HubSpot Marketing Hub is an alternative
to Kit
$120/mo (Marketing Hub Starter · 3k) vs Kit Creator · 3k at $59/mo — covering 33% of the 12 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Creator · 3k plan at $59/mo, the cheapest paid plan.
Marketing Hub Starter · 3k: 120 USD/monthly.
Kit costs $59/mo on the Creator · 3k plan at 2,500 contacts, 10,000 emails/month, monthly billing. HubSpot Marketing Hub costs $120/mo (Marketing Hub Starter · 3k plan), which is not cheaper than Kit Creator · 3k at $59/mo in this scenario.
Capability comparison
HubSpot Marketing Hub covers 33% of the 12 capabilities compared against Kit. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | Kit |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| A/B testing | ↑ Marketing Hub Enterprise | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✗ | ✓ |
| Landing pages | ✓ | ✓ |
| SMS marketing | ✗ | ✓ |
| Remove branding | ✓ | ✓ |
| Paid subscriptions | ✗ | ✓ |
| Custom sending/tracking domain | ✗ | ✓ |
| Send-time optimization | ✗ | ✓ |
| Ads & sponsorship monetization | ✗ | ✓ |
| Referral program | ✗ | ✓ |
What you give up
Capabilities Kit has that HubSpot Marketing Hub lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from HubSpot Marketing Hub.
- Email templates — Start a campaign from a pre-built email template.Missing from HubSpot Marketing Hub.
- SMS marketing — Send marketing messages by text message.Missing from HubSpot Marketing Hub.
- Paid subscriptions — Sell paid subscriptions to your email list.Missing from HubSpot Marketing Hub.
- Custom sending/tracking domain — Send and track email from your own domain.Missing from HubSpot Marketing Hub.
- Send-time optimization — Automatically send each email at the recipient's best time to open it.Missing from HubSpot Marketing Hub.
- Ads & sponsorship monetization — Monetize a newsletter through ads or sponsorships.Missing from HubSpot Marketing Hub.
- Referral program — Run a referral program that rewards subscribers for sharing.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Kit | HubSpot Marketing Hub |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $39/moCreator | $20/mocheaperMarketing Hub Starter |
| 2,500 contacts, 10,000 emails/month | $59/moCreator · 3k | $120/mocosts moreMarketing Hub Starter · 3k |
| 10,000 contacts, 40,000 emails/month | $139/moCreator · 10k | $410/mocosts moreMarketing Hub Starter · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Newsletter | Free |
| Creator | $39/mo |
| Creator · 3k | $59/mo |
| Creator · 10k | $139/mo |
| Pro | $79/mo |
| Pro · 3k | $99/mo |
| Pro · 10k | $189/mo |
Frequently asked
What does HubSpot Marketing Hub lack compared with Kit?
A/B testing, Email templates, SMS marketing, Paid subscriptions, Custom sending/tracking domain, Send-time optimization, Ads & sponsorship monetization, Referral program — 8 of the 12 compared capabilities.
When were these prices checked?
Kit: 2026-10-28; HubSpot Marketing Hub: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://kit.com/pricing (official_pricing, checked 2026-10-28)
- HubSpot Marketing Hub data last verified 2026-10-28