HubSpot Marketing Hub is cheaper, but covers only 2 of 5 compared capabilities
$100/mo (Marketing Hub Starter) vs folk Standard at $150/mo for 5 seats ($30/seat) — covering 40% of the 5 compared capabilities.
Cheaper. Not the same job.
Comparison scenario
Every cheaper-than claim is tied to a defined scenario — never a bare list price.
5 seats, monthly billing · USD · prices as observed on official pricing pages.
Standard plan at $150/mo ($30/seat × 5 seats), the cheapest paid plan.
Marketing Hub Starter: 20 USD/monthly; 4 extra seat(s) × 20 USD.
folk costs $150/mo on the Standard plan at 5 seats, monthly billing. We found 1 assessed alternative that is cheaper in this scenario; 0 of them cover at least 75% of the 5 compared capabilities.
Capability comparison
HubSpot Marketing Hub covers 40% of the 5 capabilities compared against folk. ✓ native · ◐ via integration · ✗ not found.
| Capability | HubSpot Marketing Hub | folk |
|---|---|---|
| Contact management | ✓ | ✓ |
| Sales pipeline management | ✗ | ✓ |
| Email sync & tracking | ✗ | ✓ |
| AI sales assistant | ✓ | ✓ |
| Mobile CRM app | ✗ | ✓ |
What you give up
Capabilities folk has that HubSpot Marketing Hub lacks.
- Sales pipeline management — Track deals through customizable pipeline stages.Missing from HubSpot Marketing Hub.
- Email sync & tracking — Sync email conversations and track opens with contacts.Missing from HubSpot Marketing Hub.
- Mobile CRM app — Access the CRM from a mobile app.Missing from HubSpot Marketing Hub.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | folk | HubSpot Marketing Hub |
|---|---|---|
| 3 seats | $90/moStandard | $60/mocheaperMarketing Hub Starter |
| 10 seats | $300/moStandard | $200/mocheaperMarketing Hub Starter |
| 25 seats | $750/moStandard | $500/mocheaperMarketing Hub Starter |
Plans & pricing, side by side
Advertised prices in USD as observed on the official pricing pages — per-seat and transaction-fee plans are marked.
| Free Tools | Free |
| Marketing Hub Starter | $20/seat/mo |
| Marketing Hub Starter · 3k | $120/seat/mo |
| Marketing Hub Starter · 10k | $410/seat/mo |
| Marketing Hub Professional | $890/mo |
| Marketing Hub Professional · 7k | $1140/mo |
| Marketing Hub Professional · 12k | $1390/mo |
| Marketing Hub Enterprise | $3600/mo (billed yearly) |
| Standard | $30/seat/mo |
| Premium | $60/seat/mo |
| Enterprise | $100/seat/mo |
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Frequently asked
How much cheaper is HubSpot Marketing Hub than folk?
33% cheaper in our scenario (5 seats, monthly billing): $100/mo on Marketing Hub Starter vs $150/mo on Standard. That is $600 a year. But it covers only 2 of 5 compared capabilities, so it isn't a like-for-like replacement.
What does HubSpot Marketing Hub lack compared with folk?
Sales pipeline management, Email sync & tracking, Mobile CRM app — 3 of the 5 compared capabilities.
When were these prices checked?
folk: 2026-10-26; HubSpot Marketing Hub: 2026-10-28 — on the official pricing pages.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources & freshness
- https://www.folk.app/pricing (official_pricing, checked 2026-10-26)
- https://www.folk.app/pricing# (official_pricing, checked 2026-10-26)
- HubSpot Marketing Hub data last verified 2026-10-28