Google Analytics alternatives
Web Analytics · marketingplatform.google.com
Google Analytics is a free web and app analytics tool that helps businesses understand how customers interact with their sites and apps across devices and platforms.
We only list alternatives we can defend with sourced pricing data.
Top Google Analytics alternatives
We compared 16 products and found 15 alternatives · Google Analytics pricing is still being verified, so savings are not computed yet · scenario: 50,000 pageviews or events/month, 1 site, monthly billing, USD.
We list 15 assessed alternatives; Google Analytics's own price is not verified yet, so no cheaper-than claim is made.
| Product | Match | Price | Annual savings | |
|---|---|---|---|---|
TOP PICK DataBull Hosted Starter (beta) plan · missing: Data export | 86% | $9/mo how? ⓘ | — | |
Pirsch Analytics Standard · 100k plan · missing: Realtime visitor view | 86% | $12/mo how? ⓘ | — | |
Fathom Analytics Base plan · missing: Revenue attribution, Funnels, Traffic alerts | 57% | $15/mo how? ⓘ | — | |
DataFast Starter · 100k plan · missing: Data export | 86% | $19/mo how? ⓘ | — | |
Plausible Analytics Starter · 100k plan · missing: Revenue attribution, Analytics API | 71% | $19/mo how? ⓘ | — | |
Umami Pro plan · missing: Revenue attribution, Funnels, Traffic alerts | 57% | $20/mo how? ⓘ | — | |
Simple Analytics Self-serve plan · missing: Revenue attribution, Funnels, Data export, Realtime visitor view, Traffic alerts | 29% | $20/mo how? ⓘ | — | |
Seline Analytics Pro · 100k plan · missing: Data export, Traffic alerts | 71% | $24/mo how? ⓘ | — | |
Matomo Cloud plan · missing: Revenue attribution | 86% | $25.66/mo how? ⓘ | — | |
Piwik PRO Business plan · missing: Funnels, Data export, Realtime visitor view, Traffic alerts | 43% | $42/mo how? ⓘ | — | |
Humblytics Business plan · missing: Realtime visitor view, Traffic alerts | 71% | $79/mo how? ⓘ | — |
Which Google Analytics alternative for which situation
Picked by the numbers in this scenario — same subtype unless stated, assessed products only.
- Best free plan
- Minilytics — $0/mo (Self-hosted (open source) plan) · covers 57%
- Best open source or self-hosted
- DataBull — $9/mo (Hosted Starter (beta) plan) · covers 86%
- Best paid drop-in
- DataBull — $9/mo (Hosted Starter (beta) plan) · covers 86%
- Need pageview analytics, revenue attribution, funnels or realtime visitor view?
- Minilytics — from $0/mo (Self-hosted (open source) plan)
- Need data export or analytics API?
- Mixpanel — from $0/mo (Free plan)
- Need traffic alerts?
- DataBull — from $9/mo (Hosted Starter (beta) plan)
What you give up
Capabilities Google Analytics has that the top alternatives lack.
- Revenue attribution — Link revenue back to the marketing source that generated it.Missing from Mixpanel, PostHog, Umami.
- Funnels — See where visitors drop off across a multi-step process.Missing from PostHog, Umami.
- Data export — Export raw analytics data for use in other tools.Missing from Minilytics.
- Analytics API — Pull analytics data programmatically via an API.Missing from Minilytics, Umami.
- Realtime visitor view — See visitors on the site right now (live or last-minutes view).Missing from Mixpanel.
- Traffic alerts — Get notified (email, Slack, Telegram…) when traffic spikes or drops, or a metric crosses a threshold.Missing from Minilytics, Mixpanel, PostHog, Umami.
Price at your volume
The same comparison recomputed at three sizes. Plan caps change who is cheapest.
| Usage | Google Analytics | Cheapest assessed alternative |
|---|---|---|
| 10,000 pageviews or events/month | — | $0/moMinilytics · Self-hosted · open source |
| 50,000 pageviews or events/month | — | $0/moMinilytics · Self-hosted · open source |
| 250,000 pageviews or events/month | — | $0/moMinilytics · Self-hosted · open source |
Feature comparison
Google Analytics vs the top alternatives, on the 7 compared capabilities.
| Capability | Google Analytics | Minilytics | Mixpanel | PostHog | Umami |
|---|---|---|---|---|---|
| Pageview analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
| Revenue attribution | ✓ | ✓ | ✗ | ✗ | ✗ |
| Funnels | ✓ | ✓ | ✓ | ✗ | ✗ |
| Data export | ✓ | ✗ | ✓ | ✓ | ✓ |
| Analytics API | ✓ | ✗ | ✓ | ✓ | ✗ |
| Realtime visitor view | ✓ | ✓ | ✗ | ✓ | ✓ |
| Traffic alerts | ✓ | ✗ | ✗ | ✗ | ✗ |
| Scenario price cheapest qualifying plan | — | $0/mo Self-hosted (open source) | $0/mo Free | $0/mo Free | $0/mo Hobby |
✓ means the product offers the capability — possibly only on a higher tier than the plan priced below it. The price row shows the cheapest plan that qualifies for our comparison scenario, with its plan name; a $0 free plan may not include every checked capability.
What Google Analytics covers
The capability set used for comparison. Grey entries are not available on self-serve plans.
- ✓ Pageview analytics
- ✓ Revenue attribution
- ✓ Funnels
- ✓ Data export
- ✓ Analytics API
- ✓ Realtime visitor view
- ✓ Traffic alerts
Price ladder
Observed prices from the official pricing page.
Who switched
Anonymous: no account, no email, no IP stored. Reports are shown once a switch has 3 or more and never change ranking or order — alternatives are computed from prices and capabilities only.
Sources
Every claim traces to an official source and a check date.
- https://marketingplatform.google.com/about/analytics/ (official_pricing, checked 2026-10-26)
- https://marketingplatform.google.com/about/analytics/features/ (feature_page, checked 2026-10-26)
- https://support.google.com/analytics/answer/9443595?hl=en (feature_page, checked 2026-10-28)
Frequently asked
Is there a free Google Analytics alternative?
Yes. Minilytics has a free plan that covers 57% of the 7 capabilities we compared against Google Analytics.
What is the cheapest Google Analytics alternative?
In our scenario (50,000 pageviews or events/month, 1 site, monthly billing), Minilytics is the cheapest assessed alternative at $0/mo (Self-hosted (open source) plan).
What is the cheapest Google Analytics alternative with Traffic alerts?
DataBull covers Traffic alerts and costs $9/mo (Hosted Starter (beta) plan) in our scenario.
Does Google Analytics have a free plan?
Yes. Google Analytics's free plan exists; its limits are not stated on the pricing page.
When were these prices checked?
Between 2026-10-26 and 2026-10-29, on the vendors' official pricing pages.
