HubSpot Marketing Hub is 100% cheaper
than Mailchimp
$0/mo (Free Tools) vs Mailchimp Essentials at $13/mo — covering 60% of the 5 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Essentials plan at $13/mo, the cheapest paid plan.
Free Tools: 0 USD/monthly.
Mailchimp costs $13/mo on the Essentials plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 5 compared capabilities.
Capability comparison
HubSpot Marketing Hub covers 60% of the 5 capabilities compared against Mailchimp. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | Mailchimp |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| Email templates | ✗ | ✓ |
| Remove branding | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| SMS marketing | ✗ | ✓ |
What you give up
Capabilities Mailchimp has that HubSpot Marketing Hub lacks.
- Email templates — Start a campaign from a pre-built email template.Missing from HubSpot Marketing Hub.
- SMS marketing — Send marketing messages by text message.Missing from HubSpot Marketing Hub.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Free | Free |
| Essentials | $13/mo |
| Standard | $20/mo |
| Premium | $350/mo |
| Pay As You Go | Contact sales |
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Frequently asked
How much cheaper is HubSpot Marketing Hub than Mailchimp?
100% cheaper in our scenario (single user, monthly billing): $0/mo on Free Tools vs $13/mo on Essentials. That is $156 a year.
What does HubSpot Marketing Hub lack compared with Mailchimp?
Email templates, SMS marketing — 2 of the 5 compared capabilities.
When were these prices checked?
Mailchimp: 2026-09-07; HubSpot Marketing Hub: 2026-09-07 — on the official pricing pages.
Sources & freshness
- https://mailchimp.com/pricing/marketing/ (official_pricing, checked 2026-09-07)
- https://mailchimp.com/pricing/marketing/#content (official_pricing, checked 2026-09-07)
- HubSpot Marketing Hub data last verified 2026-09-07