HubSpot Marketing Hub is cheaper, but covers only 3 of 8 compared capabilities
$100/mo (Marketing Hub Starter) vs Attio Plus at $220/mo for 5 seats ($44/seat) — covering 38% of the 8 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
5 seats, monthly billing · USD · prices as observed on official pricing pages.
Plus plan at $220/mo ($44/seat × 5 seats), the cheapest paid plan.
Marketing Hub Starter: 20 USD/monthly; 4 extra seat(s) × 20 USD.
Attio costs $220/mo on the Plus plan at 5 seats, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 8 compared capabilities.
Capability comparison
HubSpot Marketing Hub covers 38% of the 8 capabilities compared against Attio. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | Attio |
|---|---|---|
| Contact management | ✓ | ✓ |
| Sales pipeline management | ✗ | ✓ |
| Email sync & tracking | ✗ | ✓ |
| AI sales assistant | ✓ | ✓ |
| Reports & forecasting | ✓ | ✓ |
| Custom fields | ✗ | ✓ |
| Mobile CRM app | ✗ | ✓ |
| Permissions & security controls | ✗ | ✓ |
What you give up
Capabilities Attio has that HubSpot Marketing Hub lacks.
- Sales pipeline management — Track deals through customizable pipeline stages.Missing from HubSpot Marketing Hub.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from HubSpot Marketing Hub.
- Custom fields — Add custom fields to records to track your own data.Missing from HubSpot Marketing Hub.
- Mobile CRM app — Access the CRM from a mobile app.Missing from HubSpot Marketing Hub.
- Permissions & security controls — Control what each team member can see and edit.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Attio | HubSpot Marketing Hub |
|---|---|---|
| 3 seats | $132/moPlus | $60/mocheaperMarketing Hub Starter |
| 10 seats | $440/moPlus | $200/mocheaperMarketing Hub Starter |
| 25 seats | $2475/moPro | $500/mocheaperMarketing Hub Starter |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Free | Free |
| Plus | $44/seat/mo |
| Pro | $99/seat/mo |
| Enterprise | Contact sales |
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Frequently asked
How much cheaper is HubSpot Marketing Hub than Attio?
55% cheaper in our scenario (5 seats, monthly billing): $100/mo on Marketing Hub Starter vs $220/mo on Plus. That is $1440 a year. But it covers only 3 of 8 compared capabilities, so it isn't a like-for-like replacement.
What does HubSpot Marketing Hub lack compared with Attio?
Sales pipeline management, Email sync & tracking, Custom fields, Mobile CRM app, Permissions & security controls — 5 of the 8 compared capabilities.
When were these prices checked?
Attio: 2026-10-26; HubSpot Marketing Hub: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://attio.com/pricing (official_pricing, checked 2026-10-26)
- HubSpot Marketing Hub data last verified 2026-10-28