Insightly
CRM · www.insightly.com
Insightly is a CRM platform with add-on applications for marketing automation, customer support ticketing, and no-code app integration (AppConnect).
crm platformPaid plans from $29/seat/mo (CRM Plus)Prices verified 2026-08-26
You could save
100%
$1740 / year
Switching to Keap, which covers 53% of the compared capabilities.
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Same job.
Way less money.
Way less money.
Top Insightly alternatives
We compared 15 products and found 11 cheaper alternatives · vs Insightly CRM Plus at $145/mo for 5 seats ($29/seat) · scenario: 5 seats, monthly billing, USD.
The short version
Insightly costs $145/mo on the CRM Plus plan at 5 seats, monthly billing. We found 11 assessed alternatives that are cheaper in this scenario; 0 of them cover at least 75% of the 30 compared capabilities.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Brevo Starter plan · missing: Email sync & tracking, AI sales assistant, Custom fields, Mobile CRM app, Permissions & security controls, Workflow automations, SSO & SCIM provisioning, Marketing automation, Audience segmentation, Email templates, Ticketing, Knowledge base / help center, SLA management, Canned responses / macros, CSAT surveys, Routing & assignment, Support automations, Multi-step workflows, Custom code steps, Custom app connectors, Webhooks marketing automation — adjacent | 30% | $9/mo how? ⓘ | $1632 / year 94% cheaper | |
Less Annoying CRM Everything included plan · missing: Lead management, Email sync & tracking, Sales automation & sequences, AI sales assistant, Reports & forecasting, Mobile CRM app, API access, Workflow automations, SSO & SCIM provisioning, Marketing automation, A/B testing, Audience segmentation, Email templates, Landing pages, Ticketing, Knowledge base / help center, SLA management, Canned responses / macros, CSAT surveys, Routing & assignment, Support automations, Multi-step workflows, Custom code steps, Custom app connectors, Webhooks, Event tracking sales crm — adjacent | 13% | $15/mo how? ⓘ | $1560 / year 90% cheaper | |
Freshsales Growth plan · missing: Lead management, Email sync & tracking, AI sales assistant, Reports & forecasting, Mobile CRM app, API access, Workflow automations, SSO & SCIM provisioning, Marketing automation, A/B testing, Audience segmentation, Email templates, Landing pages, Ticketing, Knowledge base / help center, SLA management, Canned responses / macros, CSAT surveys, Routing & assignment, Support automations, Multi-step workflows, Custom code steps, Custom app connectors, Webhooks, Event tracking sales crm — adjacent | 17% | $45/mo how? ⓘ | $1200 / year 69% cheaper | |
Nutshell Foundation plan · missing: Custom fields, Permissions & security controls, API access, Workflow automations, Marketing automation, Audience segmentation, Ticketing, Knowledge base / help center, SLA management, Canned responses / macros, CSAT surveys, Routing & assignment, Support automations, Multi-step workflows, Custom code steps, Custom app connectors, Webhooks, Event tracking sales crm — adjacent | 40% | $65/mo how? ⓘ | $960 / year 55% cheaper | |
Pipedrive Lite plan · missing: API access, Workflow automations, SSO & SCIM provisioning, Marketing automation, A/B testing, Audience segmentation, Email templates, Landing pages, Ticketing, Knowledge base / help center, SLA management, Canned responses / macros, CSAT surveys, Routing & assignment, Support automations, Multi-step workflows, Custom code steps, Custom app connectors, Webhooks, Event tracking sales crm — adjacent | 33% | $70/mo how? ⓘ | $900 / year 52% cheaper | |
Zoho CRM Standard plan · missing: API access, Workflow automations, SSO & SCIM provisioning, Marketing automation, A/B testing, Audience segmentation, Email templates, Landing pages, Ticketing, Knowledge base / help center, SLA management, Canned responses / macros, CSAT surveys, Routing & assignment, Support automations, Multi-step workflows, Custom code steps, Custom app connectors, Webhooks, Event tracking | 33% | $70/mo how? ⓘ | $900 / year 52% cheaper | |
