Verified comparison

folk is an alternative
to HubSpot

$150/mo (Standard) vs HubSpot Sales Hub Starter at $100/mo for 5 seats ($20/seat) — covering 67% of the 4 compared capabilities.

Not cheaper than HubSpot in this scenarioVisit folk ↗

Same job. Compare the fees.

Comparison scenario

Every cheaper-than claim is tied to a defined scenario — never a bare list price.

Scenario

5 seats, monthly billing · USD · prices as observed on official pricing pages.

HubSpot basis

Sales Hub Starter plan at $100/mo ($20/seat × 5 seats), the cheapest paid plan.

folk basis

Standard: 30 USD/monthly; 4 extra seat(s) × 30 USD.

The short version

HubSpot costs $100/mo on the Sales Hub Starter plan at 5 seats, monthly billing. folk costs $150/mo (Standard plan), which is not cheaper than HubSpot Sales Hub Starter at $100/mo in this scenario.

Capability comparison

folk covers 67% of the 4 capabilities compared against HubSpot. ✓ native · ◐ via integration · ✗ not found.

CapabilityfolkHubSpot
Contact management✓✓
Sales pipeline management✓✓
AI sales assistant✓✓
Email sync & tracking✓✓

Price at your volume

The same comparison recomputed at three sizes. Plan caps change who is cheapest.

UsageHubSpotfolk
3 seats$60/moSales Hub Starter$90/mocosts moreStandard
10 seats$150/moSales Hub Enterprise$300/mocosts moreStandard
25 seats$150/moSales Hub Enterprise$750/mocosts moreStandard

Plans & pricing, side by side

Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.

folk
Standard$30/seat/mo
Premium$60/seat/mo
Enterprise$100/seat/mo
HubSpot
Free ToolsFree
Sales Hub Starter$20/seat/mo
Sales Hub Professional$100/seat/mo
Sales Hub Enterprise$150/mo (billed yearly)

Frequently asked

What does folk lack compared with HubSpot?

Sales automation & sequences, Reports & forecasting — 2 of the 4 compared capabilities.

When were these prices checked?

HubSpot: 2026-10-26; folk: 2026-10-26 — on the official pricing pages.

Who switched

Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.

Sources & freshness

All HubSpot alternatives