Umami
Web Analytics · umami.is
Umami is a privacy-focused, open-source web analytics platform — self-host it for free or use Umami Cloud with usage-based pricing.
Switching to Matomo saves $240 / year and covers 100% of the compared capabilities.
Find my alternative
Way less money.
Top Umami alternatives
We compared 14 products and found 12 cheaper alternatives · vs Umami Pro at $20/mo · scenario: single user, monthly billing, USD.
Umami’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
Umami costs $20/mo on the Pro plan at single user, monthly billing. We found 12 assessed alternatives that are cheaper in this scenario; 11 of them cover at least 75% of the 4 compared capabilities. The cheapest option that covers everything we compared is Matomo at $0/mo (On-Premise Community plan), 100% less. Umami's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
TOP PICK Pirsch Analytics Standard plan | 100% | $6/mo how? ⓘ | $168 / year 70% cheaper | |
Plausible Analytics Starter plan | 100% | $9/mo how? ⓘ | $132 / year 55% cheaper | |
DataFast Starter plan · missing: Privacy-focused analytics | 75% | $9/mo how? ⓘ | $132 / year 55% cheaper | |
Seline Analytics Pro plan | 100% | $14/mo how? ⓘ | $72 / year 30% cheaper | |
Fathom Analytics Base plan | 100% | $15/mo how? ⓘ | $60 / year 25% cheaper |
Which Umami alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best full coverage
- Matomo — $0/mo (On-Premise Community plan) · covers 100%
- Best free plan
- Matomo — $0/mo (On-Premise Community plan) · covers 100%
- Best open source or self-hosted
- Matomo — $0/mo (On-Premise Community plan) · covers 100%
- Best paid drop-in
- Pirsch Analytics — $6/mo (Standard plan) · covers 100%
- Need privacy-focused analytics, event tracking, pageview analytics or analytics API?
- Matomo — from $0/mo (On-Premise Community plan)
What you give up
Capabilities Umami has that the top alternatives lack.
- Privacy-focused analytics — Track visitors without using personally identifying data.Missing from PostHog, Mixpanel.
- Analytics API — Pull analytics data programmatically via an API.Missing from Simple Analytics.
Feature comparison
Umami vs the top alternatives, on the 4 compared capabilities.
| Capability | Umami | Matomo | Simple Analytics | PostHog | Mixpanel |
|---|---|---|---|---|---|
| Privacy-focused analytics | ✓ | ✓ | ✓ | ✗ | ✗ |
| Event tracking | ✓ | ✓ | ✓ | ✓ | ✓ |
| Pageview analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
| Analytics API from Pro | ✓ | ✓ | ✗ | ✓ | ✓ |
| Scenario price cheapest qualifying plan | $20/mo Pro | $0/mo On-Premise Community | $0/mo Free | $0/mo Free | $0/mo Free |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Umami covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Privacy-focused analytics
- ✓ Event tracking
- ✓ Pageview analytics
- ✓ Analytics API — from Pro
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://umami.is/pricing (official_pricing, checked 2026-09-07)
Frequently asked
How much does Umami cost?
Umami's Pro plan costs $20/mo in our scenario (single user, monthly billing). A free plan exists.
Is there a free Umami alternative?
Yes. Matomo has a free plan that covers 100% of the 4 capabilities we compared against Umami.
What is the cheapest Umami alternative?
In our scenario (single user, monthly billing), Matomo is the cheapest assessed alternative at $0/mo (On-Premise Community plan).
What is the cheapest Umami alternative with Privacy-focused analytics?
Matomo covers Privacy-focused analytics and costs $0/mo (On-Premise Community plan) in our scenario.
Does Umami have a free plan?
Yes. Umami's free plan exists; its limits are not stated on the pricing page.
When were these prices checked?
Between 2026-08-25 and 2026-09-07, on the vendors' official pricing pages.