Nutshell is an alternative
to Keap
$65/mo (Foundation) vs Keap at — — covering 44% of the 27 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
5 seats, monthly billing · USD · prices as observed on official pricing pages.
plan at —, the cheapest paid plan.
Foundation: 156 USD/yearly; 4 extra seat(s) × 156 USD.
We list 1 assessed alternative; Keap's own price is not verified yet, so no cheaper-than claim is made.
Capability comparison
Nutshell covers 44% of the 27 capabilities compared against Keap. ✓ native · ◐ via integration · ✗ not found.
| Capability | Nutshell | Keap |
|---|---|---|
| Contact management | ✓ | ✓ |
| Sales pipeline management | ✓ | ✓ |
| Lead management | ✓ | ✓ |
| Email sync & tracking | ✓ | ✓ |
| Sales automation & sequences | ✓ | ✓ |
| AI sales assistant | ✓ | ✓ |
| Reports & forecasting | ✓ | ✓ |
| Custom fields | ✗ | ✓ |
| Mobile CRM app | ✓ | ✓ |
| Meeting scheduling | ✓ | ✓ |
| Permissions & security controls | ✗ | ✓ |
| Marketing automation | ✗ | ✓ |
| Email templates | ✓ | ✓ |
| Audience segmentation | ✗ | ✓ |
| Landing pages | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
| Abandoned-cart automation | ✗ | ✓ |
| Signup forms & popups | ✗ | ✓ |
| AI writing assistant | ✗ | ✓ |
| Payment collection | ✗ | ✓ |
| Payment processing | ✗ | ✓ |
| Subscription billing | ✗ | ✓ |
| Discount codes | ✗ | ✓ |
| Dunning & recovery | ✗ | ✓ |
| Multi-step workflows | ✗ | ✓ |
| Calendar sync | ✗ | ✓ |
| Knowledge base / help center | ✗ | ✓ |
What you give up
Capabilities Keap has that Nutshell lacks.
- Custom fields — Add custom fields to records to track your own data.Missing from Nutshell.
- Permissions & security controls — Control what each team member can see and edit.Missing from Nutshell.
- Marketing automation — Automate email sends based on triggers and customer behavior.Missing from Nutshell.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from Nutshell.
- Abandoned-cart automation — Automatically email shoppers who leave items in their cart.Missing from Nutshell.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from Nutshell.
- AI writing assistant — Get AI help drafting email copy.Missing from Nutshell.
- Payment collection — Collect payments directly through a form.Missing from Nutshell.
- Payment processing — Accept and process customer payments directly.Missing from Nutshell.
- Subscription billing — Bill customers on a recurring subscription schedule.Missing from Nutshell.
- Discount codes — Offer discount or coupon codes at checkout.Missing from Nutshell.
- Dunning & recovery — Automatically retry and recover failed subscription payments.Missing from Nutshell.
- Multi-step workflows — Chain multiple steps together into one automated workflow.Missing from Nutshell.
- Calendar sync — Sync availability with an existing calendar.Missing from Nutshell.
- Knowledge base / help center — Publish a self-serve help center for customers.Missing from Nutshell.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Scenario | Keap | Nutshell |
|---|---|---|
| 3 seats | — | $39/mo (Foundation) |
| 10 seats | — | $130/mo (Foundation) |
| 25 seats | — | $325/mo (Foundation) |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Foundation | $13/seat/mo (billed yearly) |
| Growth | $25/seat/mo (billed yearly) |
| Pro | $42/seat/mo (billed yearly) |
| Business | $59/seat/mo (billed yearly) |
| Enterprise | $79/seat/mo (billed yearly) |
| Keap | $299/mo |
| Free trial | Free |
Frequently asked
What does Nutshell lack compared with Keap?
Custom fields, Permissions & security controls, Marketing automation, Audience segmentation, Abandoned-cart automation, Signup forms & popups, AI writing assistant, Payment collection, Payment processing, Subscription billing, Discount codes, Dunning & recovery, Multi-step workflows, Calendar sync, Knowledge base / help center — 15 of the 27 compared capabilities.
When were these prices checked?
Keap: 2026-09-07; Nutshell: 2026-09-07 — on the official pricing pages.
Sources & freshness
- https://keap.com/pricing (official_pricing, checked 2026-09-07)
- Nutshell data last verified 2026-09-07