HubSpot Marketing Hub is an alternative
to beehiiv
$120/mo (Marketing Hub Starter · 3k) vs beehiiv Lite · 2.5k at $79/mo — covering 19% of the 13 compared capabilities.
Same job. Compare the fees.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
2,500 contacts, 10,000 emails/month, monthly billing · USD · prices as observed on official pricing pages.
Lite · 2.5k plan at $79/mo, the cheapest paid plan.
Marketing Hub Starter · 3k: 120 USD/monthly.
beehiiv costs $79/mo on the Lite · 2.5k plan at 2,500 contacts, 10,000 emails/month, monthly billing. HubSpot Marketing Hub costs $120/mo (Marketing Hub Starter · 3k plan), which is not cheaper than beehiiv Lite · 2.5k at $79/mo in this scenario.
Capability comparison
HubSpot Marketing Hub covers 19% of the 13 capabilities compared against beehiiv. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | beehiiv |
|---|---|---|
| Marketing automation | ✓ | ✓ |
| A/B testing | ↑ Marketing Hub Enterprise | ✓ |
| Audience segmentation | ✓ | ✓ |
| Email templates | ✗ | ✓ |
| Paid subscriptions | ✗ | ✓ |
| SSO (SAML) | ✗ | ✓ |
| Referral program | ✗ | ✓ |
| Ads & sponsorship monetization | ✗ | ✓ |
| Digital product sales | ✗ | ✓ |
| AI writing assistant | ✗ | ✓ |
| Custom sending/tracking domain | ✗ | ✓ |
| Website builder | ✗ | ✓ |
| Webinars | ✗ | ✓ |
What you give up
Capabilities beehiiv has that HubSpot Marketing Hub lacks.
- A/B testing — Test variations of an email to see which performs better.Missing from HubSpot Marketing Hub.
- Email templates — Start a campaign from a pre-built email template.Missing from HubSpot Marketing Hub.
- Paid subscriptions — Sell paid subscriptions to your email list.Missing from HubSpot Marketing Hub.
- SSO (SAML) — Sign in through your company's SAML SSO.Missing from HubSpot Marketing Hub.
- Referral program — Run a referral program that rewards subscribers for sharing.Missing from HubSpot Marketing Hub.
- Ads & sponsorship monetization — Monetize a newsletter through ads or sponsorships.Missing from HubSpot Marketing Hub.
- Digital product sales — Sell digital products directly to your email list.Missing from HubSpot Marketing Hub.
- AI writing assistant — Get AI help drafting email copy.Missing from HubSpot Marketing Hub.
- Custom sending/tracking domain — Send and track email from your own domain.Missing from HubSpot Marketing Hub.
- Website builder — Build a website using the same platform as your email campaigns.Missing from HubSpot Marketing Hub.
- Webinars — Host webinars from within the platform.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | beehiiv | HubSpot Marketing Hub |
|---|---|---|
| 1,000 contacts, 4,000 emails/month | $59/moLite | $20/mocheaperMarketing Hub Starter |
| 2,500 contacts, 10,000 emails/month | $79/moLite · 2.5k | $120/mocosts moreMarketing Hub Starter · 3k |
| 10,000 contacts, 40,000 emails/month | $139/moLite · 10k | $410/mocosts moreMarketing Hub Starter · 10k |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Free | Free |
| Lite | $59/mo |
| Lite · 2.5k | $79/mo |
| Lite · 10k | $139/mo |
| Pro | $109/mo |
| Pro · 2.5k | $149/mo |
| Pro · 10k | $239/mo |
| Enterprise | Contact sales |
Frequently asked
What does HubSpot Marketing Hub lack compared with beehiiv?
A/B testing, Email templates, Transactional email API, Dedicated IP, Paid subscriptions, SSO (SAML), Referral program, Ads & sponsorship monetization, Digital product sales, AI writing assistant, Custom sending/tracking domain, Website builder, Webinars — 13 of the 13 compared capabilities.
When were these prices checked?
beehiiv: 2026-10-29; HubSpot Marketing Hub: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.beehiiv.com/pricing (official_pricing, checked 2026-10-29)
- HubSpot Marketing Hub data last verified 2026-10-28