Cheapest Web Analytics software
17 products with sourced pricing and capability data, 9 with a free plan. Entry paid plans median $15/mo; the cheapest product covering the 10 most common capabilities here is Matomo from $25.66/mo. Pick the one you pay for today to find a cheaper replacement.
Read the guide: Google Analytics alternatives: what privacy actually costs →
Same job. Way less money.
Web Analytics price ladder
Every product's entry point, cheapest first: the free plan if there is one, otherwise the lowest paid plan as a monthly equivalent (yearly-billed plans divided by 12). Prices as observed on official pricing pages.
| Product | Free plan | Paid from | Plan | Verified |
|---|---|---|---|---|
| Amplitudeproduct analytics | Free | not shown | — | 2026-10-26 |
| Google Analyticsweb analytics | Free | not shown | — | 2026-10-28 |
| Heapproduct analytics | Free | not shown | — | 2026-10-26 |
| Minilytics | Free | not shown | — | 2026-10-28 |
| Mixpanelproduct analytics | Free | not shown | — | 2026-10-26 |
| PostHogproduct analytics | Free | not shown | — | 2026-10-28 |
| Pirsch Analyticsweb analytics | — | $6/mo | Standard | 2026-10-28 |
| DataBull | — | $9/mo | Hosted Starter (beta) | 2026-10-28 |
| DataFastweb analytics | — | $9/mo | Starter | 2026-10-28 |
| Plausible Analyticsweb analytics | — | $9/mo | Starter | 2026-10-28 |
| Seline Analyticsweb analytics | — | $9/mo | Pro | 2026-10-28 |
| Fathom Analyticsweb analytics | — | $15/mo | Base | 2026-10-28 |
| Simple Analyticsweb analytics | Free | $20/mo | Self-serve | 2026-10-29 |
| Umamiweb analytics | Free | $20/mo | Pro | 2026-10-28 |
| Matomoweb analytics | Free | $25.66/mo | Cloud | 2026-10-28 |
| Piwik PROweb analytics | — | $42/mo | Business | 2026-10-26 |
| Humblyticsweb analytics | — | $79/mo | Business | 2026-10-26 |
Cheapest web analytics tool for each capability
For every capability at least a third of these products support: the cheapest product that covers it, free plans counted at $0.
- Need traffic alerts, analytics API, data export or 3 other capabilities?
- Google Analytics — free plan
- Need cookie-free analytics?
- Simple Analytics — free plan
- Need event tracking, MCP server for AI agents or pageview analytics?
- Amplitude — free plan
- Need unlimited websites or privacy-focused analytics?
- Matomo — free plan
Frequently asked
What is the cheapest web analytics software?
Pirsch Analytics has the lowest paid entry price we have sourced, from $6/mo (Standard plan). 9 of the 17 products also offer a free plan.
Which web analytics tools have a free plan?
9 of the 17 we track: Amplitude, Google Analytics, Heap, Matomo, Minilytics, Mixpanel, PostHog, Simple Analytics, Umami. Free plans carry limits; each product page lists them.
How much does web analytics software cost?
Paid entry plans in our data run from $6/mo to $79/mo, with a median of $15/mo across 11 priced products (monthly equivalents; yearly-billed plans divided by 12).
Which web analytics tool is cheapest with alerts, api and 4 other capabilities?
Google Analytics, free plan.
Which web analytics tool is cheapest with cookie free?
Simple Analytics, free plan.
Is there an open-source web analytics option?
Yes: Matomo, Minilytics, Plausible Analytics, PostHog, Umami. Self-hosting removes the subscription but not the hosting and maintenance cost.
When were these prices checked?
Between 2026-10-26 and 2026-10-29, on the vendors' official pricing pages.