ActiveCampaign is 35% cheaper
than Klaviyo
$39/mo (Starter · 2.5k) vs Klaviyo Email · 2.5k at $60/mo — covering 71% of the 7 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Email · 2.5k plan at $60/mo, the cheapest paid plan.
Starter · 2.5k: 468 USD/yearly.
Klaviyo costs $60/mo on the Email · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 7 compared capabilities.
Capability comparison
ActiveCampaign covers 71% of the 7 capabilities compared against Klaviyo. ✓ native · ◐ via integration · ✗ not found.
| Capability | ActiveCampaign | Klaviyo |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✗ | ✓ |
| SMS marketing | ✓ | ✓ |
| Push notifications | ✗ | ✓ |
| WhatsApp marketing | ✓ | ✓ |
| AI writing assistant | ✓ | ✓ |
What you give up
Capabilities Klaviyo has that ActiveCampaign lacks.
- Email templates — Start a campaign from a pre-built email template.Missing from ActiveCampaign.
- Push notifications — Send push notifications alongside email campaigns.Missing from ActiveCampaign.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Klaviyo | ActiveCampaign |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $30/moEmail · 1k | $15/mocheaperStarter |
| 2,500 contacts, 10,000 emails/month | $60/moEmail · 2.5k | $39/mocheaperStarter · 2.5k |
| 10,000 contacts, 40,000 emails/month | $150/moEmail · 10k | $149/mocheaperStarter · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Starter | $15/mo (billed yearly) |
| Starter · 2.5k | $39/mo (billed yearly) |
| Starter · 10k | $149/mo (billed yearly) |
| Plus | $49/mo (billed yearly) |
| Plus · 2.5k | $95/mo (billed yearly) |
| Plus · 10k | $189/mo (billed yearly) |
| Pro | $79/mo (billed yearly) |
| Pro · 2.5k | $149/mo (billed yearly) |
| Pro · 10k | $375/mo (billed yearly) |
| Enterprise | $145/mo (billed yearly) |
| Enterprise · 2.5k | $255/mo (billed yearly) |
| Enterprise · 10k | $589/mo (billed yearly) |
| Free | Free |
| Enterprise / Professional Services | Contact sales |
| $20/mo | |
| Email · 1k | $30/mo |
| Email · 2.5k | $60/mo |
| Email · 10k | $150/mo |
Share this comparison
For ActiveCampaign: use the verified claim in your own marketing — card, badge, or link. The numbers stay tied to this evidence page.
Frequently asked
How much cheaper is ActiveCampaign than Klaviyo?
35% cheaper in our scenario (2,500 contacts, 10,000 emails/month, monthly billing): $39/mo on Starter · 2.5k vs $60/mo on Email · 2.5k. That is $252 a year.
What does ActiveCampaign lack compared with Klaviyo?
Email templates, Push notifications — 2 of the 7 compared capabilities.
When were these prices checked?
Klaviyo: 2026-10-28; ActiveCampaign: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.klaviyo.com/pricing (official_pricing, checked 2026-10-28)
- https://www.klaviyo.com/pricing#site-content (official_pricing, checked 2026-10-26)
- ActiveCampaign data last verified 2026-10-28