HubSpot Marketing Hub is an alternative
to Mailchimp
$120/mo (Marketing Hub Starter · 3k) vs Mailchimp Essentials · 2.5k at $45/mo — covering 40% of the 5 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Essentials · 2.5k plan at $45/mo, the cheapest paid plan.
Marketing Hub Starter · 3k: 120 USD/monthly.
Mailchimp costs $45/mo on the Essentials · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. HubSpot Marketing Hub costs $120/mo (Marketing Hub Starter · 3k plan), which is not cheaper than Mailchimp Essentials · 2.5k at $45/mo in this scenario.
Capability comparison
HubSpot Marketing Hub covers 40% of the 5 capabilities compared against Mailchimp. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | Mailchimp |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| Email templates | ✗ | ✓ |
| Remove branding | ✓ | ✓ |
| A/B testing | ↑ Marketing Hub Enterprise | ✓ |
| SMS marketing | ✗ | ✓ |
What you give up
Capabilities Mailchimp has that HubSpot Marketing Hub lacks.
- Email templates — Start a campaign from a pre-built email template.Missing from HubSpot Marketing Hub.
- A/B testing — Test variations of an email to see which performs better.Missing from HubSpot Marketing Hub.
- SMS marketing — Send marketing messages by text message.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Mailchimp | HubSpot Marketing Hub |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $26.50/moEssentials · 1.5k | $20/mocheaperMarketing Hub Starter |
| 2,500 contacts, 10,000 emails/month | $45/moEssentials · 2.5k | $120/mocosts moreMarketing Hub Starter · 3k |
| 10,000 contacts, 40,000 emails/month | $110/moEssentials · 10k | $410/mocosts moreMarketing Hub Starter · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Free | Free |
| Essentials | $13/mo |
| Essentials · 1.5k | $26.50/mo |
| Essentials · 2.5k | $45/mo |
| Essentials · 10k | $110/mo |
| Essentials · 5k | $75/mo |
| Essentials · 15k | $180/mo |
| Essentials · 20k | $230/mo |
| Essentials · 25k | $270/mo |
| Standard | $20/mo |
| Standard · 1.5k | $45/mo |
| Standard · 2.5k | $60/mo |
| Standard · 10k | $135/mo |
| Standard · 5k | $100/mo |
| Standard · 15k | $230/mo |
| Standard · 20k | $285/mo |
| Standard · 25k | $310/mo |
| Premium | $350/mo |
| Premium · 1.5k | $350/mo |
| Premium · 2.5k | $350/mo |
| Premium · 10k | $350/mo |
| Premium · 5k | $350/mo |
| Premium · 15k | $465/mo |
| Premium · 20k | $535/mo |
| Premium · 25k | $620/mo |
| Pay As You Go | Contact sales |
Frequently asked
What does HubSpot Marketing Hub lack compared with Mailchimp?
Email templates, A/B testing, SMS marketing — 3 of the 5 compared capabilities.
When were these prices checked?
Mailchimp: 2026-11-01; HubSpot Marketing Hub: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://mailchimp.com/pricing/marketing/ (official_pricing, checked 2026-11-01)
- https://mailchimp.com/pricing/marketing/#content (official_pricing, checked 2026-10-26)
- HubSpot Marketing Hub data last verified 2026-10-28