HubSpot
CRM · www.hubspot.com
HubSpot is an all-in-one customer platform; Sales Hub is its CRM and sales product, from free tools to enterprise plans with per-seat pricing and mandatory onboarding fees on higher tiers.
Switching to Keap, which covers 100% of the compared capabilities.
Find my alternative
Way less money.
Top HubSpot alternatives
We compared 15 products and found 9 cheaper alternatives · vs HubSpot Sales Hub Starter at $100/mo for 5 seats ($20/seat) · scenario: 5 seats, monthly billing, USD.
HubSpot costs $100/mo on the Sales Hub Starter plan at 5 seats, monthly billing. We found 9 assessed alternatives that are cheaper in this scenario; 5 of them cover at least 75% of the 6 compared capabilities. The cheapest option that covers everything we compared is Keap at $0/mo (Free trial plan), 100% less.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
Brevo Starter plan · missing: AI sales assistant, Email sync & tracking marketing automation — adjacent | 67% | $9/mo how? ⓘ | $1092 / year 91% cheaper | |
Less Annoying CRM Everything included plan · missing: AI sales assistant, Sales automation & sequences, Reports & forecasting, Email sync & tracking sales crm — adjacent | 33% | $15/mo how? ⓘ | $1020 / year 85% cheaper | |
Freshsales Growth plan · missing: AI sales assistant, Reports & forecasting, Email sync & tracking sales crm — adjacent | 50% | $45/mo how? ⓘ | $660 / year 55% cheaper | |
Nutshell Foundation plan sales crm — adjacent | 100% | $65/mo how? ⓘ | $420 / year 35% cheaper | |
Pipedrive Lite plan sales crm — adjacent | 100% | $70/mo how? ⓘ | $360 / year 30% cheaper | |
TOP PICK Zoho CRM Standard plan | 100% | $70/mo how? ⓘ | $360 / year 30% cheaper | |
Capsule CRM Starter plan sales crm — adjacent | 100% | $90/mo how? ⓘ | $120 / year 10% cheaper | |
noCRM Starter plan · missing: AI sales assistant, Sales automation & sequences, Email sync & tracking sales crm — adjacent | 50% | $95/mo how? ⓘ | $60 / year 5% cheaper |
Which HubSpot alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best full coverage
- Keap — $0/mo (Free trial plan) · covers 100%
- Best free plan
- Keap — $0/mo (Free trial plan) · covers 100%
- Best paid drop-in
- Zoho CRM — $70/mo (Standard plan) · covers 100%
- Need contact management, sales pipeline management, AI sales assistant, sales automation & sequences, reports & forecasting or email sync & tracking?
- Keap — from $0/mo (Free trial plan)
What you give up
Capabilities HubSpot has that the top alternatives lack.
- AI sales assistant — Get AI-generated suggestions and summaries for sales activity.Missing from Brevo, Less Annoying CRM, Freshsales.
- Sales automation & sequences — Automate outreach sequences and follow-up tasks.Missing from Less Annoying CRM.
- Reports & forecasting — View reports and forecasts on pipeline and sales performance.Missing from Less Annoying CRM, Freshsales.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from Brevo, Less Annoying CRM, Freshsales.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
Feature comparison
HubSpot vs the top alternatives, on the 6 compared capabilities.
| Capability | HubSpot | Keap | Brevo | Less Annoying CRM | Freshsales |
|---|---|---|---|---|---|
| Contact management from Free Tools | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sales pipeline management from Free Tools | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI sales assistant from Sales Hub Starter | ✓ | ✓ | ✗ | ✗ | ✗ |
| Sales automation & sequences from Sales Hub Professional | ✓ | ✓ | ✓ | ✗ | ✓ |
| Reports & forecasting from Sales Hub Professional | ✓ | ✓ | ✓ | ✗ | ✗ |
| Email sync & tracking from Free Tools | ✓ | ✓ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | $100/mo Sales Hub Starter | $0/mo Free trial | $0/mo Free | $15/mo Everything included | $45/mo Growth |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What HubSpot covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Contact management — from Free Tools
- ✓ Sales pipeline management — from Free Tools
- ✓ AI sales assistant — from Sales Hub Starter
- ✓ Sales automation & sequences — from Sales Hub Professional
- ✓ Reports & forecasting — from Sales Hub Professional
- ✓ Email sync & tracking — from Free Tools
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://www.hubspot.com/pricing/sales (official_pricing, checked 2026-09-07)
- https://www.hubspot.com/pricing/crm (official_pricing, checked 2026-09-07)
Frequently asked
How much does HubSpot cost?
HubSpot's Sales Hub Starter plan costs $100/mo in our scenario (5 seats, monthly billing). A free plan exists.
Is there a free HubSpot alternative?
Yes. Keap has a free plan that covers 100% of the 6 capabilities we compared against HubSpot.
What is the cheapest HubSpot alternative?
In our scenario (5 seats, monthly billing), Keap is the cheapest assessed alternative at $0/mo (Free trial plan).
What is the cheapest HubSpot alternative with AI sales assistant?
Keap covers AI sales assistant and costs $0/mo (Free trial plan) in our scenario.
Does HubSpot have a free plan?
Yes. HubSpot's free plan is limited to 2 seats.
When were these prices checked?
Between 2026-08-25 and 2026-09-07, on the vendors' official pricing pages.