Cheapest email marketing tool for 5,000 subscribers
Tell us your list. Every email marketing tool we track is priced at its cheapest plan that covers it, from each vendor's own pricing page. Ranked by price only, never paid.
For 5,000 subscribers, 4 emails a month each, the cheapest is Kit: free (up to 10,000 contacts, unlimited emails a month). The cheapest paid plan is Buttondown Standard plan at $29/mo.
Scenario: 5,000 subscribers, 4 emails a month each (20,000 sends), monthly billing. Prices checked between 2026-10-28 and 2026-11-01.
- Free up to 10,000 subscribers: you're at 50%, room for 5,000 moreYou give up: their branding in every email
- Plan up to 5,000 subscribers: you're at 100%, room for 0 moreFrom the next subscriber on: $79/mo, Professional plan (up to 10,000 contacts).You give up: their branding in every email
- Plan up to 5,000 subscribers: you're at 100%, room for 0 moreFrom the next subscriber on: $38/mo, Pro plan (up to 7,500 contacts, 75,000 emails a month).
- Plan up to 20,000 emails a month: you're at 100%, room for 0 moreFrom the next subscriber on: $39/mo, Starter plan (up to 500,000 contacts, 30,000 emails a month).You give up: their branding in every email
- Plan up to 5,000 subscribers: you're at 100%, room for 0 moreFrom the next subscriber on: $55/mo, Standard plan (up to 7,500 contacts, 90,000 emails a month).
- Plan up to 5,000 subscribers: you're at 100%, room for 0 moreFrom the next subscriber on: $64/mo, Pro plan (up to 8,000 contacts).
- Plan up to 5,000 subscribers: you're at 100%, room for 0 moreFrom the next subscriber on: $99/mo, Growth plan (up to 10,000 contacts, unlimited emails a month).
- Plan up to 5,000 subscribers: you're at 100%, room for 0 moreFrom the next subscriber on: $69/mo, Comfort plan (up to 8,000 contacts, 80,000 emails a month).
- Plan up to 5,000 subscribers: you're at 100%, room for 0 moreFrom the next subscriber on: $79/mo, Starter plan (up to 10,000 contacts).
- Plan up to 5,000 subscribers: you're at 100%, room for 0 moreFrom the next subscriber on: $110/mo, Essentials plan (up to 10,000 contacts, 100,000 emails a month).
- Plan up to 5,000 subscribers: you're at 100%, room for 0 moreFrom the next subscriber on: $132/mo, Standard plan (up to 10,000 contacts, 120,000 emails a month).
- Plan up to 5,000 subscribers: you're at 100%, room for 0 moreFrom the next subscriber on: $139/mo, Lite plan (up to 10,000 contacts, unlimited emails a month).You give up: their branding in every email
- 13Starter plan (up to 10,000 contacts, 100,000 emails a month)$149/mo$1,788 a year, billed yearly onlyPlan up to 10,000 subscribers: you're at 50%, room for 5,000 moreYou give up: their branding in every email
- Plan up to 10,000 subscribers: you're at 50%, room for 5,000 more
- 15Marketing Hub Starter plan (up to 10,000 contacts, 50,000 emails a month)$410/mo$4,920 a yearPlan up to 10,000 subscribers: you're at 50%, room for 5,000 more
How the price is worked out
Each tool is priced at its cheapest plan whose stated limits cover your usage. We use only the tiers on the vendor's own pricing page, never a number in between. A free plan counts only when its limits are published and fit. A plan without a published limit for your usage is not guessed: the tool is listed under "can't be priced at this usage" instead. "You give up" comes from the plan each feature starts on, as stated by the vendor; where the vendor doesn't say, we say nothing.