Mailchimp is 100% cheaper
than ActiveCampaign
$0/mo (Free) vs ActiveCampaign Starter at $15/mo — covering 33% of the 3 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Starter plan at $15/mo, the cheapest paid plan.
Free: 0 USD/monthly.
ActiveCampaign costs $15/mo on the Starter plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 3 compared capabilities.
Capability comparison
Mailchimp covers 33% of the 3 capabilities compared against ActiveCampaign. ✓ native · ◐ via integration · ✗ not found.
| Capability | Mailchimp | ActiveCampaign |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| Audience segmentation | ✗ | ✓ |
| AI writing assistant | ✗ | ✓ |
What you give up
Capabilities ActiveCampaign has that Mailchimp lacks.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from Mailchimp.
- AI writing assistant — Get AI help drafting email copy.Missing from Mailchimp.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Essentials | $13/mo |
| Standard | $20/mo |
| Premium | $350/mo |
| Pay As You Go | Contact sales |
| Starter | $15/mo |
| Plus | $49/mo |
| Pro | $79/mo |
| Enterprise | $145/mo |
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Frequently asked
How much cheaper is Mailchimp than ActiveCampaign?
100% cheaper in our scenario (single user, monthly billing): $0/mo on Free vs $15/mo on Starter. That is $180 a year.
What does Mailchimp lack compared with ActiveCampaign?
Audience segmentation, AI writing assistant — 2 of the 3 compared capabilities.
When were these prices checked?
ActiveCampaign: 2026-08-31; Mailchimp: 2026-09-07 — on the official pricing pages.
Sources & freshness
- https://www.activecampaign.com/pricing (official_pricing, checked 2026-08-31)
- Mailchimp data last verified 2026-09-07