI sales assistants, priced per member.
Switching to Nutshell, which covers 80% of the compared capabilities.
Find my alternative
Way less money.
Top folk alternatives
We compared 15 products and found 12 cheaper options (8 of them cover at least half the compared features) · vs folk Standard at $150/mo for 5 seats ($30/seat) · scenario: 5 seats, monthly billing, USD.
folk costs $150/mo on the Standard plan at 5 seats, monthly billing. We found 12 assessed alternatives that are cheaper in this scenario; 7 of them cover at least 75% of the 5 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Brevo Starter plan · missing: Email sync & tracking, AI sales assistant, Mobile CRM app marketing automation — adjacent | 40% | $9/mo how? ⓘ | $1692 / year 94% cheaper | |
Less Annoying CRM Everything included plan · missing: Email sync & tracking, AI sales assistant, Mobile CRM app | 40% | $15/mo how? ⓘ | $1620 / year 90% cheaper | |
Freshsales Growth plan · missing: Email sync & tracking, AI sales assistant, Mobile CRM app | 40% | $45/mo how? ⓘ | $1260 / year 70% cheaper | |
TOP PICK Nutshell Foundation plan · missing: Sales pipeline management | 80% | $65/mo how? ⓘ | $1020 / year 57% cheaper | |
Pipedrive Lite plan · missing: Email sync & tracking | 80% | $70/mo how? ⓘ | $960 / year 53% cheaper | |
Zoho CRM Standard plan · missing: AI sales assistant crm platform — adjacent | 80% | $70/mo how? ⓘ | $960 / year 53% cheaper | |
Capsule CRM Starter plan · missing: Email sync & tracking | 80% | $90/mo how? ⓘ | $720 / year 40% cheaper | |
noCRM Starter plan · missing: Email sync & tracking, AI sales assistant | 60% | $95/mo how? ⓘ | $660 / year 37% cheaper | |
HubSpot Sales Hub Starter plan · missing: Mobile CRM app crm platform — adjacent | 80% | $100/mo how? ⓘ | $600 / year 33% cheaper | |
HubSpot Marketing Hub Marketing Hub Starter plan · missing: Sales pipeline management, Email sync & tracking, Mobile CRM app marketing automation — adjacent | 40% | $100/mo how? ⓘ | $600 / year 33% cheaper | |
Copper Basic plan · missing: AI sales assistant | 80% | $145/mo how? ⓘ | $60 / year 3% cheaper | |
Insightly CRM Plus plan · missing: AI sales assistant crm platform — adjacent | 80% | $145/mo how? ⓘ | $60 / year 3% cheaper |
Which folk alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
What you give up
Capabilities folk has that the top alternatives lack.
- Sales pipeline management — Track deals through customizable pipeline stages.Missing from Nutshell.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from Brevo, Less Annoying CRM, Freshsales.
- AI sales assistant — Get AI-generated suggestions and summaries for sales activity.Missing from Brevo, Less Annoying CRM, Freshsales.
- Mobile CRM app — Access the CRM from a mobile app.Missing from Brevo, Less Annoying CRM, Freshsales.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
folk vs the top alternatives, on the 5 compared capabilities.
| Capability | folk | Brevo | Less Annoying CRM | Freshsales | Nutshell |
|---|---|---|---|---|---|
| Contact management from Standard | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sales pipeline management from Standard | ✓ | ✓ | ✓ | ✓ | ✗ |
| Email sync & tracking from Standard | ✓ | ✗ | ✗ | ✗ | ✓ |
| AI sales assistant from Standard | ✓ | ✗ | ✗ | ✗ | ✓ |
| Mobile CRM app from Standard | ✓ | ✗ | ✗ | ✗ | ✓ |
| Scenario price cheapest qualifying plan | $150/mo Standard | $9/mo Starter | $15/mo Everything included | $45/mo Growth | $65/mo Foundation |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What folk covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Contact management — from Standard
- ✓ Sales pipeline management — from Standard
- ✓ Email sync & tracking — from Standard
- ✓ AI sales assistant — from Standard
- ✓ Mobile CRM app — from Standard
- ↑ Sales automation & sequences — only from Premium, not compared
- ↑ Reports & forecasting — only from Premium, not compared
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://www.folk.app/pricing (official_pricing, checked 2026-10-26)
- https://www.folk.app/pricing# (official_pricing, checked 2026-10-26)
Frequently asked
How much does folk cost?
folk's Standard plan costs $150/mo in our scenario (5 seats, monthly billing).
Is there a free folk alternative?
We have not verified a free plan that fits this scenario among the assessed alternatives.
What is the cheapest folk alternative?
In our scenario (5 seats, monthly billing), Brevo is the cheapest assessed alternative at $9/mo (Starter plan).
What is the cheapest folk alternative with Email sync & tracking?
Nutshell covers Email sync & tracking and costs $65/mo (Foundation plan) in our scenario.
Does folk have a free plan?
No. folk has no free plan on its official pricing page.
When were these prices checked?
Between 2026-08-26 and 2026-10-28, on the vendors' official pricing pages.