HubSpot Marketing Hub is 100% cheaper
than ActiveCampaign
$0/mo (Free Tools) vs ActiveCampaign Starter at $15/mo — covering 67% of the 3 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Starter plan at $15/mo, the cheapest paid plan.
Free Tools: 0 USD/monthly.
ActiveCampaign costs $15/mo on the Starter plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 3 compared capabilities.
Capability comparison
HubSpot Marketing Hub covers 67% of the 3 capabilities compared against ActiveCampaign. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | ActiveCampaign |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| AI writing assistant | ✗ | ✓ |
What you give up
Capabilities ActiveCampaign has that HubSpot Marketing Hub lacks.
- AI writing assistant — Get AI help drafting email copy.Missing from HubSpot Marketing Hub.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Starter | $15/mo |
| Plus | $49/mo |
| Pro | $79/mo |
| Enterprise | $145/mo |
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Frequently asked
How much cheaper is HubSpot Marketing Hub than ActiveCampaign?
100% cheaper in our scenario (single user, monthly billing): $0/mo on Free Tools vs $15/mo on Starter. That is $180 a year.
What does HubSpot Marketing Hub lack compared with ActiveCampaign?
AI writing assistant — 1 of the 3 compared capabilities.
When were these prices checked?
ActiveCampaign: 2026-08-31; HubSpot Marketing Hub: 2026-09-07 — on the official pricing pages.
Sources & freshness
- https://www.activecampaign.com/pricing (official_pricing, checked 2026-08-31)
- HubSpot Marketing Hub data last verified 2026-09-07