Capsule CRM Starter plan · missing: Lead management, API access, Workflow automations, SSO & SCIM provisioning, A/B testing, Audience segmentation, Email templates, Landing pages, Ticketing, Knowledge base / help center, SLA management, Canned responses / macros, CSAT surveys, Routing & assignment, Support automations, Multi-step workflows, Custom code steps, Custom app connectors, Webhooks, Event tracking sales crm — adjacent | 33% | $90/mo how? ⓘ | $660 / year 38% cheaper | |
noCRM Starter plan · missing: Email sync & tracking, Sales automation & sequences, AI sales assistant, API access, Workflow automations, SSO & SCIM provisioning, Marketing automation, A/B testing, Audience segmentation, Email templates, Landing pages, Ticketing, Knowledge base / help center, SLA management, Canned responses / macros, CSAT surveys, Routing & assignment, Support automations, Multi-step workflows, Custom code steps, Custom app connectors, Event tracking sales crm — adjacent | 27% | $95/mo how? ⓘ | $600 / year 34% cheaper | |
HubSpot Marketing Hub Marketing Hub Starter plan · missing: Sales pipeline management, Email sync & tracking, Sales automation & sequences, Custom fields, Mobile CRM app, Permissions & security controls, API access, Workflow automations, SSO & SCIM provisioning, Email templates, Ticketing, Knowledge base / help center, SLA management, Canned responses / macros, CSAT surveys, Routing & assignment, Support automations, Multi-step workflows, Custom code steps, Custom app connectors, Webhooks, Event tracking marketing automation — adjacent | 27% | $100/mo how? ⓘ | $540 / year 31% cheaper | |
HubSpot Sales Hub Starter plan · missing: Lead management, Custom fields, Mobile CRM app, Permissions & security controls, API access, Workflow automations, SSO & SCIM provisioning, Marketing automation, A/B testing, Audience segmentation, Email templates, Landing pages, Ticketing, Knowledge base / help center, SLA management, Canned responses / macros, CSAT surveys, Routing & assignment, Support automations, Multi-step workflows, Custom code steps, Custom app connectors, Webhooks, Event tracking | 20% | $100/mo how? ⓘ | $540 / year 31% cheaper |
Which Insightly alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- Keap — $0/mo (Free trial plan) · covers 53%
- Best paid drop-in
- Zoho CRM — $70/mo (Standard plan) · covers 33%
- Need contact management, sales pipeline management, lead management, email sync & tracking, sales automation & sequences, AI sales assistant, reports & forecasting, custom fields, mobile CRM app, permissions & security controls, marketing automation, audience segmentation, email templates, landing pages, knowledge base / help center or multi-step workflows?
- Keap — from $0/mo (Free trial plan)
- Need API access, A/B testing or event tracking?
- Brevo — from $0/mo (Free plan)
- Need SSO & SCIM provisioning?
- Nutshell — from $65/mo (Foundation plan)
- Need webhooks?
- noCRM — from $95/mo (Starter plan)
What you give up
Capabilities Insightly has that the top alternatives lack.
- Lead management — Capture, score, and organize incoming leads.Missing from Less Annoying CRM, Freshsales.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from Brevo, Less Annoying CRM, Freshsales.
- Sales automation & sequences — Automate outreach sequences and follow-up tasks.Missing from Less Annoying CRM.
- AI sales assistant — Get AI-generated suggestions and summaries for sales activity.Missing from Brevo, Less Annoying CRM, Freshsales.
- Reports & forecasting — View reports and forecasts on pipeline and sales performance.Missing from Less Annoying CRM, Freshsales.
- Custom fields — Add custom fields to records to track your own data.Missing from Brevo.
- Mobile CRM app — Access the CRM from a mobile app.Missing from Brevo, Less Annoying CRM, Freshsales.
- Permissions & security controls — Control what each team member can see and edit.Missing from Brevo.
- API access — Access and update project data programmatically via an API.Missing from Keap, Less Annoying CRM, Freshsales.
- Workflow automations — Automate repetitive workflow steps.Missing from Keap, Brevo, Less Annoying CRM, Freshsales.
