HubSpot Marketing Hub is an alternative
to Keap
$100/mo (Marketing Hub Starter) vs Keap at — — covering 45% of the 11 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
5 seats, monthly billing · USD · prices as observed on official pricing pages.
plan at —, the cheapest paid plan.
Marketing Hub Starter: 20 USD/monthly; 4 extra seat(s) × 20 USD.
We list 1 assessed alternative; Keap's own price is not verified yet, so no cheaper-than claim is made.
Capability comparison
HubSpot Marketing Hub covers 45% of the 11 capabilities compared against Keap. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | Keap |
|---|---|---|
| Contact management | ✓ | ✓ |
| Sales pipeline management | ✗ | ✓ |
| Lead management | ✓ | ✓ |
| Email sync & tracking | ✗ | ✓ |
| Sales automation & sequences | ✗ | ✓ |
| AI sales assistant | ✓ | ✓ |
| Reports & forecasting | ✓ | ✓ |
| Custom fields | ✗ | ✓ |
| Mobile CRM app | ✗ | ✓ |
| Meeting scheduling | ✓ | ✓ |
| Permissions & security controls | ✗ | ✓ |
What you give up
Capabilities Keap has that HubSpot Marketing Hub lacks.
- Sales pipeline management — Track deals through customizable pipeline stages.Missing from HubSpot Marketing Hub.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from HubSpot Marketing Hub.
- Sales automation & sequences — Automate outreach sequences and follow-up tasks.Missing from HubSpot Marketing Hub.
- Custom fields — Add custom fields to records to track your own data.Missing from HubSpot Marketing Hub.
- Mobile CRM app — Access the CRM from a mobile app.Missing from HubSpot Marketing Hub.
- Permissions & security controls — Control what each team member can see and edit.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Keap | HubSpot Marketing Hub |
|---|---|---|
| 3 seats | — | $60/moMarketing Hub Starter |
| 10 seats | — | $200/moMarketing Hub Starter |
| 25 seats | — | $500/moMarketing Hub Starter |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Keap | $299/mo |
Frequently asked
What does HubSpot Marketing Hub lack compared with Keap?
Sales pipeline management, Email sync & tracking, Sales automation & sequences, Custom fields, Mobile CRM app, Permissions & security controls — 6 of the 11 compared capabilities.
When were these prices checked?
Keap: 2026-10-26; HubSpot Marketing Hub: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://keap.com/pricing (official_pricing, checked 2026-10-26)
- HubSpot Marketing Hub data last verified 2026-10-28