Cheapest email marketing for a small business

A small business emailing 2,500 subscribers four times a month, with automations, signup forms for its website, and no email-tool branding in the emails its customers get. Every tool we track is priced at its cheapest plan that does all three at that list size, from each vendor's own pricing page. Ranked by price only, never paid.

Scenario: 2,500 subscribers, 4 emails a month each (10,000 sends), monthly billing, must have Marketing automation, Signup forms & popups, Remove branding. Prices checked between 2026-11-01 and 2026-11-04.

1. 1

   Sender

   Standard plan (up to 2,500 contacts, 30,000 emails a month)

   $27/mo

   $324 a year
   Price source, checked 2026-11-02
2. 2

   GetResponse

   Starter plan (up to 2,500 contacts)

   $29/mo

   $348 a year
   Price source, checked 2026-11-02
3. 3

   MailerLite

   Comfort plan (up to 2,500 contacts, 25,000 emails a month)

   $33/mo

   $396 a year
   Price source, checked 2026-11-04
4. 4

   Omnisend

   Standard plan (up to 2,500 contacts, 30,000 emails a month)

   $44/mo

   $528 a year
   Price source, checked 2026-11-04
5. 5

   Loops

   Growth plan (up to 5,000 contacts, unlimited emails a month)

   $49/mo

   $588 a year
   Price source, checked 2026-11-02