Mailchimp is 100% cheaper
than Klaviyo
$0/mo (Free) vs Klaviyo Email (1,500 profiles) at $45/mo — covering 23% of the 13 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
single user, monthly billing · USD · prices as observed on official pricing pages.
Email (1,500 profiles) plan at $45/mo, the cheapest paid plan.
Free: 0 USD/monthly.
Klaviyo costs $45/mo on the Email (1,500 profiles) plan at single user, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 13 compared capabilities.
Capability comparison
Mailchimp covers 23% of the 13 capabilities compared against Klaviyo. ✓ native · ◐ via integration · ✗ not found.
| Capability | Mailchimp | Klaviyo |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| Audience segmentation | ✗ | ✓ |
| Email templates | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
| Revenue attribution | ✗ | ✓ |
| Knowledge base / help center | ✗ | ✓ |
| Ticketing | ✗ | ✓ |
| Canned responses / macros | ✗ | ✓ |
| AI agents | ✗ | ✓ |
| Contact management | ✗ | ✓ |
| Push notifications | ✗ | ✓ |
| WhatsApp marketing | ✗ | ✓ |
| AI writing assistant | ✗ | ✓ |
What you give up
Capabilities Klaviyo has that Mailchimp lacks.
- Audience segmentation — Group subscribers into segments for targeted sends.Missing from Mailchimp.
- Revenue attribution — Link revenue back to the marketing source that generated it.Missing from Mailchimp.
- Knowledge base / help center — Publish a self-serve help center for customers.Missing from Mailchimp.
- Ticketing — Track customer requests as tickets through resolution.Missing from Mailchimp.
- Canned responses / macros — Reuse saved reply templates for common questions.Missing from Mailchimp.
- AI agents — Let an AI agent resolve support requests automatically.Missing from Mailchimp.
- Contact management — Store and organize contact records in one place.Missing from Mailchimp.
- Push notifications — Send push notifications alongside email campaigns.Missing from Mailchimp.
- WhatsApp marketing — Send marketing messages over WhatsApp.Missing from Mailchimp.
- AI writing assistant — Get AI help drafting email copy.Missing from Mailchimp.
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free | Free |
| Essentials | $13/mo |
| Standard | $20/mo |
| Premium | $350/mo |
| Pay As You Go | Contact sales |
| Free | Free |
| Enterprise / Professional Services | Contact sales |
| Email (1,500 profiles) | $45/mo |
Share this comparison
For Mailchimp: use the verified claim in your own marketing — card, badge, or link. The numbers stay tied to this evidence page.
Frequently asked
How much cheaper is Mailchimp than Klaviyo?
100% cheaper in our scenario (single user, monthly billing): $0/mo on Free vs $45/mo on Email (1,500 profiles). That is $540 a year.
What does Mailchimp lack compared with Klaviyo?
Audience segmentation, Revenue attribution, Knowledge base / help center, Ticketing, Canned responses / macros, AI agents, Contact management, Push notifications, WhatsApp marketing, AI writing assistant — 10 of the 13 compared capabilities.
When were these prices checked?
Klaviyo: 2026-09-07; Mailchimp: 2026-09-07 — on the official pricing pages.
Sources & freshness
- https://www.klaviyo.com/pricing (official_pricing, checked 2026-09-07)
- https://www.klaviyo.com/pricing#site-content (official_pricing, checked 2026-09-07)
- Mailchimp data last verified 2026-09-07