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Cheapest email marketing tool for 25,000 subscribers

Tell us your list. Every email marketing tool we track is priced at its cheapest plan that covers it, from each vendor's own pricing page. Ranked by price only, never paid.

Everyone you can email, also the inactive ones: vendors count them all.
A weekly newsletter is 4.
Billing

For 25,000 subscribers, 4 emails a month each, the cheapest is Brevo: Starter plan at $82/mo.

Scenario: 25,000 subscribers, 4 emails a month each (100,000 sends), monthly billing. Prices checked between 2026-10-28 and 2026-11-01.

  1. 1
    Starter plan (up to 500,000 contacts, 100,000 emails a month)
    $82/mo
    $984 a year
    Plan up to 100,000 emails a month: you're at 100%, room for 0 moreFrom the next subscriber on: $179/mo, Standard plan (up to 500,000 contacts, 150,000 emails a month).You give up: their branding in every email
    Price source, checked 2026-11-01Visit Brevo ↗
  2. 2
    Pro plan (up to 25,000 contacts, 250,000 emails a month)
    $94.50/mo
    $1,134 a year
    Plan up to 25,000 subscribers: you're at 100%, room for 0 moreOne more subscriber and no plan with a stated limit covers you.
    Price source, checked 2026-11-01Visit EmailOctopus ↗
  3. 3
    Standard plan (up to 25,000 contacts, 300,000 emails a month)
    $149/mo
    $1,788 a year
    Plan up to 25,000 subscribers: you're at 100%, room for 0 moreOne more subscriber and no plan with a stated limit covers you.
    Price source, checked 2026-11-01Visit Sender ↗
  4. 4
    Pro plan (up to 25,000 contacts)
    $160/mo
    $1,920 a year
    Plan up to 25,000 subscribers: you're at 100%, room for 0 moreOne more subscriber and no plan with a stated limit covers you.
    Price source, checked 2026-11-01Visit Moosend ↗
  5. 5
    Starter plan (up to 25,000 contacts)
    $174/mo
    $2,088 a year
    Plan up to 25,000 subscribers: you're at 100%, room for 0 moreOne more subscriber and no plan with a stated limit covers you.
    Price source, checked 2026-11-01Visit GetResponse ↗
  6. 6
    Comfort plan (up to 25,000 contacts, 250,000 emails a month)
    $179/mo
    $2,148 a year
    Plan up to 25,000 subscribers: you're at 100%, room for 0 moreOne more subscriber and no plan with a stated limit covers you.
    Price source, checked 2026-11-01Visit MailerLite ↗
  7. 7
    Lite plan (up to 25,000 contacts, unlimited emails a month)
    $199/mo
    $2,388 a year
    Plan up to 25,000 subscribers: you're at 100%, room for 0 moreOne more subscriber and no plan with a stated limit covers you.You give up: their branding in every email
    Price source, checked 2026-11-01Visit beehiiv ↗
  8. 8
    Growth plan (up to 25,000 contacts, unlimited emails a month)
    $199/mo
    $2,388 a year
    Plan up to 25,000 subscribers: you're at 100%, room for 0 moreOne more subscriber and no plan with a stated limit covers you.
    Price source, checked 2026-11-01Visit Loops ↗
  9. 9
    Advanced plan (up to 40,000 contacts)
    $239/mo
    $2,868 a year
    Plan up to 40,000 subscribers: you're at 63%, room for 15,000 more
    Price source, checked 2026-11-01Visit Buttondown ↗
  10. 10
    Essentials plan (up to 25,000 contacts, 250,000 emails a month)
    $270/mo
    $3,240 a year
    Plan up to 25,000 subscribers: you're at 100%, room for 0 moreOne more subscriber and no plan with a stated limit covers you.
    Price source, checked 2026-11-01Visit Mailchimp ↗
  11. 11
    Standard plan (up to 25,000 contacts, 300,000 emails a month)
    $282/mo
    $3,384 a year
    Plan up to 25,000 subscribers: you're at 100%, room for 0 moreOne more subscriber and no plan with a stated limit covers you.
    Price source, checked 2026-11-01Visit Omnisend ↗

Can't be priced at this usage

  • ActiveCampaign: no plan with a stated limit covers this usage
  • HubSpot Marketing Hub: no plan with a stated limit covers this usage
  • Kit: no plan with a stated limit covers this usage
  • Klaviyo: no plan with a stated limit covers this usage
Must-haves (optional)

Tick only what you can't do without. Tools that lack it drop out of the results.

How the price is worked out

Each tool is priced at its cheapest plan whose stated limits cover your usage. We use only the tiers on the vendor's own pricing page, never a number in between. A free plan counts only when its limits are published and fit. A plan without a published limit for your usage is not guessed: the tool is listed under "can't be priced at this usage" instead. "You give up" comes from the plan each feature starts on, as stated by the vendor; where the vendor doesn't say, we say nothing.

Compare every email marketing tool

Cheapest email marketing tool for 25,000 subscribers: prices from every vendor | CheapestAlternative