Omnisend is 2% cheaper
than Mailchimp
$44/mo (Standard · 2.5k) vs Mailchimp Essentials · 2.5k at $45/mo — covering 100% of the 5 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Essentials · 2.5k plan at $45/mo, the cheapest paid plan.
Standard · 2.5k: 44 USD/monthly.
Mailchimp costs $45/mo on the Essentials · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 1 of them covers at least 75% of the 5 compared capabilities. The cheapest option that covers everything we compared is Omnisend at $44/mo (Standard · 2.5k plan), 2% less.
Capability comparison
Omnisend covers 100% of the 5 capabilities compared against Mailchimp. ✓ native · ◐ via integration · ✗ not found.
| Capability | Omnisend | Mailchimp |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| Email templates | ✓ | ✓ |
| Remove branding | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Mailchimp | Omnisend |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $26.50/moEssentials · 1.5k | $20/mocheaperStandard |
| 2,500 contacts, 10,000 emails/month | $45/moEssentials · 2.5k | $44/mocheaperStandard · 2.5k |
| 10,000 contacts, 40,000 emails/month | $110/moEssentials · 10k | $132/mocosts moreStandard · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Standard | $20/mo |
| Standard · 2.5k | $44/mo |
| Standard · 10k | $132/mo |
| Pro | $59/mo |
| Pro · 10k | $150/mo |
| Custom | Contact sales |
| Free | Free |
| Essentials | $13/mo |
| Essentials · 1.5k | $26.50/mo |
| Essentials · 2.5k | $45/mo |
| Essentials · 10k | $110/mo |
| Standard | $20/mo |
| Standard · 1.5k | $45/mo |
| Standard · 2.5k | $60/mo |
| Standard · 10k | $135/mo |
| Premium | $350/mo |
| Premium · 1.5k | $350/mo |
| Premium · 2.5k | $350/mo |
| Premium · 10k | $350/mo |
| Pay As You Go | Contact sales |
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Frequently asked
How much cheaper is Omnisend than Mailchimp?
2% cheaper in our scenario (2,500 contacts, 10,000 emails/month, monthly billing): $44/mo on Standard · 2.5k vs $45/mo on Essentials · 2.5k. That is $12 a year.
What does Omnisend lack compared with Mailchimp?
Nothing among the 5 capabilities we compared.
When were these prices checked?
Mailchimp: 2026-10-28; Omnisend: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://mailchimp.com/pricing/marketing/ (official_pricing, checked 2026-10-28)
- https://mailchimp.com/pricing/marketing/#content (official_pricing, checked 2026-10-26)
- Omnisend data last verified 2026-10-28