HubSpot Marketing Hub is an alternative
to Keap
$100/mo (Marketing Hub Starter) vs Keap at — — covering 30% of the 27 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
5 seats, monthly billing · USD · prices as observed on official pricing pages.
plan at —, the cheapest paid plan.
Marketing Hub Starter: 20 USD/monthly; 4 extra seat(s) × 20 USD.
We list 1 assessed alternative; Keap's own price is not verified yet, so no cheaper-than claim is made.
Capability comparison
HubSpot Marketing Hub covers 30% of the 27 capabilities compared against Keap. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | Keap |
|---|---|---|
| Contact management | ✓ | ✓ |
| Sales pipeline management | ✗ | ✓ |
| Lead management | ✓ | ✓ |
| Email sync & tracking | ✗ | ✓ |
| Sales automation & sequences | ✗ | ✓ |
| AI sales assistant | ✓ | ✓ |
| Reports & forecasting | ✓ | ✓ |
| Custom fields | ✗ | ✓ |
| Mobile CRM app | ✗ | ✓ |
| Meeting scheduling | ✓ | ✓ |
| Permissions & security controls | ✗ | ✓ |
| Marketing automation | ✓ | ✓ |
| Email templates | ✗ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| SMS marketing | ✗ | ✓ |
| Abandoned-cart automation | ✗ | ✓ |
| Signup forms & popups | ✗ | ✓ |
| AI writing assistant | ✗ | ✓ |
| Payment collection | ✗ | ✓ |
| Payment processing | ✗ | ✓ |
| Subscription billing | ✗ | ✓ |
| Discount codes | ✗ | ✓ |
| Dunning & recovery | ✗ | ✓ |
| Multi-step workflows | ✗ | ✓ |
| Calendar sync | ✗ | ✓ |
| Knowledge base / help center | ✗ | ✓ |
What you give up
Capabilities Keap has that HubSpot Marketing Hub lacks.
- Sales pipeline management — Track deals through customizable pipeline stages.Missing from HubSpot Marketing Hub.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from HubSpot Marketing Hub.
- Sales automation & sequences — Automate outreach sequences and follow-up tasks.Missing from HubSpot Marketing Hub.
- Custom fields — Add custom fields to records to track your own data.Missing from HubSpot Marketing Hub.
- Mobile CRM app — Access the CRM from a mobile app.Missing from HubSpot Marketing Hub.
- Permissions & security controls — Control what each team member can see and edit.Missing from HubSpot Marketing Hub.
- Email templates — Start a campaign from a pre-built email template.Missing from HubSpot Marketing Hub.
- SMS marketing — Send marketing messages by text message.Missing from HubSpot Marketing Hub.
- Abandoned-cart automation — Automatically email shoppers who leave items in their cart.Missing from HubSpot Marketing Hub.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from HubSpot Marketing Hub.
- AI writing assistant — Get AI help drafting email copy.Missing from HubSpot Marketing Hub.
- Payment collection — Collect payments directly through a form.Missing from HubSpot Marketing Hub.
- Payment processing — Accept and process customer payments directly.Missing from HubSpot Marketing Hub.
- Subscription billing — Bill customers on a recurring subscription schedule.Missing from HubSpot Marketing Hub.
- Discount codes — Offer discount or coupon codes at checkout.Missing from HubSpot Marketing Hub.
- Dunning & recovery — Automatically retry and recover failed subscription payments.Missing from HubSpot Marketing Hub.
- Multi-step workflows — Chain multiple steps together into one automated workflow.Missing from HubSpot Marketing Hub.
- Calendar sync — Sync availability with an existing calendar.Missing from HubSpot Marketing Hub.
- Knowledge base / help center — Publish a self-serve help center for customers.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Scenario | Keap | HubSpot Marketing Hub |
|---|---|---|
| 3 seats | — | $60/mo (Marketing Hub Starter) |
| 10 seats | — | $200/mo (Marketing Hub Starter) |
| 25 seats | — | $500/mo (Marketing Hub Starter) |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Keap | $299/mo |
| Free trial | Free |
Frequently asked
What does HubSpot Marketing Hub lack compared with Keap?
Sales pipeline management, Email sync & tracking, Sales automation & sequences, Custom fields, Mobile CRM app, Permissions & security controls, Email templates, SMS marketing, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center — 19 of the 27 compared capabilities.
When were these prices checked?
Keap: 2026-09-07; HubSpot Marketing Hub: 2026-09-07 — on the official pricing pages.
Sources & freshness
- https://keap.com/pricing (official_pricing, checked 2026-09-07)
- HubSpot Marketing Hub data last verified 2026-09-07