ActiveCampaign is an alternative
to Sender
$39/mo (Starter · 2.5k) vs Sender Standard · 2.5k at $27/mo — covering 36% of the 10 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Standard · 2.5k plan at $27/mo, the cheapest paid plan.
Starter · 2.5k: 468 USD/yearly.
Sender costs $27/mo on the Standard · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. ActiveCampaign costs $39/mo (Starter · 2.5k plan), which is not cheaper than Sender Standard · 2.5k at $27/mo in this scenario.
Capability comparison
ActiveCampaign covers 36% of the 10 capabilities compared against Sender. ✓ native · ◐ via integration · ✗ not found.
| Capability | ActiveCampaign | Sender |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| A/B testing | ✗ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✗ | ✓ |
| Landing pages | ↑ Enterprise | ✓ |
| SMS marketing | ✓ | ✓ |
| Transactional email API | ✓ | ✓ |
| Remove branding | ✗ | ✓ |
| Signup forms & popups | ✗ | ✓ |
| SSO (SAML) | ↑ Enterprise | ✓ |
What you give up
Capabilities Sender has that ActiveCampaign lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from ActiveCampaign.
- Email templates — Start a campaign from a pre-built email template.Missing from ActiveCampaign.
- Landing pages — Build landing pages to pair with email campaigns.Missing from ActiveCampaign.
- Remove branding — Remove the provider's branding from sent emails.Missing from ActiveCampaign.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from ActiveCampaign.
- SSO (SAML) — Sign in through your company's SAML SSO.Missing from ActiveCampaign.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Sender | ActiveCampaign |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $15/moStandard | $15/mosame priceStarter |
| 2,500 contacts, 10,000 emails/month | $27/moStandard · 2.5k | $39/mocosts moreStarter · 2.5k |
| 10,000 contacts, 40,000 emails/month | $29/moPay as you go · credits | $149/mocosts moreStarter · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Starter | $15/mo (billed yearly) |
| Starter · 2.5k | $39/mo (billed yearly) |
| Starter · 10k | $149/mo (billed yearly) |
| Plus | $49/mo (billed yearly) |
| Plus · 2.5k | $95/mo (billed yearly) |
| Plus · 10k | $189/mo (billed yearly) |
| Pro | $79/mo (billed yearly) |
| Pro · 2.5k | $149/mo (billed yearly) |
| Pro · 10k | $375/mo (billed yearly) |
| Enterprise | $145/mo (billed yearly) |
| Enterprise · 2.5k | $255/mo (billed yearly) |
| Enterprise · 10k | $589/mo (billed yearly) |
| Free Forever | Free |
| Standard | $15/mo |
| Standard · 2.5k | $27/mo |
| Standard · 10k | $69/mo |
| Professional | $20/mo |
| Professional · 2.5k | $44/mo |
| Professional · 10k | $127/mo |
| Enterprise | Contact sales |
| Pay as you go (credits) | $29/mo |
Frequently asked
What does ActiveCampaign lack compared with Sender?
A/B testing, Email templates, Landing pages, Remove branding, Dedicated IP, Signup forms & popups, SSO (SAML) — 7 of the 10 compared capabilities.
When were these prices checked?
Sender: 2026-10-28; ActiveCampaign: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.sender.net/pricing/ (official_pricing, checked 2026-10-28)
- https://www.sender.net/pricing/# (official_pricing, checked 2026-10-26)
- ActiveCampaign data last verified 2026-10-28