- SSO & SCIM provisioning — Sign in through your company's SSO with SCIM provisioning.Missing from Keap, Brevo, Less Annoying CRM, Freshsales.
- Marketing automation — Automate email sends based on triggers and customer behavior.Missing from Brevo, Less Annoying CRM, Freshsales.
- A/B testing — Test variations of an email to see which performs better.Missing from Keap, Less Annoying CRM, Freshsales.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from Brevo, Less Annoying CRM, Freshsales.
- Email templates — Start a campaign from a pre-built email template.Missing from Brevo, Less Annoying CRM, Freshsales.
- Landing pages — Build landing pages to pair with email campaigns.Missing from Less Annoying CRM, Freshsales.
- Ticketing — Track customer requests as tickets through resolution.Missing from Keap, Brevo, Less Annoying CRM, Freshsales.
- Knowledge base / help center — Publish a self-serve help center for customers.Missing from Brevo, Less Annoying CRM, Freshsales.
- SLA management — Set and track response-time targets for tickets.Missing from Keap, Brevo, Less Annoying CRM, Freshsales.
- Canned responses / macros — Reuse saved reply templates for common questions.Missing from Keap, Brevo, Less Annoying CRM, Freshsales.
- CSAT surveys — Survey customers on satisfaction after a support interaction.Missing from Keap, Brevo, Less Annoying CRM, Freshsales.
- Routing & assignment — Automatically route tickets to the right agent or team.Missing from Keap, Brevo, Less Annoying CRM, Freshsales.
- Support automations — Automate routine support tasks like tagging or follow-ups.Missing from Keap, Brevo, Less Annoying CRM, Freshsales.
- Multi-step workflows — Chain multiple steps together into one automated workflow.Missing from Brevo, Less Annoying CRM, Freshsales.
- Custom code steps — Add a custom code step within an automated workflow.Missing from Keap, Brevo, Less Annoying CRM, Freshsales.
- Custom app connectors — Build a connector for an app not natively supported.Missing from Keap, Brevo, Less Annoying CRM, Freshsales.
- Webhooks — Send form submissions to other tools automatically as they arrive.Missing from Keap, Brevo, Less Annoying CRM, Freshsales.
- Event tracking — Track specific user actions like clicks or sign-ups.Missing from Keap, Less Annoying CRM, Freshsales.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
Insightly vs the top alternatives, on the 30 compared capabilities.
| Capability | Insightly | Keap | Brevo | Less Annoying CRM | Freshsales |
|---|---|---|---|---|---|
| Contact management from CRM Plus | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sales pipeline management from CRM Plus | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead management from CRM Plus | ✓ | ✓ | ✓ | ✗ | ✗ |
| Email sync & tracking from CRM Plus | ✓ | ✓ | ✗ | ✗ | ✗ |
| Sales automation & sequences from CRM Professional | ✓ | ✓ | ✓ | ✗ | ✓ |
| AI sales assistant from CRM Professional | ✓ | ✓ | ✗ | ✗ | ✗ |
| Reports & forecasting from CRM Plus | ✓ | ✓ | ✓ | ✗ | ✗ |
| Custom fields from CRM Plus | ✓ | ✓ | ✗ | ✓ | ✓ |
| Mobile CRM app from CRM Plus | ✓ | ✓ | ✗ | ✗ | ✗ |
| Permissions & security controls from CRM Plus | ✓ | ✓ | ✗ | ✓ | ✓ |
| API access from CRM Plus | ✓ | ✗ | ✓ | ✗ | ✗ |
| Workflow automations from CRM Professional | ✓ | ✗ | ✗ | ✗ | ✗ |
| SSO & SCIM provisioning from CRM Enterprise | ✓ | ✗ | ✗ | ✗ | ✗ |
| Marketing automation from Marketing Plus | ✓ | ✓ | ✗ | ✗ | ✗ |
| A/B testing from Marketing Plus | ✓ | ✗ | ✓ | ✗ | ✗ |
