Kit is 100% cheaper
than Loops
$0/mo (Newsletter) vs Loops Growth at $49/mo — covering 50% of the 6 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Growth plan at $49/mo, the cheapest paid plan.
Newsletter: 0 USD/monthly.
Loops costs $49/mo on the Growth plan at 2,500 contacts, 10,000 emails/month, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 6 compared capabilities.
Capability comparison
Kit covers 50% of the 6 capabilities compared against Loops. ✓ native · ◐ via integration · ✗ not found.
| Capability | Kit | Loops |
|---|---|---|
| Transactional email API | ✗ | ✓ |
| Remove branding | ↑ Creator | ✓ |
| Marketing automation | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✓ | ✓ |
| Signup forms & popups | ✗ | ✓ |
What you give up
Capabilities Loops has that Kit lacks.
- Transactional email API — Send transactional emails programmatically via an API.Missing from Kit.
- Remove branding — Remove the provider's branding from sent emails.Missing from Kit.
- Signup forms & popups — Collect new subscribers with signup forms and popups.Missing from Kit.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Loops | Kit |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $49/moGrowth | $0/mocheaperNewsletter |
| 2,500 contacts, 10,000 emails/month | $49/moGrowth | $0/mocheaperNewsletter |
| 10,000 contacts, 40,000 emails/month | $99/moGrowth · 10k | $0/mocheaperNewsletter |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Newsletter | Free |
| Creator | $39/mo |
| Creator · 3k | $59/mo |
| Creator · 10k | $139/mo |
| Pro | $79/mo |
| Pro · 3k | $99/mo |
| Pro · 10k | $189/mo |
| Free (Early Stage Plan) | Free |
| Growth | $49/mo |
| Growth · 10k | $99/mo |
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Frequently asked
How much cheaper is Kit than Loops?
100% cheaper in our scenario (2,500 contacts, 10,000 emails/month, monthly billing): $0/mo on Newsletter vs $49/mo on Growth. That is $588 a year.
What does Kit lack compared with Loops?
Transactional email API, Remove branding, Signup forms & popups — 3 of the 6 compared capabilities.
When were these prices checked?
Loops: 2026-10-28; Kit: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://loops.so/pricing (official_pricing, checked 2026-10-28)
- https://loops.so/ (feature_page, checked 2026-10-26)
- Kit data last verified 2026-10-28