HubSpot Marketing Hub is 31% cheaper
than Insightly
$100/mo (Marketing Hub Starter) vs Insightly CRM Plus at $145/mo for 5 seats ($29/seat) — covering 27% of the 30 compared capabilities.
Same job. Way less money.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
5 seats, monthly billing · USD · prices as observed on official pricing pages.
CRM Plus plan at $145/mo ($29/seat × 5 seats), the cheapest paid plan.
Marketing Hub Starter: 20 USD/monthly; 4 extra seat(s) × 20 USD.
Insightly costs $145/mo on the CRM Plus plan at 5 seats, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 30 compared capabilities.
Capability comparison
HubSpot Marketing Hub covers 27% of the 30 capabilities compared against Insightly. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | Insightly |
|---|---|---|
| Contact management | ✓ | ✓ |
| Sales pipeline management | ✗ | ✓ |
| Lead management | ✓ | ✓ |
| Email sync & tracking | ✗ | ✓ |
| Sales automation & sequences | ✗ | ✓ |
| AI sales assistant | ✓ | ✓ |
| Reports & forecasting | ✓ | ✓ |
| Custom fields | ✗ | ✓ |
| Mobile CRM app | ✗ | ✓ |
| Permissions & security controls | ✗ | ✓ |
| API access | ✗ | ✓ |
| Workflow automations | ✗ | ✓ |
| SSO & SCIM provisioning | ✗ | ✓ |
| Marketing automation | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✗ | ✓ |
| Landing pages | ✓ | ✓ |
| Ticketing | ✗ | ✓ |
| Knowledge base / help center | ✗ | ✓ |
| SLA management | ✗ | ✓ |
| Canned responses / macros | ✗ | ✓ |
| CSAT surveys | ✗ | ✓ |
| Routing & assignment | ✗ | ✓ |
| Support automations | ✗ | ✓ |
| Multi-step workflows | ✗ | ✓ |
| Custom code steps | ✗ | ✓ |
| Custom app connectors | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| Event tracking | ✗ | ✓ |
What you give up
Capabilities Insightly has that HubSpot Marketing Hub lacks.
- Sales pipeline management — Track deals through customizable pipeline stages.Missing from HubSpot Marketing Hub.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from HubSpot Marketing Hub.
- Sales automation & sequences — Automate outreach sequences and follow-up tasks.Missing from HubSpot Marketing Hub.
- Custom fields — Add custom fields to records to track your own data.Missing from HubSpot Marketing Hub.
- Mobile CRM app — Access the CRM from a mobile app.Missing from HubSpot Marketing Hub.
- Permissions & security controls — Control what each team member can see and edit.Missing from HubSpot Marketing Hub.
- API access — Access and update project data programmatically via an API.Missing from HubSpot Marketing Hub.
- Workflow automations — Automate repetitive workflow steps.Missing from HubSpot Marketing Hub.
- SSO & SCIM provisioning — Sign in through your company's SSO with SCIM provisioning.Missing from HubSpot Marketing Hub.
- Email templates — Start a campaign from a pre-built email template.Missing from HubSpot Marketing Hub.
- Ticketing — Track customer requests as tickets through resolution.Missing from HubSpot Marketing Hub.
- Knowledge base / help center — Publish a self-serve help center for customers.Missing from HubSpot Marketing Hub.
- SLA management — Set and track response-time targets for tickets.Missing from HubSpot Marketing Hub.
- Canned responses / macros — Reuse saved reply templates for common questions.Missing from HubSpot Marketing Hub.
- CSAT surveys — Survey customers on satisfaction after a support interaction.Missing from HubSpot Marketing Hub.
- Routing & assignment — Automatically route tickets to the right agent or team.Missing from HubSpot Marketing Hub.
- Support automations — Automate routine support tasks like tagging or follow-ups.Missing from HubSpot Marketing Hub.
- Multi-step workflows — Chain multiple steps together into one automated workflow.Missing from HubSpot Marketing Hub.
- Custom code steps — Add a custom code step within an automated workflow.Missing from HubSpot Marketing Hub.
- Custom app connectors — Build a connector for an app not natively supported.Missing from HubSpot Marketing Hub.
- Webhooks — Send form submissions to other tools automatically as they arrive.Missing from HubSpot Marketing Hub.
- Event tracking — Track specific user actions like clicks or sign-ups.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Scenario | Insightly | HubSpot Marketing Hub |
|---|---|---|
| 3 seats | $87/mo | $60/mo (Marketing Hub Starter) |
| 10 seats | $290/mo | $200/mo (Marketing Hub Starter) |
| 25 seats | $725/mo | $500/mo (Marketing Hub Starter) |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| CRM Plus | $29/seat/mo (billed yearly) |
| CRM Professional | $49/seat/mo (billed yearly) |
| CRM Enterprise | $99/seat/mo (billed yearly) |
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Frequently asked
How much cheaper is HubSpot Marketing Hub than Insightly?
31% cheaper in our scenario (5 seats, monthly billing): $100/mo on Marketing Hub Starter vs $145/mo on CRM Plus. That is $540 a year.
What does HubSpot Marketing Hub lack compared with Insightly?
Sales pipeline management, Email sync & tracking, Sales automation & sequences, Custom fields, Mobile CRM app, Permissions & security controls, API access, Workflow automations, SSO & SCIM provisioning, Email templates, Ticketing, Knowledge base / help center, SLA management, Canned responses / macros, CSAT surveys, Routing & assignment, Support automations, Multi-step workflows, Custom code steps, Custom app connectors, Webhooks, Event tracking — 22 of the 30 compared capabilities.
When were these prices checked?
Insightly: 2026-08-26; HubSpot Marketing Hub: 2026-09-07 — on the official pricing pages.
Sources & freshness
- https://www.insightly.com/pricing/ (official_pricing, checked 2026-08-26)
- HubSpot Marketing Hub data last verified 2026-09-07