HubSpot Marketing Hub is an alternative
to ActiveCampaign
$120/mo (Marketing Hub Starter · 3k) vs ActiveCampaign Starter · 2.5k at $39/mo — covering 50% of the 6 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Starter · 2.5k plan at $39/mo, the cheapest paid plan.
Marketing Hub Starter · 3k: 120 USD/monthly.
ActiveCampaign costs $39/mo on the Starter · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. HubSpot Marketing Hub costs $120/mo (Marketing Hub Starter · 3k plan), which is not cheaper than ActiveCampaign Starter · 2.5k at $39/mo in this scenario.
Capability comparison
HubSpot Marketing Hub covers 50% of the 6 capabilities compared against ActiveCampaign. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | ActiveCampaign |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| AI writing assistant | ✗ | ✓ |
| SMS marketing | ✗ | ✓ |
| WhatsApp marketing | ✓ | ✓ |
| Transactional email API | ✗ | ✓ |
What you give up
Capabilities ActiveCampaign has that HubSpot Marketing Hub lacks.
- AI writing assistant — Get AI help drafting email copy.Missing from HubSpot Marketing Hub.
- SMS marketing — Send marketing messages by text message.Missing from HubSpot Marketing Hub.
- Transactional email API — Send transactional emails programmatically via an API.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | ActiveCampaign | HubSpot Marketing Hub |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $15/moStarter | $20/mocosts moreMarketing Hub Starter |
| 2,500 contacts, 10,000 emails/month | $39/moStarter · 2.5k | $120/mocosts moreMarketing Hub Starter · 3k |
| 10,000 contacts, 40,000 emails/month | $149/moStarter · 10k | $410/mocosts moreMarketing Hub Starter · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Starter | $15/mo (billed yearly) |
| Starter · 2.5k | $39/mo (billed yearly) |
| Starter · 10k | $149/mo (billed yearly) |
| Plus | $49/mo (billed yearly) |
| Plus · 2.5k | $95/mo (billed yearly) |
| Plus · 10k | $189/mo (billed yearly) |
| Pro | $79/mo (billed yearly) |
| Pro · 2.5k | $149/mo (billed yearly) |
| Pro · 10k | $375/mo (billed yearly) |
| Enterprise | $145/mo (billed yearly) |
| Enterprise · 2.5k | $255/mo (billed yearly) |
| Enterprise · 10k | $589/mo (billed yearly) |
Frequently asked
What does HubSpot Marketing Hub lack compared with ActiveCampaign?
AI writing assistant, SMS marketing, Transactional email API, SSO (SAML) — 4 of the 6 compared capabilities.
When were these prices checked?
ActiveCampaign: 2026-10-28; HubSpot Marketing Hub: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.activecampaign.com/pricing (official_pricing, checked 2026-10-28)
- HubSpot Marketing Hub data last verified 2026-10-28