Google Analytics
Web Analytics · marketingplatform.google.com
Google Analytics is a free web and app analytics tool that helps businesses understand how customers interact with their sites and apps across devices and platforms.
We only list alternatives we can defend with sourced pricing data.
Top Google Analytics alternatives
We compared 14 products and found 14 alternatives · Google Analytics pricing is still being verified, so savings are not computed yet · scenario: single user, monthly billing, USD.
Google Analytics’s own free plan covers this scenario. If you’re paying for features you don’t use, downgrading beats switching. The paid comparison below is for when you’ve outgrown free tiers — the “Free plans” view shows alternatives if you want free with different limits.
We list 14 assessed alternatives; Google Analytics's own price is not verified yet, so no cheaper-than claim is made. Google Analytics's own free plan covers this scenario, so downgrading may beat switching.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
TOP PICK Pirsch Analytics Standard plan · missing: Funnels | 80% | $6/mo how? ⓘ | — | |
DataFast Starter plan · missing: Data export | 80% | $9/mo how? ⓘ | — | |
Plausible Analytics Starter plan · missing: Funnels, Data export | 60% | $9/mo how? ⓘ | — | |
Seline Analytics Pro plan · missing: Data export | 80% | $14/mo how? ⓘ | — | |
Fathom Analytics Base plan · missing: Revenue attribution, Funnels | 60% | $15/mo how? ⓘ | — | |
Umami Pro plan · missing: Revenue attribution, Funnels, Data export | 40% | $20/mo how? ⓘ | — | |
Simple Analytics Self-serve plan · missing: Revenue attribution, Funnels, Data export, Analytics API | 20% | $20/mo how? ⓘ | — | |
Matomo Cloud plan · missing: Funnels | 80% | $25.66/mo how? ⓘ | — | |
Piwik PRO Business plan · missing: Funnels, Data export | 60% | $42/mo how? ⓘ | — | |
Humblytics Business plan · missing: Funnels | 80% | $79/mo how? ⓘ | — |
Which Google Analytics alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- Matomo — $0/mo (On-Premise Community plan) · covers 80%
- Best open source or self-hosted
- Matomo — $0/mo (On-Premise Community plan) · covers 80%
- Best paid drop-in
- Pirsch Analytics — $6/mo (Standard plan) · covers 80%
- Need pageview analytics, revenue attribution, data export or analytics API?
- Matomo — from $0/mo (On-Premise Community plan)
- Need funnels?
- DataFast — from $9/mo (Starter plan)
What you give up
Capabilities Google Analytics has that the top alternatives lack.
- Revenue attribution — Link revenue back to the marketing source that generated it.Missing from PostHog, Mixpanel, Amplitude.
- Funnels — See where visitors drop off across a multi-step process.Missing from Matomo, PostHog, Mixpanel, Amplitude.
- Data export — Export raw analytics data for use in other tools.Missing from Amplitude.
Feature comparison
Google Analytics vs the top alternatives, on the 5 compared capabilities.
| Capability | Google Analytics | Matomo | PostHog | Mixpanel | Amplitude |
|---|---|---|---|---|---|
| Pageview analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
| Revenue attribution | ✓ | ✓ | ✗ | ✗ | ✗ |
| Funnels | ✓ | ✗ | ✗ | ✗ | ✗ |
| Data export | ✓ | ✓ | ✓ | ✓ | ✗ |
| Analytics API | ✓ | ✓ | ✓ | ✓ | ✓ |
| Scenario price cheapest qualifying plan | — | $0/mo On-Premise Community | $0/mo Free | $0/mo Free | $0/mo Free |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Google Analytics covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Pageview analytics
- ✓ Revenue attribution
- ✓ Funnels
- ✓ Data export
- ✓ Analytics API
Price ladder
Observed prices from the official pricing page.
Sources
Every claim traces to an official source and a check date.
- https://marketingplatform.google.com/about/analytics/ (official_pricing, checked 2026-09-07)
- https://marketingplatform.google.com/about/analytics/features/ (feature_page, checked 2026-09-07)
Frequently asked
Is there a free Google Analytics alternative?
Yes. Matomo has a free plan that covers 80% of the 5 capabilities we compared against Google Analytics.
What is the cheapest Google Analytics alternative?
In our scenario (single user, monthly billing), Matomo is the cheapest assessed alternative at $0/mo (On-Premise Community plan).
What is the cheapest Google Analytics alternative with Funnels?
DataFast covers Funnels and costs $9/mo (Starter plan) in our scenario.
Does Google Analytics have a free plan?
Yes. Google Analytics's free plan exists; its limits are not stated on the pricing page.
When were these prices checked?
Between 2026-08-25 and 2026-09-07, on the vendors' official pricing pages.
