HubSpot Marketing Hub is cheaper, but covers only 3 of 8 compared capabilities
$100/mo (Marketing Hub Starter) vs Insightly CRM Plus at $145/mo for 5 seats ($29/seat) — covering 38% of the 8 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
5 seats, monthly billing · USD · prices as observed on official pricing pages.
CRM Plus plan at $145/mo ($29/seat × 5 seats), the cheapest paid plan.
Marketing Hub Starter: 20 USD/monthly; 4 extra seat(s) × 20 USD.
Insightly costs $145/mo on the CRM Plus plan at 5 seats, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 8 compared capabilities.
Capability comparison
HubSpot Marketing Hub covers 38% of the 8 capabilities compared against Insightly. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | Insightly |
|---|---|---|
| Contact management | ✓ | ✓ |
| Sales pipeline management | ✗ | ✓ |
| Lead management | ✓ | ✓ |
| Email sync & tracking | ✗ | ✓ |
| Reports & forecasting | ✓ | ✓ |
| Custom fields | ✗ | ✓ |
| Mobile CRM app | ✗ | ✓ |
| Permissions & security controls | ✗ | ✓ |
What you give up
Capabilities Insightly has that HubSpot Marketing Hub lacks.
- Sales pipeline management — Track deals through customizable pipeline stages.Missing from HubSpot Marketing Hub.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from HubSpot Marketing Hub.
- Custom fields — Add custom fields to records to track your own data.Missing from HubSpot Marketing Hub.
- Mobile CRM app — Access the CRM from a mobile app.Missing from HubSpot Marketing Hub.
- Permissions & security controls — Control what each team member can see and edit.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Insightly | HubSpot Marketing Hub |
|---|---|---|
| 3 seats | $87/moCRM Plus | $60/mocheaperMarketing Hub Starter |
| 10 seats | $290/moCRM Plus | $200/mocheaperMarketing Hub Starter |
| 25 seats | $725/moCRM Plus | $500/mocheaperMarketing Hub Starter |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| CRM Plus | $29/seat/mo (billed yearly) |
| CRM Professional | $49/seat/mo (billed yearly) |
| CRM Enterprise | $99/seat/mo (billed yearly) |
Share this comparison
For HubSpot Marketing Hub: use the verified claim in your own marketing — card, badge, or link. The numbers stay tied to this evidence page.
Frequently asked
How much cheaper is HubSpot Marketing Hub than Insightly?
31% cheaper in our scenario (5 seats, monthly billing): $100/mo on Marketing Hub Starter vs $145/mo on CRM Plus. That is $540 a year. But it covers only 3 of 8 compared capabilities, so it isn't a like-for-like replacement.
What does HubSpot Marketing Hub lack compared with Insightly?
Sales pipeline management, Email sync & tracking, Custom fields, Mobile CRM app, Permissions & security controls — 5 of the 8 compared capabilities.
When were these prices checked?
Insightly: 2026-08-26; HubSpot Marketing Hub: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.insightly.com/pricing/ (official_pricing, checked 2026-08-26)
- HubSpot Marketing Hub data last verified 2026-10-28