| Audience segmentation from Marketing Plus | ✓ | ✓ | ✗ | ✗ | ✗ |
| Email templates from CRM Plus | ✓ | ✓ | ✗ | ✗ | ✗ |
| Landing pages from Marketing Plus | ✓ | ✓ | ✓ | ✗ | ✗ |
| Ticketing from Service Plus | ✓ | ✗ | ✗ | ✗ | ✗ |
| Knowledge base / help center from Service Plus | ✓ | ✓ | ✗ | ✗ | ✗ |
| SLA management from Service Plus | ✓ | ✗ | ✗ | ✗ | ✗ |
| Canned responses / macros from Service Plus | ✓ | ✗ | ✗ | ✗ | ✗ |
| CSAT surveys from Service Professional | ✓ | ✗ | ✗ | ✗ | ✗ |
| Routing & assignment from Service Plus | ✓ | ✗ | ✗ | ✗ | ✗ |
| Support automations from Service Professional | ✓ | ✗ | ✗ | ✗ | ✗ |
| Multi-step workflows from AppConnect 25,000 tasks | ✓ | ✓ | ✗ | ✗ | ✗ |
| Custom code steps from CRM Enterprise | ✓ | ✗ | ✗ | ✗ | ✗ |
| Custom app connectors from CRM Enterprise | ✓ | ✗ | ✗ | ✗ | ✗ |
| Webhooks from CRM Professional | ✓ | ✗ | ✗ | ✗ | ✗ |
| Event tracking from Marketing Plus | ✓ | ✗ | ✓ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $145/mo CRM Plus | $0/mo Free trial | $0/mo Free | $15/mo Everything included | $45/mo Growth |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Insightly covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Contact management — from CRM Plus
- ✓ Sales pipeline management — from CRM Plus
- ✓ Lead management — from CRM Plus
- ✓ Email sync & tracking — from CRM Plus
- ✓ Sales automation & sequences — from CRM Professional
- ✓ AI sales assistant — from CRM Professional
- ✓ Reports & forecasting — from CRM Plus
- ✓ Custom fields — from CRM Plus
- ✓ Mobile CRM app — from CRM Plus
- ✓ Permissions & security controls — from CRM Plus
- ✓ API access — from CRM Plus
- ✓ Workflow automations — from CRM Professional
- ✓ SSO & SCIM provisioning — from CRM Enterprise
- ✓ Marketing automation — from Marketing Plus
- ✓ A/B testing — from Marketing Plus
- ✓ Audience segmentation — from Marketing Plus
- ✓ Email templates — from CRM Plus
- ✓ Landing pages — from Marketing Plus
- ✓ Ticketing — from Service Plus
- ✓ Knowledge base / help center — from Service Plus
- ✓ SLA management — from Service Plus
- ✓ Canned responses / macros — from Service Plus
- ✓ CSAT surveys — from Service Professional
- ✓ Routing & assignment — from Service Plus
- ✓ Support automations — from Service Professional
- ✓ Multi-step workflows — from AppConnect 25,000 tasks
- ✓ Custom code steps — from CRM Enterprise
- ✓ Custom app connectors — from CRM Enterprise
- ✓ Webhooks — from CRM Professional
- ✓ Event tracking — from Marketing Plus
- ✗ Guest access
Price ladder
Observed prices from the official pricing page.
CRM Plus
$29/seat/mo billed yearly
CRM Professional
$49/seat/mo billed yearly
CRM Enterprise
$99/seat/mo billed yearly
Sources
Every claim traces to an official source and a check date.
- https://www.insightly.com/pricing/ (official_pricing, checked 2026-08-26)
Frequently asked
How much does Insightly cost?
Insightly's CRM Plus plan costs $145/mo in our scenario (5 seats, monthly billing).
Is there a free Insightly alternative?
Yes. Keap has a free plan that covers 53% of the 30 capabilities we compared against Insightly.
What is the cheapest Insightly alternative?
In our scenario (5 seats, monthly billing), Keap is the cheapest assessed alternative at $0/mo (Free trial plan).
Does Insightly have a free plan?
No. Insightly has no free plan on its official pricing page.
When were these prices checked?
Between 2026-08-25 and 2026-09-07, on the vendors' official pricing pages.
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